Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Taylor Manning

Memphis,TN

Summary

Experienced Marketing Director with 5 years of experience leading strategic campaigns and driving online engagement. Expertise in managing digital initiatives, utilizing data-driven insights, and optimizing brand resonance through precision-targeted advertising. Skilled in Google platforms and aligning strategies with business goals. Strong collaborator with a focus on enhancing UI/UX and adopting new technologies for customer acquisition. Holds an MBA from Cornell University, with a solid foundation in digital marketing, leadership, and communication. Ready to leverage innovative leadership to drive impactful marketing strategies.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Director of Marketing

Playhouse on the Square
07.2023 - Current
  • Led digital marketing initiatives using Feathr, Google Ads, and TheatreManager, achieving a 12% increase in audience engagement and a 22% boost in bar sales.
  • Optimized the website via SiteWrench to ensure seamless transactions, enhancing user experience and strengthening brand visibility.
  • Leveraged data-driven insights from Google Analytics to develop targeted advertising campaigns and maintain consistent branding across multiple channels.
  • Adapted marketing strategies to align with emerging digital trends, utilizing Feathr and TheatreManager to expand market reach and improve audience engagement.
  • Implemented advanced SEO techniques and social media strategies through Google and other platforms, driving measurable increases in attendance.
  • Created comprehensive marketing plans that integrated digital platforms, print advertising, and word-of-mouth tactics for maximum outreach.
  • Managed an annual marketing budget exceeding $200,000, ensuring efficient allocation across tools like Feathr, TheatreManager, and Google Ads.

Marketing Communications Director

Hollywood Feed
02.2020 - 02.2023
  • Directed online marketing efforts that contributed to $350 million in annual sales, utilizing data-driven strategies and targeted campaigns to drive growth.
  • Collaborated with analytics teams to enhance Azure Data Warehouse and PowerBI capabilities, providing actionable insights that supported revenue optimization.
  • Managed Google platforms and Cloudflare to improve digital presence and customer acquisition, significantly impacting sales performance.
  • Led the Training Team in adopting new technologies, enhancing UI/UX, and streamlining processes to boost user engagement and conversion rates.
  • Spearheaded strategic advertising campaigns that expanded brand reach and generated a 15% increase in customer acquisition, directly fueling sales growth.
  • Innovated and led digital initiatives, aligning emerging trends with business objectives to drive record-breaking online sales.
  • Oversaw traffic acquisition, sales optimization, and conversions, ensuring continued growth and expansion across markets.

Education

Master of Business Administration - Marketing

Cornell University
Ithaca, NY
01-2023

Bachelor's of Business - Operations Management

Rhodes College
Memphis, TN
01-2021

Skills

  • Content strategy
  • Partnership development
  • Marketing analytics
  • Creative direction
  • CRM management
  • E-commerce strategy
  • Mobile marketing
  • Web analytics
  • Customer segmentation
  • Strategic planning
  • Campaign management
  • Marketing campaign development

Certification

  • Front-End Web and Mobile Development – Nucamp Coding Bootcamp


  • Introduction to Databases with SQL – Harvard University


  • Business Strategy – eCornell


  • Integrated Marketing 360 – eCornell


  • Google Analytics 4 Certification – Google


  • Salesforce Certified Administrator – Salesforce

Timeline

Director of Marketing

Playhouse on the Square
07.2023 - Current

Marketing Communications Director

Hollywood Feed
02.2020 - 02.2023

Master of Business Administration - Marketing

Cornell University

Bachelor's of Business - Operations Management

Rhodes College

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Taylor Manning