Sarah Hartnett
Los Angeles,CA
Overview
3
3
years of professional experience
Work History
Digital Marketing & E-commerce Manager
Loreal
09.2022 - Current
- Managed all US digital initiatives - Paid social, paid search, Email, SMS, Content creation, E-commerce (brand + retail partners) & Influencer relations
- Collaborated with internal departments to build digital experiences and achieve marketing goals
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs
- Identified growth opportunities and developed initiatives to increase market share
- Owned US digital budget.
Digital Marketing Manager
Meaningful Beauty
04.2022 - 09.2022
- Oversee strategy, planning, and execution of paid digital marketing initiatives (Email, SMS, Affiliate, Paid Search, Paid Social)
- Assist in creative strategy across all paid efforts
- Analyze and communicate marketing performance to executive management and key stakeholders
- Oversee agency relationships
Digital Marketing Manager
Hourglass Cosmetics
09.2021 - 04.2022
- Oversaw all digital marketing efforts for DTC & retailer sites
- (Paid Social, Paid Search, Affiliate, Media Partnerships & OOH)
- Created 360 digital-first marketing campaigns that supported core products & new product launches
- Partnered with creative team to develop digital content & build out briefs
- Managed all paid media agency relationships, budget & campaign buildouts
- Partnered with cross functional teams such as e-commerce, site operations, brand marketing, organic social & retail
- Analyze data and campaigns while providing ongoing insights
Assistant Digital Marketing Manager
The Estee Lauder Companies, Smashbox
05.2020 - 09.2021
- Executed conversion-driving digital marketing strategies in paid search, social, affiliate and email & SMS marketing
- Owner of all promotional programming
- Prepared and delivered creative briefs to ensure necessary assets are secured for all digital channels
- Prepared, analyzed, and distributed reports on sales, site, and paid media KPIs for online channel -Partnered with North America brand teams to ensure 360/omnichannel alignment for all activations
- Worked closely with Global brand partners to develop and execute North America-specific brand strategies
- Owner of Loyalty program & all CRM marketing efforts
Education
Bachelor of Arts - Digital Communications & Media
Fordham University
Bronx, NYSkills
- Google Analytics
- Adobe Analytics
- Google AdWords
- Microsoft SharePoint
- Social Platforms - Youtube, FB, Instagram, Tiktok, Pinterest, Reddit
- Excel, Power Point, Word
- Bloomreach , Klaviyo, Impact, Criteo
- Online marketing
Timeline
Digital Marketing & E-commerce Manager
Loreal
09.2022 - Current
Digital Marketing Manager
Meaningful Beauty
04.2022 - 09.2022
Digital Marketing Manager
Hourglass Cosmetics
09.2021 - 04.2022
Assistant Digital Marketing Manager
The Estee Lauder Companies, Smashbox
05.2020 - 09.2021
Bachelor of Arts - Digital Communications & Media
Fordham University
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