Summary
Overview
Work History
Education
Skills
Timeline
Generic

SARAH HAMILTON MURPHY

SCOTCH PLAINS,NJ

Summary

Multi-talented Senior Executive with over 20 years of experience in the Home Textile industry. Successful at creating strategic and effective omni-channel merchandising strategies which create immediate positive contributions for retailers. Hands-on, proactive manager with an adaptable and creative approach focused on optimizing a products potential to its ultimate success.

Overview

15
15
years of professional experience

Work History

SVP, MERCHANDISING & DESIGN

KEECO, LLC
02.2019 - Current
  • Responsible for hiring, developing and managing Fashion Bedding, Sheets & Bath Merchandising, Design and Visual Merchandising teams while establishing a culture of continuous improvement, leading by example to drive operational excellence across the organization.
  • Develop and execute strategic initiatives with National Brands to drive business growth, resulting in higher revenues and market share expansion, ex. Kate Spade, Serta, Jonathan Adler, Nine West & Cupcakes and Cashmere.
  • Spearhead market week development by determining overall company strategy based on customer needs, white space analysis, data collection, focus groups and design trends, as well as the complete showroom set-up & styling direction.
  • Launch products that capture market share from competitors by creating solutions for retailers with tailored product offerings that include right product, packaging and price.
  • Lead expansion efforts of omni channel merchandising for key retailers to ensure assortments meet customer needs and expectations as well as ability to capitalize on emerging market trends.
  • Travel overseas in Asia & Europe multiple times a year to fulfill sourcing & product development objectives.

VP, MERCHANDISING & DESIGN

KEECO, LLC
08.2014 - 02.2019
  • Developed strong relationships and trust with retailers, resulting in growth of private label businesses and expansion within categories.
  • Utilized data-driven decision-making by leveraging analytics tools to identify trends and optimize merchandising strategies.
  • Led team of merchants to source high-quality merchandise that met company objectives and exceeded customer expectations.
  • Mentored junior team members, fostering professional development and promoting internal talent.

MERCHANDISER

KEECO, LLC
11.2009 - 08.2014
  • Boosted sales by implementing effective merchandising strategies and visually appealing products and packaging for Back-To-School timeframe annually.
  • Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual retailer needs.
  • Streamlined merchandise presentation through consistent application of planograms and adherence to company guidelines.

BUYER

DD's DISCOUNT (ROSS STORES)
11.2008 - 11.2009
  • Analyzed sales and inventory data to determine purchasing needs and manage flow of product to stores based on weekly changes in sales.
  • Established relationships while communicating with vendors regarding inventory needs and negotiated prices to secure competitive pricing and maintain profit margins.
  • Developed buying strategies seasonally and presented financial plans to senior management.

Education

Bachelor of Science - Fashion Merchandising

University of Delaware
Newark, DE

Skills

  • Strategic Plans
  • Corporate Presentations
  • Brand Management
  • Product Management
  • Organizational Skills
  • Time Management

Timeline

SVP, MERCHANDISING & DESIGN

KEECO, LLC
02.2019 - Current

VP, MERCHANDISING & DESIGN

KEECO, LLC
08.2014 - 02.2019

MERCHANDISER

KEECO, LLC
11.2009 - 08.2014

BUYER

DD's DISCOUNT (ROSS STORES)
11.2008 - 11.2009

Bachelor of Science - Fashion Merchandising

University of Delaware

Similar Profiles

CREATE PROFILE
SARAH HAMILTON MURPHY