Summary
Overview
Work History
Education
Skills
Timeline
Reading and trying new restaurants
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Jena Caputo

Jena Caputo

Staten Island,NY

Summary

Results-driven Marketing and Customer Success Director with 10 years of experience spearheading client retention initiatives in diverse industries including hospitality, ecommerce, higher education, and marketing. Demonstrated success in fostering sustainable revenue growth through strategic partnerships, revitalizing underperforming departments, and leading cross-functional teams effectively.

Overview

7
7
years of professional experience

Work History

Director of Marketing

The Get Smart Group
02.2022 - Current
  • Increased client retention by 90% through strategic alignment of marketing and retention initiatives
  • Mentored and trained a team of 12 marketing professionals including account managers, data analysts, content writers, and PPC specialists to improve client delight by 50%
  • Developed and built cross-departmental processes to improve collaboration between sales, customer success, content, design, web and product development by 75%
  • Created and nurtured long standing relationships with clients to ensure client delight and retention
  • Acted as escalation liaison for all complex client issues
  • Created training programs, systems, and processes for all client facing teams in order to ensure consistency, understanding, and account success.

Enrollment Director

The Huntington Learning Center
05.2021 - 10.2021
  • Construct comprehensive financial plans
  • Personally responsible for up to 20 clients at any given time driving an 85% enrollment rate
  • Maintained numbers for enrollment, hours per week, and revenue to meet and exceed goals
  • Deliver outstanding service to customers and franchised centers to maintain and extend relationships between families and staff.

Managing Director

The Huntington Learning Center
11.2019 - 05.2021
  • Exercise appropriate cost control to meet budget restrictions and maximize profitability
  • Reduced staff turnover by 75% by fostering a collaborative work culture, while exceeding revenue goals by 30%
  • Create new revenue streams and recruit talented staff.

Customer Service Liaison

First of a Kind
04.2019 - 11.2019
  • Effective liaison for both national and international manufacturers
  • Resolved key operational inefficiencies, reducing response times by 25% and increasing overall client delight.

Adjunct Professor

The College of Staten Island
08.2017 - 05.2019
  • Lectured and communicated effectively with students from diverse backgrounds
  • Planned, evaluated, and revised curricula course content materials to facilitate and moderate classroom discussions and student centered learning.

Education

Master of Arts - English Literature

College of Staten Island - Staten Island, NY

Bachelor of Arts - English Literature

College of Staten Island - Staten Island, NY

Skills

  • Staff Management
  • Team Training & Development
  • B2B & B2C Sales
  • Partnership Development
  • Creative Direction
  • Advertising Management
  • Project Management
  • Campaign Development
  • Communications management
  • Key decision making
  • Business Planning
  • Tools & Technology: Google analytics, drive, sheets, data studio, and slides - Hubspot Active Campaign - Wordpress Canva - Meta Business Suite Tools - ClickUp - Airtable - Semrush Brightlocal - Zendesk - Slack Zoom

Timeline

Director of Marketing

The Get Smart Group
02.2022 - Current

Enrollment Director

The Huntington Learning Center
05.2021 - 10.2021

Managing Director

The Huntington Learning Center
11.2019 - 05.2021

Customer Service Liaison

First of a Kind
04.2019 - 11.2019

Adjunct Professor

The College of Staten Island
08.2017 - 05.2019

Master of Arts - English Literature

College of Staten Island - Staten Island, NY

Bachelor of Arts - English Literature

College of Staten Island - Staten Island, NY

Reading and trying new restaurants

I'm an avid reader with an ever-growing library of over 500 books, including some rare gems.  I love getting lost in historical fiction and epic fantasy worlds. When I’m not curled up on the couch lost in a great story, you’ll find me exploring new restaurants and savoring the perfect pairing of food and drink. Whether it’s finding the next culinary masterpiece or the next great read, I’m always on the hunt for new adventures!

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Jena Caputo