Sarah Davis
Summary
Results-driven professional in event sales management, known for high productivity and efficient task completion. Skilled in strategic planning, customer relationship management, and team leadership. Excel in communication, negotiation, and problem-solving to achieve sales targets and business growth.
Overview
23
23
years of professional experience
Work History
Senior Event Sales Manager
ENCORE GLOBAL
06.2022 - Current
- Specialize in AV, Internet, Rigging, and Set Design sales across multiple venues
- Lead planning and execution of large-scale events with full-service production support
- Consistently exceed sales goals through client-focused solutions and upselling strategy
- Collaborate across sales, marketing, and operations teams to deliver innovative event experiences
Director of Events
Commonwealth Companies
10.2021 - 04.2022
- Managed event sales and planning across high-end venues including The Commodore and The Saint Paul Athletic Club
- Oversaw catering programs, entertainment booking, vendor coordination, and hotel room blocks
- Produced ticketed events and experiences, from happy hours to large-scale galas
- Implemented cost-saving strategies that enhanced efficiency and reduced expenses
Event Operations Manager
Granada Theater
03.2021 - 10.2021
- Led day-to-day operations for venue hosting concerts, private events, and food/beverage service
- Managed production needs, vendor logistics, and internal communication to streamline planning
- Coordinated with artists, promoters, and F&B teams for seamless show execution
Event Sales & Marketing Manager
Herbie’s on the Park @ The Minnesota Club
09.2016 - 03.2020
- Oversaw full lifecycle of private and corporate event planning: booking, contracts, menus, entertainment, and execution
- Developed business through B2B outreach and partnerships with local organizations
- Collaborated with MN Wild and Levy to align marketing and event strategies
- Directed vendor management, marketing content, and team leadership for events of all sizes
Live Event Production Roles
Various Clients & Broadcasts
01.2002 - 12.2019
- UFC, ESPN, Super Bowl LII, BIG TEN, FOX Sports North, First Avenue Nightclub, NWCT Channel 12
- Roles included: Stage Manager, Audio Engineer, Lighting Designer, Graphics Operator, Studio Camera Operator
- Provided technical production support for live concerts, sports broadcasts, and televised events
Education
Master of Liberal Studies - Human Wellness Behavior & Design, Systems Thinking & Design Thinking
University of Minnesota
Bachelor of Science - Health and Wellness, Minor in Functional Nutrition
Skills
- Sales and strategy
- Event Production Sales & Operations
- Full-Scope Event Production Planning
- Vendor coordination
- Budget management
- Client relationship management
- Marketing strategy
- Business development and revenue growth
- Contract negotiation and pricing strategy
- Pipeline management and client retention
- Profitability and sales performance analysis
- Catering
- Entertainment and sports industry
- Negotiation skills
- Brand promotion
- Time management
- CRM management
- Social media marketing
- Cross-selling strategies
- Bid request management
- Product knowledge
- Multidisciplinary team leadership
- Analytical problem solver
- Market and competitive analysis
- Contract management
- National account management
- B to B sales
Timeline
Senior Event Sales Manager
ENCORE GLOBAL
06.2022 - Current
Director of Events
Commonwealth Companies
10.2021 - 04.2022
Event Operations Manager
Granada Theater
03.2021 - 10.2021
Event Sales & Marketing Manager
Herbie’s on the Park @ The Minnesota Club
09.2016 - 03.2020
Live Event Production Roles
Various Clients & Broadcasts
01.2002 - 12.2019
Master of Liberal Studies - Human Wellness Behavior & Design, Systems Thinking & Design Thinking
University of Minnesota