Sandy Martin
Columbus,OH
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
14
14
years of professional experience
Work History
Director of Sales
AC Hotel by Marriott Columbus Dublin
01.2017 - Current
- *Left company between May 2019 to November 2019
- 2023 AC Hotels Global Sales Leader of the Year
- Assisting in task force duties for pre-opening hotels and hotel acquisitions
- Pre-opening sales of brand new hotel
- Achieved RevPar goal within 2 months of opening
- Responsible for achieving an annual $14.8 million budget
- Exceeded revenue budget every month since opening
- Work closely with revenue management to make sure the hotel achieves maximum revenue
- Achieve annual group booking goals
- Developed and continued strong relationships with account representatives
- Captured highest negotiated rates in the market from national/local accounts
- Work closely with ownership and developed relationships
- Achieved #1 rank against compset in RevPar every month since opening
- Captured the most meeting room revenue in the company portfolio with only 2 small meeting rooms
- Lead an excellent team of sales associates and help ensure they achieve their goals.
Regional Director of Sales
Regal Hospitality
05.2019 - 11.2019
- Oversee the sales teams of 8 hotels, totaling 948 guest rooms and 20,873 Sq Ft of meeting space
- Responsible for creating SOP’s
- Assist in recruiting, hiring and onboarding of sales staff
- Strategize with revenue managers, DOS and GM to determine best rates
- Ensure sales systems are working and being utilized properly
- Assist in each hotel’s budget process
- Monitor sales action plans
- Travel to each property and work with the teams to achieve goals.
Director of Sales
Residence Inn by Marriott Dublin
11.2014 - 12.2016
- Pre-opening sales of brand new hotel
- Exceeded Marriott pre-opening sales goals
- Followed Marriott pre-opening Critical Path requirements
- Establish all negotiated rates
- Participate in pricing strategies
- Develop all account relationships
- Daily prospecting of brand new hotel
- Management of all group bookings
- Trained and fluent in FOSSE, Marriott MGS, MARSHA, OneSource, MarRFP, MRDW, HPP
- Achieved over 100% RevPar index every month since opening
- Exceeded budget every month since opening
- Asked to be part of a SalesPro committee to give feedback/ideas on SalesPro best practices/SOP, became part of a group of 4 out of 80 hotels in the portfolio.
Director of Sales / Sales Manager
Interstate Hotels and Resorts
06.2010 - 11.2014
- Sales of 300 room Crowne Plaza, 150 room Courtyard by Marriott and 123 room Hampton Inn (different date ranges, not at same time)
- Lead a team out of red zone to exceeding budget
- Daily prospecting calls both via telephone and outside
- Followed PIP Marketing plan during renovations
- Develop and maintain close relationships with clients
- Prepare and complete monthly reports
- All sales and marketing responsibilities
- All account management responsibilities
- Manage staff of one Sales Manager and one Sales Coordinator
- Oversee banquet/meeting department
- Increased hotel revenue, profits and market share through aggressive prospecting, marketing and relationships
- Establishing hotel rates in all segments
- Revenue management; pricing strategies.
Accomplishments
2023 AC Hotels Global Sales Leader of the Year
2023 AC Hotels Global Hotel of the Year
2023 Shaner FS Sales Leader Excellence
2019 AC Hotels Global Hotel of the Year
2018 Shaner Hotel of the Year
2012 Sales Excellence Award Winner
Timeline
Regional Director of Sales
Regal Hospitality
05.2019 - 11.2019
Director of Sales
AC Hotel by Marriott Columbus Dublin
01.2017 - Current
Director of Sales
Residence Inn by Marriott Dublin
11.2014 - 12.2016
Director of Sales / Sales Manager
Interstate Hotels and Resorts
06.2010 - 11.2014
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