Sarkis Nigolian
Cleveland,OH
Summary
Dynamic media strategist with a proven track record at Kinesso, adept at managing a $50 million budget and leading high-performing teams. Expertise in data analysis and client relationship management has consistently driven impactful campaign strategies that enhance client engagement across diverse industries. Recognized for outstanding performance and unwavering commitment to excellence.
Overview
9
9
years of professional experience
Work History
Manager, Advanced TV
Kinesso
07.2022 - Current
- Oversaw total yearly budget exceeding $50 million for all clients.
- Managed daily operations including campaign strategy, management, and trade-off decisions across banking, retail food/grocery, and pharmaceutical sectors.
- Directed and trained a team of three associates.
- Managed campaign parameters and processes for Household Addressable TV pacing using quantitative and qualitative data.
- Cultivated and maintained partner and vendor relationships.
- Coordinated project efforts and unified team practices.
Senior Client Success/Media Planner
Spectrum Reach
01.2019 - 07.2022
- Leveraged Polk, Nielsen, ComScore, Tableau and Google Analytics to develop media campaigns.
- Strategized, planned, budgeted, built, and maintained a portfolio of 75+ local B2B and B2C clients across multiple industry verticals in five markets.
- Maintained over $5 million of pre, in, and post-game integrations for Cleveland Guardians during the 2021 season.
- Managed essential coordination among team members.
- Honored with the First Look Award for Outstanding Commitment and Performance during 2020 and 2022 Upfront periods.
Associate, Local Strategy and Activation
Connect @ Publicis Media
04.2017 - 10.2018
- Client/Account: MillerCoors.
- Managed Out-of-Home planning, budgeting, tracking, and posting for 35 markets.
- Managed Terrestrial Audio strategy and planning across more than 40 markets.
- Spearheaded the creation of more than 400 local broadcast forecasts.
- Oversaw plan replication and continuation for a $500 million business.
- Facilitated learning programs focused on creating flowcharts and plans for more than 20 individuals.
- Developed new structure for logging and tracking locally executed digital buys.
- Managed financial oversight of all budgets and executed budget transfers for Southeast Region.
News and Communications Intern
Miami University News and Communications Department
08.2016 - 10.2016
- Posted 2-4 campus news stories weekly on university website.
- Consulted on video projects for News and Communications Department.
Facilities and Operations Intern
Onondaga County Community College Athletic Department
05.2016 - 08.2016
- Worked directly under, shadowed, and served as a proxy for the Assistant Athletic Director.
- Managed communication, logistics, and scheduling for summer league and high school teams.
- Operated and oversaw planning for 20 joint events, including overseeing concession sales for 7 home baseball games.
Education
Master of Business Administration - Marketing & Finance Dual Focus
Northern Kentucky University
Highland Heights, KY12.2021
Bachelor of Arts and Science - Journalism
Miami University
Oxford, OH12.2016
Bachelor of Arts and Science - Sports Leadership and Management
Miami University
Oxford, OH12.2016
Skills
- Strata View
- Citrix
- Strata TIM
- SalesForce
- MS Office Suit
- Adobe Premiere Pro
- Mac OS
- Mediatools
- Prisma (for buyers)
- Spectra OX
- Google Apps
- Search Engine Optimization
- Nielsen Answers
- Prime Lingo
- Media Monitors
- Tableau
- Nielsen
- ComScore
- Snapchat
- Budget management
- Campaign strategy
- Data analysis
- Media planning
- Client relationship management
- Vendor management
- Team leadership
- Problem solving
- Communication skills
Personal Information
Willing To Relocate: True
Timeline
Manager, Advanced TV
Kinesso
07.2022 - Current
Senior Client Success/Media Planner
Spectrum Reach
01.2019 - 07.2022
Associate, Local Strategy and Activation
Connect @ Publicis Media
04.2017 - 10.2018
News and Communications Intern
Miami University News and Communications Department
08.2016 - 10.2016
Facilities and Operations Intern
Onondaga County Community College Athletic Department
05.2016 - 08.2016
Master of Business Administration - Marketing & Finance Dual Focus
Northern Kentucky University
Bachelor of Arts and Science - Journalism
Miami University
Bachelor of Arts and Science - Sports Leadership and Management
Miami University
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