Savannah Swisher
Sinking Spring,PA
Summary
Proven leader in marketing and compassionate care, I significantly increased sales and market share at CT Install America through strategic planning and cross-departmental alignment. Skilled in marketing analytics and staff management, I excel in fostering team growth and achieving KPIs. My approach combines empathy with results, enhancing both customer engagement and patient well-being.
Overview
8
8
years of professional experience
Work History
Director of Marketing
CT Install America
Mohnton, PA
08.2017 - Current
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
- Mentored all staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
- Recruited and conducted training classes for all new employees, along with creating their weekly schedules
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Top producer of the company for 4 years consecutively before moving into higher positions.
Direct Care Worker
Threshold Services
Reading, PA
11.2016 - 07.2017
- Assisted clients with daily living needs to maintain self-esteem and general wellness.
- Provided emotional support to patients during difficult times, fostering a sense of trust and psychological wellbeing.
- Assisted patients with daily living activities such as bathing, dressing, grooming, and feeding for improved quality of life.
- Delivered exceptional service by prioritizing patient safety while maintaining confidentiality according to HIPAA guidelines.
- Maintained detailed records of patient progress, ensuring accurate information was readily available for healthcare providers and family members.
- Managed challenging behaviors effectively using appropriate de-escalation techniques and crisis intervention strategies when necessary.
- Demonstrated empathy and understanding while addressing the diverse cultural, social, emotional, or intellectual needs of each patient.
- Enhanced patient well-being by providing compassionate and individualized care tailored to their specific needs.
Direct Care Worker
Open Systems Healthcare
Wyomissing, PA
01.2016 - 11.2016
- Maintained clean, safe, and well-organized patient environment.
- Planned healthy meals, purchased ingredients, and cooked meals to provide adequate nutrition for client wellbeing.
- Assisted disabled clients to support independence and well-being.
- Assisted patients with bathing, grooming, dressing, and oral hygiene care both in private residences and facilities.
- Laundered items, changed sheets and made bed to keep patients' bedroom clean.
- Recorded status and duties completed in logbooks for management.
Education
Speech Pathology
West Chester University of Pennsylvania
West Chester, PAHigh School Diploma -
Governor Mifflin Senior High School
Shillington, PA06.2011
Skills
- Partnership Development
- Marketing Analytics
- Creative Direction
- CRM Management
- Mobile marketing
- Web Analytics
- Strategic Planning
- Staff Management
- Project Planning
- Direct Mail Marketing
Timeline
Director of Marketing
CT Install America
08.2017 - Current
Direct Care Worker
Threshold Services
11.2016 - 07.2017
Direct Care Worker
Open Systems Healthcare
01.2016 - 11.2016
Speech Pathology
West Chester University of Pennsylvania
High School Diploma -
Governor Mifflin Senior High School