Sarah Biegel
New York,NY
Summary
Creative, data-driven operator at the intersection of media, analytics, and experiential marketing, with a track record of supporting multimillion-dollar revenue growth. Brings structure to big ideas—leveraging insights, storytelling, and cross-functional collaboration to build high-impact campaigns, sponsorships, and sales solutions.
Overview
5
5
years of professional experience
Work History
Sales Planner
Forbes
Jersey City, NJ
02.2025 - Current
- Managed planning and pre-sale operations for top enterprise accounts (ServiceNow, HPE, Canva, Splunk, TurboTax, Roku), contributing to $17.5M in 2025 revenue and 55M+ YTD 2026
- Led media planning, RFP responses, and proactive proposals, translating client KPIs into integrated solutions across digital, print, native, and live events
- Partnered cross-functionally with Sales, Ad Ops, and Sales Ops to govern the deal lifecycle from pitch through IO, ensuring pricing integrity and on-time campaign launches
- Owned pre-sale execution including MSAs, IOs, change orders, inventory booking, and delivery timeline management
- Drove operational efficiency by standardizing proposal templates and leveraging Looker, Comscore, and MediaRadar to improve forecasting and performance insights
- Supported revenue growth through upsell and cross-sell opportunities, intake calls, and seamless post-sale handoffs to execution teams
Customer Experience Associate, Demand Generation Associate
Forbes
Jersey City, NJ
08.2021 - 02.2025
- Planned and activated large-scale experiential and executive events including Forbes 30 Under 30, 50 Over 50, Power Women’s Summit, Sustainability, Iconoclast, and Healthcare Summit, supporting sponsorship and audience growth objectives
- Supported end-to-end demand generation campaigns across email, paid media, social, webinars, events, and content, aligning execution with business and sales goals
- Led cross-functional initiatives with Sales, Live Events, European teams, and consumer product verticals from campaign ideation through performance reporting
- Consolidated and standardized Forbes audience personas across the organization to improve targeting efficiency and streamline go-to-market strategy
- Owned campaign performance tracking, analysis, and reporting, delivering insights and recommendations to optimize results and inform future strategy
- Conducted market research, competitive analysis, and A/B testing to identify high-performing tactics and scale successful campaign elements
- Served as copywriter across B2B and B2C initiatives, supporting acquisition, engagement, and brand storytelling efforts
Demand Generation Intern
Forbes
Jersey City, NJ
06.2021 - 08.2021
- Supported paid social and demand generation teams through campaign reporting and performance analysis
- Improved lead quality by analyzing funnel performance and identifying high-value prospects using MediaRadar, Salesforce, and Pardot
- Led reporting and optimization of A/B testing initiatives to improve engagement and conversion outcomes
- Assisted with B2B and B2C copywriting and supported virtual event activations during COVID-era programming
Education
Bachelor of Science - Marketing, Advertising Minor
University of Delaware
Newark, DE02.2021
Skills
- Sales & revenue operations: demand generation, funnel management, KPI reporting
- Analytics & sales platforms: Looker, Comscore, MediaRadar, Google Ad Manager, Salesforce, Pardot
- Campaign & sponsorship execution: experiential activations, event planning, paid media, B2B/B2C copywriting
- Enablement & productivity tools: LinkedIn Sales Navigator, Canva, Microsoft Office, Google Workspace
Affiliations
- Forbes Future Leaders — Conceived and pitched a new early-career intrapreneur community aligned to Forbes’ business model, including activation strategy and revenue framework, to executive leadership
- International Advertising Association (IAA) – Rising Marketing Leaders — Founder and Board Lead of a U35 junior board operating under the senior board; served as liaison to senior leadership and led strategic programming, including the inaugural kickoff event at TikTok and ongoing member activations
- Polarization in Marketing Research (Fordham University) — Selected Gen Z panelist (Oct 2024), presenting research insights and strategic recommendations alongside CMOs on navigating brand risk and audience polarization
- Marketing Club of New York (MCNY) — Board Member and Events Committee Lead; youngest board member in organization history, driving campaigns and viral marketing that increased membership 150% YoY
- Heading for Change — Advisory Council Member; supporting fundraising strategy, grant allocation, and investment initiatives focused on women’s equality and global climate and biodiversity solutions
Timeline
Sales Planner
Forbes
02.2025 - Current
Customer Experience Associate, Demand Generation Associate
Forbes
08.2021 - 02.2025
Demand Generation Intern
Forbes
06.2021 - 08.2021
Bachelor of Science - Marketing, Advertising Minor
University of Delaware