Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Sarah Small

Amesbury,MA

Summary

Experienced with team leadership, strategic planning, and operational management. Utilizes effective communication and organizational skills to drive project success. Track record of fostering productive work environments and achieving set goals.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Manager, Business Development - Strat and PubSec

Veracode
04.2021 - 02.2025
  • Managed Strategic (team of 4) and Public Sector (team of 2) focused primarily on outbound
  • Focused team on booking net new land meetings for 3B+ annual revenue commercial accounts and government
  • Achieved a consistent 6M in net new land pipeline quarter over quarter Q4 FY23 - Q4 FY24, highest amount of pipeline driven since creation of segments
  • Averaged 109% attainment on opportunity move to validation stage in FY24
  • Drove 1.2M in net new bookings in FY24 with a month left to spare
  • Coached and mentored BDRs to sell on value, not on price, using Force Management methodology (certified facilitator)
  • Worked closely with VP of Global Demand Generation and CMO to drive strategy around alignment with Marketing objectives
  • Reported to Executive leadership on BDR progress across core KPIs
  • Maximized performance by monitoring daily activities and mentoring team members
  • Developed team to reach next level of career, helping 4 BDRs get promoted into closing roles
  • Collaborated with external network to learn best practices and adjust strategy as needed

Manager, Business Development - Ent. East and SLED

Veracode
01.2021 - 04.2021

Managed the Enterprise East and Public Sector BDR team through EOY until change in organizational sales structure.

Team Lead, Solutions Architecture

Veracode, Inc.
07.2018 - 12.2020
  • Developed, mentored and lead Solutions Architects for the Commercial sales organization
  • Enabled Sales Teams on sales communication strategies via Force Management practices as a Certified Facilitator
  • Participated in deal reviews to help the sales organization close complex deals
  • Worked with sales management and executive leadership to improve operations support within presale engagements
  • Identified and developed methods to improve technical sales cycle from discovery through qualification, Proof of Value, solution design and technical win
  • Worked to retain team members through career aspirations and personnel support
  • Oversaw Commercial Sales Solutions Architects internship program
  • Oversaw Global Sales RFP process and implement techniques to increase throughput by utilizing RFP Management solutions currently in the market

Senior Proposal Manager

Veracode, Inc.
10.2017 - 06.2018
  • Reviewed and revamped current RFP processes by establishing standards that are scalable with the growing needs of the business
  • Led efforts related to proposal and security questionnaire development for the Global Sales Organization
  • Participated in auditing exercises of internal controls and closed out findings, utilizing the proper Subject Matter Experts
  • Evaluated and brought in an RFP Management tool, Loopio, used across the Global Sales Organization
  • Updated internal security control documentation and aligned documentation with Information Security objectives

Proposal Manager

Baim Institute for Clinical Research Institute
01.2016 - 09.2017
  • Created, coordinated and led business proposal efforts to new and existing clients
  • Collaborated with various Department Heads and Executives to articulate relevant points and present in a cohesive proposal document
  • Analyzed proposal data to report to Executive Management
  • Reporting included status of deal, services requested, Faculty lead and therapeutic area
  • Developed and continually improved proposal process to promote efficiency and quality of content
  • Member of the Branding Committee for rebrand of Harvard Clinical Research Institute to the Baim Institute for Clinical Research
  • Accomplishments included:
  • Developed promotional product selection and managed ordering process
  • Provided website content, including case studies and review of overview and service content
  • Reviewed and approved new proposal and PowerPoint templates
  • Redesigned conference booth to include new graphics and company description
  • Met tight timelines to ensure all branding activities were completed in time for an important industry conference
  • Salesforce Administrator to Executive Management, Business Development and Contract departments
  • Oversaw administrative activities including company-wide departmental updates and conference logistics

Senior Associate, Business Development

Baim Institute for Clinical Research Institute
07.2014 - 12.2015
  • Spearheaded HCRI's marketing activities, which included:
  • Branding of external documents
  • Maintaining social media presence on LinkedIn and Twitter
  • Drafting Press Releases and working with PR Newswire to send releases to industry and relevant audience members
  • Served as Salesforce Administrator for executive management, business development and contract departments
  • Successfully integrated historical and current contracts and proposals data into Salesforce to be used during weekly department meetings and for executive management
  • Assisted in proposal development and contract processing including budgeting and negotiation
  • Coordinated all logistics for fall and spring conferences including booth design and shipping, promotional material distribution, and booth scheduling

Associate, Business Development

Baim Institute for Clinical Research Institute
07.2012 - 06.2014
  • Supported and participated in daily activities for both the Executive Director and Senior Manager of Business Development
  • Established and maintained relationship with clients
  • Assisted in proposal development and contract processing including budgeting and negotiation
  • Managed branding and marketing efforts, including maintenance of social media (LinkedIn, Twitter, Website), market intelligence and associated tasks

Head Ice Hockey Coach, Girls Varsity Ice Hockey

Medfield High School
10.2017 - 03.2022

Assistant Ice Hockey Coach, Girls Varsity Ice Hockey

Medfield High School
11.2015 - 10.2017

Clinical Research Associate / Financial Associate

Neurotech Pharmaceuticals Inc.
05.2008 - 06.2012
  • Coordinated clinical trial reconciliation project to prepare for FDA submission
  • Worked closely with Clinical Project Manager to organize study trials with sites in Mexico and South Africa
  • Worked with trial sites to determine appropriate budget based upon patient enrollment

Graduate Assistant, Women's Varsity Ice Hockey Team

Salve Regina University
01.2011 - 01.2012

Education

MBA - Marketing

Salve Regina University
Newport, RI
05-2012

Bachelor of Science - Marketing, Sports Management, Business Admin.

Salve Regina University
Newport, RI
05-2011

Skills

  • Team leadership
  • Decision-making
  • Analytical reporting
  • Complex Problem-solving
  • Relationship building
  • Strategic planning
  • Performance management
  • Sales methodologies
  • Coaching and mentoring

Accomplishments

Test

Certification

  • Command of the Message Certified Facilitator - Force Management
  • Certified Microsoft Application Specialist - Excel
  • Certified Microsoft Application Specialist - Word
  • Certified Microsoft Application Specialist - PowerPoint

Timeline

Manager, Business Development - Strat and PubSec

Veracode
04.2021 - 02.2025

Manager, Business Development - Ent. East and SLED

Veracode
01.2021 - 04.2021

Team Lead, Solutions Architecture

Veracode, Inc.
07.2018 - 12.2020

Senior Proposal Manager

Veracode, Inc.
10.2017 - 06.2018

Head Ice Hockey Coach, Girls Varsity Ice Hockey

Medfield High School
10.2017 - 03.2022

Proposal Manager

Baim Institute for Clinical Research Institute
01.2016 - 09.2017

Assistant Ice Hockey Coach, Girls Varsity Ice Hockey

Medfield High School
11.2015 - 10.2017

Senior Associate, Business Development

Baim Institute for Clinical Research Institute
07.2014 - 12.2015

Associate, Business Development

Baim Institute for Clinical Research Institute
07.2012 - 06.2014

Graduate Assistant, Women's Varsity Ice Hockey Team

Salve Regina University
01.2011 - 01.2012

Clinical Research Associate / Financial Associate

Neurotech Pharmaceuticals Inc.
05.2008 - 06.2012

MBA - Marketing

Salve Regina University

Bachelor of Science - Marketing, Sports Management, Business Admin.

Salve Regina University
Sarah Small