SARAH WONSOWSKI
Rowlett,TX
Summary
Strategic retail marketing director focused on driving global marketing initiatives and advancing brand development efforts. Successfully established sales benchmarks exceeding $35 million while orchestrating comprehensive marketing initiatives. Committed to team development through mentorship and cross-functional collaboration, driving performance and market share growth.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sr Director, International Strategy
Glow Recipe
New York, New York
04.2023 - 04.2025
- Establish and realize $35m+ sales benchmarks across all international retail partners
- Develop and execute International trade marketing strategies to increase market share
- Spearheaded comprehensive international visual merchandising and marketing strategies, enhancing brand presence across markets.
- Managed $5m international marketing budget to align with strategic growth initiatives.
- Directed creation of deck presentations and delivered impactful presentations to international partners, improving stakeholder engagement.
- Enhanced personnel skill sets through individual and group mentorship of marketing team.
Director, Global Marketing
OLAPLEX
10.2018 - 03.2023
- Cultivated cohesive brand image across product lines, promotional materials, and events across multiple countries to enhance global brand recognition.
- Partnered with various departments and directed cross-functional teams to successfully implement strategic marketing initiatives.
- Collaborated with finance personnel to establish and manage marketing campaign budgets, ensuring alignment with strategic objectives.
- Formulated product positioning, package design, and pricing to achieve optimal long-term market share.
- Facilitated hiring for skilled professionals to build creative, trade, and product marketing teams, enhancing overall team capabilities.
- Coordinated and conducted company meetings to communicate marketing initiatives and clarify upcoming business goals.
Manager, NA Marketing – Retail
Bumble and bumble.
New York, NY
01.2014 - 08.2016
- Collaborate to develop retail strategies, building retail success and four-way wins
- Partner cross-functionally to execute retail launch activity, additional animations and initiatives
- Develop insights and recommendations to offer strategic solutions for future initiatives
- Build and precisely maintain Retail Marketing budget and spending of $1.5M+ annually.
- Work closely with Retail partners’ Marketing and Merchant counterparts to develop and execute Marketing initiatives, delivering comp growth of +23% YOY.
- Manage NA Marketing interns to best support NA Marketing Team and grow interns’ career expertise.
Assistant Manager, NA Marketing – Network
Bumble and bumble.
New York, NY
10.2010 - 12.2013
- Launched first Brand Expression program – developed sales materials, defined execution plan, collaborated cross-functionally to ensure full adoption and strong execution.
- Developed the season launch execution plans and sell-in materials for Bb.Salon Network. Launched the first Season pre-sell period for Bb, consistently arriving at +65% sell-in at pre-sell.
- Built relationships to work cross-functionally with RBCs, Customer Support, Creative, OPS and Bb. Leadership Team to create strong 360 strategies and execute with excellence.
- Managed all NA non-launch initiatives: e.g. BCA, Price Increase and W contest, the first Inspirational Styling contest for Network Stylists, designed to increase engagement and love for Bb.
Assistant Manager
Paula Dorf Cosmetics
New York, NY
10.2007 - 10.2010
- Acted as main contact for retail partners and end consumers, handling customer support, orders, and brand announcements.
- Maintained brand website. Launched 1st flash sale with Rue-la-la, generating 100% of projected sales in one week.
- Coordinated travel and developed education strategy for PD Regional Artists to enhance skill development.
- Organized data to identify and analyze company trends for informed decision-making.
Education
BACHELOR OF ARTS - AMERICAN CULTURE & MEDIA ARTS
Temple University
Philadelphia, PASkills
- Strategy development
- International branding
- Market analysis
- Project management
- Budget oversight
- Regulatory compliance
- Stakeholder management
- Cross-functional leadership
- Value leadership
- Workflow refinement
- Public speaking skills
- Team collaboration
Certification
- Certification in Marketing Education (In Progress), Region 10 Education Service Center, Expected Completion: August 2027
Timeline
Sr Director, International Strategy
Glow Recipe
04.2023 - 04.2025
Director, Global Marketing
OLAPLEX
10.2018 - 03.2023
Manager, NA Marketing – Retail
Bumble and bumble.
01.2014 - 08.2016
Assistant Manager, NA Marketing – Network
Bumble and bumble.
10.2010 - 12.2013
Assistant Manager
Paula Dorf Cosmetics
10.2007 - 10.2010
BACHELOR OF ARTS - AMERICAN CULTURE & MEDIA ARTS
Temple University