Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic

Scott Barry

Shelton,CT

Summary

Director of Marketing | Marketing Strategist | Revenue Growth Expert Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Overview

33
33
years of professional experience

Work History

Director of Marketing

ZONO TECHNOLOGIES
01.2020 - Current
  • Senior marketing executive and collaborative team leader responsible for developing marketing strategy and brand voice to activate memorable campaigns across online and offline channels, designing innovative and effective retention and acquisition programs, and translating customer analytics into actionable opportunities
  • Lead management of annual marketing and communication strategies for ZONO Technologies and subsidiary company (ZONO Sanitech), driving brand strength and revenue growth in niche market industries including: Child Care, Sports (professional and collegiate), Education, Public Safety and Military.

Director of Marketing

HUBBELL HEATERS
01.2008 - 01.2020
  • Led development, implementation and management of annual marketing and communication strategies for Hubbell Heaters and HEH Holdings companies (Vaughn Thermal Corp, Ace Heaters and SuperSeal Corp.) yielding consistent sales increases in niche market industries including: Foodservice, Offshore Marine, Navy and Industrial
  • Manage creative team of writer, graphic artist, programmer and social media strategist.

Principal/Creative Director

SB DESIGN GROUP
01.2000 - 01.2008
  • Founded and directed full-service marketing and design firm for diverse portfolio of B2B and B2C clientele
  • Provided brand-driven strategy, creative marketing solutions, and direct response to produce measurable business results
  • Clients included (partial list): GMAC Mortgage, William Raveis, Remax, Yale University, Wesleyan University, State of Connecticut, Ethan Allen, ActionCOACH Franchise, SAS Aviation, Mary Kay Cosmetics.

Senior Art Director

ADVANCED DELIVERY SYSTEMS
01.1996 - 01.2000
  • Partnered with creative and management teams to create national co-marketing programs and new business development concepts
  • Planned and directed all print and digital advertising media.

Senior Graphic Designer

Calzone Case Company
09.1990 - 10.1995
  • Played a pivotal role in expanding the company's market footprint by delivering custom design solutions across various industries.
  • Mentored junior designers to foster their professional growth and enhance team productivity.
  • Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.

Education

BACHELOR OF ARTS (BA) - COMMUNICA TIONS

FAIRFIELD UNIVERSITY
Fairfield, CT

20+ HOURS ONLINE TRAINING - GOOGLE BASICS & ADVA NCED ANALYTICS

CERTIFICATE (ADVANCED)- GRAPHIC DES IGN -

SESSIONS COLLEGE FOR PROFESSIONAL DESIGN

CERTIFICATE - HIGH RANKINGS SEO/SEM -

Google Certification

Google Business Intelligence Professional

Google Certification

Google Data Analytics Professional

SEO/SEM Certification

High Rankings Professional Certificate SEO/SEM

Skills

  • Customer Segmentation
  • Creative Direction
  • Content Strategy
  • Web Analytics
  • Budget Management
  • SEO Optimization
  • Influencer Marketing
  • Event Planning
  • CRM Management
  • Team Leadership
  • Strategic Planning
  • Project Management
  • Analytics and SEO

Affiliations

  • AMA (AMERICAN MOTORCYCLIST ASSOCIATION), 2006, Present
  • NETA (NEW ENGLAND TRIALS ASSOCIATION), 2013, Present
  • RITC (RHODE ISLAND TRIALS CLUB), 2013, Present

Timeline

Director of Marketing

ZONO TECHNOLOGIES
01.2020 - Current

Director of Marketing

HUBBELL HEATERS
01.2008 - 01.2020

Principal/Creative Director

SB DESIGN GROUP
01.2000 - 01.2008

Senior Art Director

ADVANCED DELIVERY SYSTEMS
01.1996 - 01.2000

Senior Graphic Designer

Calzone Case Company
09.1990 - 10.1995

BACHELOR OF ARTS (BA) - COMMUNICA TIONS

FAIRFIELD UNIVERSITY

20+ HOURS ONLINE TRAINING - GOOGLE BASICS & ADVA NCED ANALYTICS

CERTIFICATE (ADVANCED)- GRAPHIC DES IGN -

SESSIONS COLLEGE FOR PROFESSIONAL DESIGN

CERTIFICATE - HIGH RANKINGS SEO/SEM -

Google Certification

Google Business Intelligence Professional

Google Certification

Google Data Analytics Professional

SEO/SEM Certification

High Rankings Professional Certificate SEO/SEM

Similar Profiles

CREATE PROFILE
Scott Barry