Hi, I’m
Sandra "Sandi" Speranza
Business Owner
Poynette,WI
Summary
Detail oriented, results focused, deadline driven, self-motivated leader with more than 20 years of strategic planning, process development and marketing management experience, often focused within hospitality, entertainment, travel/tourism and non-profit industries. Comprehensive background in all aspects of strategic planning, research, market forecasting/expansion, ROI evaluation and marketing communications initiatives.
Directed a variety of disciplines: events; promotions; social media; public relations; crisis communications; paid media; creative, sponsorship/philanthropic partnerships, fundraising and member retention.
Overview
30
years of professional experience
Work History
SpeRadiccal ConsultingMilwaukee, WI / Madison, WI
Owner/Operator
12.2016 - Current
Job overview
- Collaborated with industry partners to expand networking opportunities, fostering mutually beneficial relationships that drove growth for all parties involved.
- Developed strategic business plans to drive growth and profitability.
- Evaluated and Implemented operational, branding and sales funnel improvements that enhanced ROI and client satisfaction.
- Conducted market research to identify new opportunities and areas for expansion.
- Oversaw financial management, including budgeting and forecasting for sustainable operations.
- Trained and mentored staff to enhance team performance and operational efficiency.
Celtic, Inc.Milwaukee, WI
Senior Account Executive / Media Director
10.2007 - 11.2016
Job overview
- Led cross-functional teams to deliver comprehensive solutions tailored to client needs.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Analyzed market trends to identify growth opportunities within existing accounts.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
Kohnke HannekenMilwaukee, WI
Senior Account Executive
10.2005 - 08.2007
Job overview
- Developed strategic account plans to enhance client relationships and drive revenue growth.
- Led cross-functional teams to deliver tailored solutions for client needs and objectives.
- Analyzed market trends to identify new business opportunities and inform decision-making processes.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
Ellingsen Brady AdvertisingMilwaukee, WI
Account Supervisor/Media Director
09.2002 - 09.2005
Job overview
- Led account management team, ensuring client satisfaction and alignment with campaign goals.
- Developed strategic marketing plans to enhance brand visibility and drive customer engagement.
- Collaborated with creative teams to deliver innovative advertising solutions for diverse clients.
- Mentored junior account executives, fostering professional growth and enhancing team performance.
Reed Sendecke, Inc.Madison, WI
Account Executive/New Business Development Manager
05.2001 - 04.2002
Job overview
- Analyzed market trends to identify opportunities for new business development initiatives
- Managed contract negotiations, ensuring favorable terms while maintaining compliance with company policies
- Executed targeted sales strategies to drive revenue growth and market share expansion
Advertising, Boelter & LincolnMilwaukee, WI
Account Executive /Director of New Business Development
01.1996 - 04.2001
Job overview
- Cultivate and manage new business outreach programs
- Analyzed campaign metrics, optimizing strategies for improved results
- Managed client relationships to ensure satisfaction and retention
- Developed strategic advertising campaigns aligned with client objectives
- Collaborated with creative teams to produce results-oriented marketing initiatives
- Conducted market research to identify trends and opportunities for clients
Education
Milwaukee Area Technical CollegeMilwaukee
Associate of Applied Science from Marketing Communications
05-1990
Patricia Stevens Career CollegeMilwaukee, WI
Associate of Arts from Fashion Merchandizing
05-1986
Skills
- Strategic planning
- Relationship management
- Budget development
- Marketing strategy development
- Financial planning
- Vendor sourcing and negotiation
- Profit / Loss evaluation and optimization
- Data-driven decision making
- Event planning, promotion, coordination
- Nonprofit marketing / Fundraising campaigns
Timeline
Owner/Operator
SpeRadiccal Consulting
12.2016 - Current
Senior Account Executive / Media Director
Celtic, Inc.
10.2007 - 11.2016
Senior Account Executive
Kohnke Hanneken
10.2005 - 08.2007
Account Supervisor/Media Director
Ellingsen Brady Advertising
09.2002 - 09.2005
Account Executive/New Business Development Manager
Reed Sendecke, Inc.
05.2001 - 04.2002
Account Executive /Director of New Business Development
Advertising, Boelter & Lincoln
01.1996 - 04.2001
Milwaukee Area Technical College
Associate of Applied Science from Marketing Communications
Patricia Stevens Career College
Associate of Arts from Fashion Merchandizing