Sasha O. Gomez
Hollywood,FL
Summary
Marketing Professional with extensive experience and results-oriented approach. Professional with 20+ years' experience managing client-centric operations including event planning, complex scheduling, and ad hoc projects for senior and C-level executives. Capable of working autonomously in a fast-paced environment under pressure with strong communication skills. Experienced in creating and executing visual presentations, both internally and externally. Expert at aligning business goals with operational knowledge to maximize impact, save time and boost efficiency. Cross-marketing, public speaking, and event production expertise.
Overview
19
19
years of professional experience
Work History
Senior Resource Specialist
LiveOps/ Abbvie Pharmaceuticals
Remote
03.2022 - Current
- Maintain strict adherence to HIPAA regulations through robust protection of confidential data.
- Coordinate with other departments to ensure efficient delivery of services to patients.
- Provide guidance and support to team members on issues related to customer service.
- Explain policies, procedures and services to patients.
Project Manager, Sales & Marketing
4 Sixty LLC
Brooklyn, NY
09.2016 - 09.2019
- Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
- Managed and prioritized contractor and subcontractor schedules.
- Followed attainable project timelines and kept teams on task to complete milestones according to schedule.
- Efficiently administered a variety of accounting activities, such as preparing between 5 to 10 cheque requests, expense reports, financial documents, purchase orders, and invoices each week.
- Achieved $2.4M in sales revenue by creating and designing effective sales and marketing materials.
- Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
VP Business Development
EMCI
New York, NY
03.2010 - 04.2016
- Designed and sold corporate sponsorship for Sting/The Police Farewell Concert/Million Trees Initiative (PBS) raising over $2M. WNET's biggest, single fundraising event.
- Designed and packaged the new 'Public Television Rocks' campaign with PBS, targeting baby boomers and young adults.
- Raised $1.5M in sponsorship for the Rock and Roll Hall of Fame 25th Year Anniversary (HBO).
- Secured VISA to underwrite the 25th Year remake of 'We Are the World,' to raise money for Katrina victims, which included 80 major recording artists from Barbara Streisand to Usher.
- Successfully collaborated with country music icon, Tim McGraw and Outback Steakhouse on an integrated tour sponsorship that reached 50 major US markets during 2010, resulting in increased sales at Outback restaurants.
- Developed and executed Outback's pioneering music-based initiative, effectively enhancing brand recognition while captivating a widespread audience of country music aficionados.
- Brought together global superstar Justin Timberlake with the iconic fashion brand, Givenchy, for the worldwide launch of 'Play' - a new fragrance for the luxury segment; an integrated, multi-year, worldwide marketing and promotions program.
Marketing Director
EMCI
New York, NY
03.2007 - 04.2010
- Responsible for developing a wide range of materials such as visual presentations and digital assets that effectively sold Corporate Sponsorship.
- Market Research.
- Successfully managed projects to meet all deadlines and deliverables.
- Redesigned and enhanced company website and Social Media assets.
- Google Analytics and SEO.
- Participated in the planning and execution of promotional events for both traditional and digital campaigns.
- Coordinated and executed on-site Sponsorship Activation.
- Coordinate in-store events, community appearances, and fundraising events to strengthen community relations.
- Coordinating and negotiating best prices with vendors/venues for event production.
Executive Assistant/EPA
EMCI
New York, NY
03.2005 - 04.2007
- Execution of administrative tasks, including travel arrangements (Domestic and international), scheduling, submission of expense reports, and other correspondence for senior leadership.
- Acted as the frontline in dealing with public relations, boosting the organization's credibility.
- Managed various tasks and appointments to ensure compliance with deadlines.
- Enhanced CEO's productivity by managing all email correspondence, research, and drafting of letters, presentations, and documentation.
- Championed digital transformations that streamlined administrative processes and reduced the time taken to access vital information.
- Redesigned company website and social media assets resulting in enhanced User experience and increased traffic.
- Ensured follow-through of all discussed items in meetings, with updates being incorporated into reports.
- Executed HR functions by supervising the recruitment and training of administrative staff.
- Maximize productivity rates by proactively providing feedback on operational concerns and execution issues.
- Provide coaching, mentoring, and cross-functional conflict-resolution support to staff on company standards.
Associate Producer
Patty LaBelle Tribute, UPN (Channel 9)
New York, NY
03.2005 - 04.2006
- Key man in raising and securing $5M in financing and sponsorship.
- Media placement and rate negotiation.
- Developed and presented Sponsorship Proposals.
- Responsible for all communications needed for contacting and booking talent and VIP guests.
- Created and maintained all pre-contractual commitment letters.
- Aided legal team in contractual negotiations.
- Curating daily itineraries for guests/clients.
- Managed daily fax, email, and telephone communication with artists' representatives.
- Responsible for the travel arrangements of all talent and VIP guests (1st class or private charters)
- Hiring and coordinating security teams.
- Arranged all travel and accommodations for VIPs visiting NY including daily limo service/itineraries.
- Ensured satisfaction of high-profile clients through entertainment while in NY.
Education
UI/UX Design -
Springboard
12.2020
BA - Latin American & Caribbean Studies
Dartmouth College
Hanover, NH05.1995
High School -
Stuyvesant High School
New York, NY01.1991
On Camera Acting / Public Speaking -
Voice Over -
Skills
- Business Development Strategies
- Public Relations
- Partnership Development
- Account Management
- UI/UX Design
- SEO Optimization
- E-Commerce Development
- Google Analytics Management
- Digital Marketing
- Content Marketing
- Market Research
- Social Media Management
- CRM
- ROI Analysis
- Excellent Communication Skills
- Project Management Skills
- Event Planning
- Trade Shows
- Travel Arrangements
- Presentation Development
- Calendar Management
- Executive Support
- Database Management
- Office Management
- Human Resources Management
- Excel spreadsheets
- Meticulous attention to detail
- Training and mentoring
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Professional
Timeline
Senior Resource Specialist
LiveOps/ Abbvie Pharmaceuticals
03.2022 - Current
Project Manager, Sales & Marketing
4 Sixty LLC
09.2016 - 09.2019
VP Business Development
EMCI
03.2010 - 04.2016
Marketing Director
EMCI
03.2007 - 04.2010
Executive Assistant/EPA
EMCI
03.2005 - 04.2007
Associate Producer
Patty LaBelle Tribute, UPN (Channel 9)
03.2005 - 04.2006
UI/UX Design -
Springboard
BA - Latin American & Caribbean Studies
Dartmouth College
High School -
Stuyvesant High School
On Camera Acting / Public Speaking -
Voice Over -
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