Sasha Yeager
Fort Worth,Texas
Summary
Outcome-focused leader with a proven track record in process management, contract negotiation, and corporate event planning. Trusted for enhancing client satisfaction and optimizing project delivery through strategic use of expertise. Motivated by a commitment to excellence, known for strong organizational and prioritization skills.
Overview
12
12
years of professional experience
1
1
Certification
Work History
SENIOR MEETING MANAGER
Infinix Global Meetings & Events
12.2021 - Current
- Manage and coordinate complex events with budgets exceeding multi-million dollars.
- Acts as onsite manager to ensure flawless execution and professional delivery of meetings and events.
- Develops and implements innovative strategies to enhance event execution, maximizing ROI.
- Collaborated with cross-functional teams to meet project objectives and exceed client expectations.
- Negotiates contracts with vendors, achieving cost savings and favorable terms.
- Conducts post-event evaluations to analyze performance metrics and identify areas for improvement.
- Maintains meticulous attention to detail throughout the planning and execution phases to ensure smooth operations.
EVENTS DIRECTOR
UNCO Management
08.2020 - 12.2021
- Developed and implemented sales, marketing, and public relations plans to boost attendance at ticketed events, weddings, corporate events, and private parties.
- Implemented best practices and booking software, establishing planning standards, policies, and procedures for the events team.
- Set strategic goals for expanding into new venues and locations, identifying growth opportunities in the market.
- Recruited, trained, and developed event managers and coordinators across six locations, ensuring alignment with organizational goals and standards.
SENIOR ACCOUNT MANAGER
ETC Group, LLC
11.2019 - 06.2020
- Cultivated strategic relationships with customers, key vendors, and partners to align with their priorities and address challenges effectively.
- Managed diverse client portfolios across various industries as a key account and event manager.
- Led comprehensive planning for national sales meetings, incentive trips, corporate events, and meetings, ensuring seamless execution.
- Optimized budget allocation and identified cost-saving opportunities across all event initiatives.
- Negotiated contracts and proposals with vendors to maximize operational efficiencies and adhere to budgetary constraints.
VENUE OPERATIONS CONSULTANT
Encore Live
02.2019 - 11.2019
- Devised and executed a comprehensive marketing strategy, including contract development, communication strategies, and vendor programs, for a newly launched event venue.
- Conducted research to identify revenue-generating opportunities within the venue business, creating business cases to pilot and expand new initiatives.
- Directed marketing efforts and collaborated with paid media agencies to enhance marketing content and branding strategies, effectively amplifying the venue's market presence and appeal.
OPERATIONS & EVENTS DIRECTOR
Micallef Cigars
08.2016 - 02.2019
- Managed sourcing, planning, project management, and execution of marketing and event strategies for global trade shows, live events, and meetings.
- Project-managed consumer events and trade show strategies, overseeing key event selection, internal team staffing and training, pre- and post-show communication, booth design, setup, and attendance logistics.
- Negotiated and managed vendor contracts for meetings, conferences, and trade shows, ensuring cost-effectiveness and compliance with organizational standards.
- Developed business and sales processes, including budgeting, inventory management, and structural outlines detailing process steps to streamline operations and enhance efficiency.
SENIOR EVENT OPERATIONS MANAGER
Ultimate Ventures
02.2016 - 08.2016
- Planned, project managed, and executed onsite event production and operations for events ranging from 50 to 10,000 attendees.
- Conducted site visits and pre-event meetings with clients to ensure smooth and efficient event setup and production flow.
- Acted as the primary liaison between clients, event managers, venues, and third-party vendors, managing communication and ensuring all event requirements were met.
- Managed event budgets, overseeing final invoice reconciliation, check requests, and expense allocation with meticulous accountability.
EVENT MANAGER
Anthony Travel
09.2012 - 01.2016
- Developed and enhanced business relationships with major clients including Disney, New York Road Runners, and numerous Division I universities.
- Managed a team of 5 event coordinators, ensuring high levels of performance and satisfaction among events.
- Oversaw staffing, training, and performance evaluations to optimize sales and service programs.
- Cultivated strong partnerships with hotels, hotel brands, and national sales contacts across multiple markets.
- Managed all aspects of room blocks, facility contracts, attrition control, and cancellations for athletic events globally.
- Successfully executed and managed multiple international events for VIP guests and high-end donors in locations such as France, Italy, and Ireland.
Education
Master of Science - Sports Management
Baylor University
Waco05.2011
Bachelor of Arts - Communications
University of Texas At Arlington
Arlington, TX12-2007
Skills
- Client Relationship Management
- Meeting & Event Logistics
- Project Management
- Vendor Management
- Team Leadership
- Budget Management
- Microsoft Office Suite
- On-Site Staffing & Management
- Task Delegation
- Agenda Setting
- Meeting facilitation
- Agenda development
- Materials Printing
Certification
Certified Meeting Planner, CMP
Timeline
SENIOR MEETING MANAGER
Infinix Global Meetings & Events
12.2021 - Current
EVENTS DIRECTOR
UNCO Management
08.2020 - 12.2021
SENIOR ACCOUNT MANAGER
ETC Group, LLC
11.2019 - 06.2020
VENUE OPERATIONS CONSULTANT
Encore Live
02.2019 - 11.2019
OPERATIONS & EVENTS DIRECTOR
Micallef Cigars
08.2016 - 02.2019
SENIOR EVENT OPERATIONS MANAGER
Ultimate Ventures
02.2016 - 08.2016
EVENT MANAGER
Anthony Travel
09.2012 - 01.2016
Master of Science - Sports Management
Baylor University
Bachelor of Arts - Communications
University of Texas At Arlington
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