Sarah DeNardo
Dayton
Summary
Motivated individual with business acumen and willingness to take on challenging roles. Tech-savvy, quick learning expert in psychology driven merchandising and sales. Strong abilities to support and drive substantial growth in convenience, grocery, independent, dollar and mass market retailers.
Overview
17
17
years of professional experience
Work History
Senior Planogram and Shelf Analyst
Futurebrand
Cincinnati
07.2022 - Current
- Provided shopper based design and psychology directed planogram and analytical support to category teams for shelf design; focusing on insights, category principles, and financials
- Personal ownership of all category planograms across major and independent North American retailers
- Collaborated with category brand and sales leaders to provide shelf compliancy for Shopper Based Design principles to provide unbiased and holistic category advice
- Ownership of best in class merchandising and category management strategies
- Maintained documentation and support for category including a comprehensive image library of over shelf sell-in strategies
- Synergistic collaboration across multiple companies to orchestrate end-to-end in-market plans and project execution
- Onboarding of new team members to categories and JDA/Blue Yonder software
- PowerBI analysis of sales and data growth and performance analysis as pulled from Nielsen, 84.51, IRI, and others across PHC customer teams
- Specialized internal analyst for Procter & Gamble
General Merchandise Project Specialist
Speedway/7-Eleven
Enon
05.2019 - 07.2022
- Large scale, nationwide project management
- Proficient in JDA/Blue Yonder software
- Set schedules and ownership off General Merchandise planogram sessions in accordance to needs of key stakeholders
- Collaborated with Category Management to create, update, and finalize floor plans and planograms for annual resets and item replacements
- Utilized store profiles, created open orders and coordinated reset schedule for new, rebuilt and remodeled stores
- Reviewed store layouts, made suggestions regarding space allocation by utilizing store specific sales, margins and loyalty information, and ensured accuracy of store merchandising strategies
- Compiled category and product data; made new item and discontinuation recommendations based on category data analysis
Marketing and Sales Manager
ChemInstruments, Inc.
Fairfield
05.2018 - 05.2019
- Established email campaigns, social media presence, advertising, and sales sheets.
- Generated activity through brand-building, unique content, and CRM database
- Full product lifecycle management
- Maintained 5 Magento and WordPress websites
- Sales support through RFQs
eCommerce Manager
Dorothy Lane Market
Dayton
11.2008 - 05.2018
- Led department to profitability for first time
- Managed up to 20 associates
- Doubled mail order income and tripling of home shopping orders
- Implementation and organization of in-house grocery delivery program
- Decreased overhead by 10%
- Item categorization, management, and lifecycle of shopdlm.com and dlmdriveup.com
- Management of department budget. inventory, and supplies
- Brand and item management including full rebrand of digital and print assets, including the annual mailed catalog creation
- Collaboration of email and sales campaigns
- Order placement, fulfillment, and shipment
Education
Master of Science - Marketing and Communications
Franklin University
Columbus, Ohio 05.2001 -
Bachelor of Arts - Humanities
Wright State University
Fairborn, Ohio 05.2001 -
Skills
- JDA/Blue Yonder
- Category management
- Planogram execution
- Project management
- Collaboration techniques
- Market research
- Merchandising strategies
- Communication skills
- Problem solving
- Attention to detail
- MS Excel
- Process improvements
- Evidence-based decision making
- PowerBI expertise
- Data analysis
- Strategic planning
- Trend analysis
- Predictive analytics
- SQL query writing
Volunteer Experience
Good Works Farm, Inc., Dayton, Ohio, Fundraising/Marketing/PR Chairperson, 10/01/18, 05/01/19, Created content unique for social media, direct mailers, and email campaigns, Brand positioning and strategy, Marketing and PR Consulting, Found new fundraising contributors through digital and traditional media campaigns
Timeline
Senior Planogram and Shelf Analyst
Futurebrand
07.2022 - Current
General Merchandise Project Specialist
Speedway/7-Eleven
05.2019 - 07.2022
Marketing and Sales Manager
ChemInstruments, Inc.
05.2018 - 05.2019
eCommerce Manager
Dorothy Lane Market
11.2008 - 05.2018
Master of Science - Marketing and Communications
Franklin University
05.2001 -
Bachelor of Arts - Humanities
Wright State University
05.2001 -