Work Preference
Summary
Overview
Work History
Education
Skills
Community Involvement
Timeline
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SARAH IRBY
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SARAH IRBY

Global CMO
New York,NY

Work Preference

Desired Job Title

VICE PRESIDENT: US MARKETINGVICE PRESIDENT: GLOBAL MARKETINGDIRECTOR: US SKINCARE PORTFOLIOVICE PRESIDENT: GLOBAL MARKETINGEXECUTIVE DIRECTOR: GLOBAL CONSUMER MARKETING

Work Type

Full Time

Location Preference

Hybrid
Location: New York, NY, US
Open to relocation: No

Important To Me

Company Culture401k matchHealthcare benefitsStock Options / Equity / Profit SharingTeam Building / Company RetreatsPaid time off

Summary

Senior marketing executive in at Fortune 500 CPG/Beauty cos., with leadership experience in multiple consumer product categories and brand positioning (luxury, mass, artistry, dermatology, natural). Known for driving high-performance teams, delivering results with P&L ownership for portfolios exceeding $800M in annual sales, and building distinctive, differentiated, beloved brands. Strategic and solutions-oriented leader with strong project management and organizational skills; deeply committed to corporate and brand sustainability, purpose, and responsible growth.

Overview

18
18
years of professional experience

Work History

VICE PRESIDENT: US MARKETING

COTY INC.
New York, NY
01.2023 - 01.2026
  • Led the revitalization of a $600M flagship brand and turnaround of a $50M brand, driving market share growth and stronger consumer engagement.
  • Directed integrated omnichannel marketing campaigns that generated $20M+ in annual product launch sales while improving sell-through across retail and eCommerce channels.
  • Expanded the influencer marketing program to 12,000+ annual creator partnerships, increasing Earned Media Value 4x from $4M to $16M+ per month.
  • Forged strategic partnerships with retailers, agencies, and cultural organizations, delivering campaigns that generated 1.2B+ media impressions and strengthened brand awareness.
  • Improved forecasting accuracy and inventory planning, reducing excess inventory, minimizing stock shortages, and supporting profitable business growth.

VICE PRESIDENT: GLOBAL MARKETING

LVMH INC.
New York, NY
01.2021 - 01.2023
  • Directed the 3-year strategy for an $800M global brand portfolio across North America, Europe, Asia, and Travel Retail while leading a 12-member team.
    Drove the innovation roadmap across skincare, fragrance, lip care, and gifting, accelerating product launches and portfolio growth.
    Executed omnichannel marketing campaigns with key retail partners, including Sephora and Nordstrom, strengthening brand visibility and sales performance.
    Leveraged CRM and consumer insights to increase customer lifetime value, improve retention, and deliver data-driven marketing initiatives.
    Partnered with PR and Product Development teams to strengthen brand positioning, advance CSR initiatives, and support global luxury brand growth.

DIRECTOR: US SKINCARE PORTFOLIO

UNILEVER
Englewood Cliffs, NJ
01.2018 - 01.2021
  • Directed a $250M skincare portfolio, leading a 14-member team to drive profitable growth and optimize P&L performance.
  • Co-founded the MELE skincare brand, generating $1.8M in first-year sales and earning 15 editorial awards following launches at Target, Ulta, and CVS.
  • Launched new product lines, including Dove Kids ($3.8M Year 1) and Degree Maximum Recovery ($12M Year 1), accelerating category growth.
  • Executed data-driven omnichannel marketing strategies leveraging CRM, consumer insights, and influencer marketing to increase customer engagement.
  • Built strategic partnerships with retailers and industry stakeholders to expand market presence and strengthen brand growth.Directed a $250M skincare portfolio, leading a 14-member team to drive profitable growth and optimize P&L performance.
  • Co-founded the MELE skincare brand, generating $1.8M in first-year sales and earning 15 editorial awards following launches at Target, Ulta, and CVS.
  • Launched new product lines, including Dove Kids ($3.8M Year 1) and Degree Maximum Recovery ($12M Year 1), accelerating category growth.
  • Executed data-driven omnichannel marketing strategies leveraging CRM, consumer insights, and influencer marketing to increase customer engagement.
  • Built strategic partnerships with retailers and industry stakeholders to expand market presence and strengthen brand growth.

VICE PRESIDENT: GLOBAL MARKETING

ESTÉE LAUDER COMPANIES
NYC, USA
01.2014 - 01.2018
  • Drove brand growth from $150M to $550M, achieving a 37% CAGR through strategic marketing initiatives.
  • Designed a 3-year innovation pipeline generating $120M annually across makeup, fragrance, and skincare.
  • Implemented 360° go-to-market campaigns across digital, media, eCommerce, CRM, and events.
  • Enhanced portfolio performance through forecasting, SKU management, and regional collaboration.
  • Led a 20-member marketing team to execute product and consumer marketing strategies.

EXECUTIVE DIRECTOR: GLOBAL CONSUMER MARKETING

BOBBI BROWN COSMETICS
NYC, USA
01.2010 - 01.2014
  • Directed consumer engagement for a $530M global brand across 60+ markets, strengthening brand growth and loyalty.
    Developed a global CRM strategy to improve customer retention through data-driven marketing.
    Expanded digital engagement to 4.5M followers across 72 global platforms through social media and eCommerce initiatives.
    Leveraged consumer insights to optimize marketing strategies and support business growth.
    Championed a 3-year global brand strategy to strengthen brand positioning and local market relevance.

EXECUTIVE DIRECTOR: GLOBAL MAKEUP MARKETING

ESTÉE LAUDER
NYC, USA
01.2008 - 01.2010
  • Directed the $600M global makeup category, driving growth across international markets.
  • Developed a 3-year innovation pipeline generating $150M annually.
  • Launched premium beauty collections with Tom Ford, Michael Kors, and Aerin Lauder.
  • Collaborated with regional teams across North America, Europe, Asia, and Latin America to drive market growth.
  • Optimized cost of goods, SKU management, and global merchandising to improve performance.

Education

MBA - Marketing & Int'l Business

NYU, STERN

Certificate - Int'l Management

HEC PARISDirected the $600M global makeup category

BA - French & Philosophy

SPELMAN COLLEGE

Skills

  • Brand Strategy
  • Full-Funnel Marketing
  • Product Development
  • Multi-Media Advertising
  • PR & Events
  • Influencer Marketing
  • Customer Relationship Management
  • Consumer Insights
  • Data Analytics & Forecasting
  • P&L, A&P Budget Management
  • COG and SKU Management
  • Leadership
  • Coaching
  • Mentoring
  • Bilingual in English and French

Community Involvement

  • New York City Center, Board of Directors
  • Upstate Films, Board of Directors
  • Iona University Marketing Dept. Advisory Board
  • Cosmetic Executive Women
  • Central Park Conservancy (Women's Committee)
  • US Sailing
  • New York Smart Set, Treasurer
  • Studio Museum in Harlem

Timeline

VICE PRESIDENT: US MARKETING

COTY INC.
01.2023 - 01.2026

VICE PRESIDENT: GLOBAL MARKETING

LVMH INC.
01.2021 - 01.2023

DIRECTOR: US SKINCARE PORTFOLIO

UNILEVER
01.2018 - 01.2021

VICE PRESIDENT: GLOBAL MARKETING

ESTÉE LAUDER COMPANIES
01.2014 - 01.2018

EXECUTIVE DIRECTOR: GLOBAL CONSUMER MARKETING

BOBBI BROWN COSMETICS
01.2010 - 01.2014

EXECUTIVE DIRECTOR: GLOBAL MAKEUP MARKETING

ESTÉE LAUDER
01.2008 - 01.2010

MBA - Marketing & Int'l Business

NYU, STERN

Certificate - Int'l Management

HEC PARISDirected the $600M global makeup category

BA - French & Philosophy

SPELMAN COLLEGE

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SARAH IRBYGlobal CMO