Saska Jansson
Playa Del Rey,CA
Summary
Forward-thinking and results-driven sales leader with more than 20 years of experience in partnership development, account management and channel building. Versed in customer acquisitions, territory development. Proficient at taking on tough territories in challenging markets and achieving dramatic results.
Overview
28
28
years of professional experience
Work History
Western Regional Senior Sales Manager
Beyond Good
10.2018 - Current
- Responsible for all retail accounts: SCA, NCA, RM, PNW, SW, MW, South
- Executed Safeway-Albertsons national Chocolate Bar roll out resulting in 5700 new POD
- Regional Management of 11 Albertsons Divisions to include custom promotions + marketing
- Grew HEB Vanilla sales for 137% increase in the latest 52 wk
- Gained new business several small + mid-size chains (Raleys, Nugget, Reasors, Met Market, PCC, New Seasons, Yokes, Super 1, Bristol Farms, Lunardi’s, Mollie Stones, Brookshire Grocery, Market of Choice- to name a few)
- Manage National merchandising team, increasing same store sales 27% through secondary placements
- Develop promotional strategy for all key accounts and Indis, managing trade spend for each key account
- Broker management, setting goals and analyzing performance sometimes leading to coverage changes
- Manage distributor HQ call for Kehe and UNFI to include promotions, deductions, new item set up, and trade shows
- Innovative thinking and sales tactics.
- Developed and maintained positive relationships with retailers in assigned sales territories.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Account Executive
Presence Marketing & Dynamic Presence
04.2010 - 04.2018
- Responsible for headquarter calls at key accounts as well as store level sales calls
- Provided promotional strategic direction and managed promotional budgets to meet retailer targets
- Provided business intelligence to assist retailers in optimal assortment
- Provided business review information for both retailer and clients
- I have a strong knowledge base of ingredient standards, current strategic direction and retail navigation for many conventional, natural and crossover markets and key accounts
- Additionally, I consulted and provided guidance to clients and internal team on key issues such as channel strategy, line extensions, conflict resolution strategy and tactics for growth, thus elevating relationships with existing client base, key accounts and team.
Account Manager
United Natural Foods
01.2006 - 01.2010
- Responsible for managing customer/ vendor relations including file maintenance, short pays, allocations, operations, new item presentations, new item placement, promotional planning and project management, reporting.
Account Manager
Kehe Foods
01.2005 - 01.2006
- Responsible for managing customer/ vendor relations including file maintenance, short pays, allocations, new item presentation, new item placement, aggressive promotional planning, managing merchandisers and supervising a full-service bulk food program.
Natural Foods Manager
Quality Food Centers- University Village (Kroger)
01.1997 - 01.2005
- Responsibilities included customer service, ordering, building end displays, merchandising, implementing planograms, cashiering, labor budgeting, ad planning, inventory control and shrink management.
Education
Skills
- Data Analytics Industry Presentations Create and Analyze Data Pivot Tables/Charts New Business Development Strategic Business Planning Sales Team Management Key Account Management Customer Relation Management (CRM) Marketing Product Development Retail Product Management Microsoft Office
Timeline
Western Regional Senior Sales Manager
Beyond Good
10.2018 - Current
Account Executive
Presence Marketing & Dynamic Presence
04.2010 - 04.2018
Account Manager
United Natural Foods
01.2006 - 01.2010
Account Manager
Kehe Foods
01.2005 - 01.2006
Natural Foods Manager
Quality Food Centers- University Village (Kroger)
01.1997 - 01.2005
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