SCOTT SATCHFIELD
New Orleans,LA
Summary
Communications and Marketing Executive with proven track record spearheading strategy planning and execution for both internal and external communications platforms. Talented creator and producer with skills in videography, video editing and graphic design. Former television journalist with extensive experience in storytelling.
Overview
21
21
years of professional experience
Work History
Director of Communications and Marketing
ReNEW Schools
01.2015 - Current
- Developed and implemented strategic, comprehensive and integrated communications as well as public relations campaigns to boost public awareness.
- Managed all network and school-based social media platforms.
- Managed all external advertising and publicity.
- Orchestrated production, scripting and filming of video materials for media and in-house use.
- Expanded marketing and communications outreach with increased frequency of newsletter publication and collaboration with subject matter specialists to create content.
- Directed development of press releases, annual reports, publications, web content and collateral.
- Managed total rebranding for network and individual schools within the organization.
Reporter
WVUE-TV
01.2013 - 12.2014
- Covered general news, sports and politics in the New Orleans area and across Louisiana for nightly newscasts.
Reporter
WWL-TV
01.2007 - 01.2013
- Covered news, sports and politics
- Developed and executed new digital and social media initiatives in the newsroom.
Reporter / Anchor
WBRZ-TV
01.2005 - 01.2007
- Covered general news and politics.
- Honored with 2007 Regional Edward R. Murrow Award.
Reporter
WMDN-TV
01.2004 - 01.2005
- Covered general news and politics.
Tour Manager
Josh Kelley / Hollywood Records
01.2003 - 01.2004
- Coordinated concert logistics with entertainment venues and other artists on each bill.
Education
Bachelor of Arts - Journalism
University of Mississippi
05.2003
Skills
- Strategic planning
- Social media marketing and content creation
- Copywriting
- Videography and editing
- Graphic design
- Art direction
- Communications programs management
Timeline
Director of Communications and Marketing
ReNEW Schools
01.2015 - Current
Reporter
WVUE-TV
01.2013 - 12.2014
Reporter
WWL-TV
01.2007 - 01.2013
Reporter / Anchor
WBRZ-TV
01.2005 - 01.2007
Reporter
WMDN-TV
01.2004 - 01.2005
Tour Manager
Josh Kelley / Hollywood Records
01.2003 - 01.2004
Bachelor of Arts - Journalism
University of Mississippi
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