Open To Work
SCOTT HILGER
SunWest Federal Credit Union
Denver,CO
Work Preference
Job Search Status:
Open to work
Desired start date:
Flexible
Desired Job Title
Senior Analyst + StrategistDigital Marketing SpecialistDigital Marketing Manager
Work Type
Full Time
Location Preference
Remote
Important To Me
Work-life balanceCompany CultureWork from home optionCareer advancement
9
years of professional experience
Results-oriented marketer with over 9 years of experience in product marketing and go-to-market strategy. Leads marketing initiatives for lending products at a federal credit union, leveraging strong copywriting and data-driven insights to optimize campaign performance. Collaborates across teams to launch integrated campaigns that drive loan volume growth and enhance member engagement.
Work History
Senior Analyst + Strategist
4 Years 10 Months- Lead search visibility and digital marketing strategy for the credit union, including go-to-market positioning and messaging for lending products such as mortgage, HELOC, and consumer loans.
- Managed lending product landing pages and digital content, ensuring messaging aligned with active loan promotions and rate changes to enhance user engagement.
- Oversaw Google Ads campaigns, strategically allocating budget to maximize qualified traffic and member acquisition for loan applications.
- Partner cross-functionally with marketing, design, and lending teams on UI/UX improvements and campaigns that lift conversion rates and member engagement.
- Develop in-depth content outlines and copy direction for the content team across web, email, and social channels to ensure consistent, on-brand messaging.
- Conducted monthly marketing health checks and KPI reporting, translating performance data into actionable insights and recommendations for broader marketing initiatives.
Digital Marketing Specialist
2 Years 6 Months- Managed integrated marketing initiatives across SEO, PPC, and social media for diverse agency clients, enhancing brand visibility.
- Developed repositioning and go-to-market plans as lead strategist for clients transitioning from prior agencies.
- Served as lead strategist for new clients seeking a revamp after transitioning from prior agencies, developing repositioning and go-to-market plans.
- Led link building, content development, and conversion rate optimization, providing monthly reports detailing performance insights and strategic recommendations.
Co-Founder / Digital Marketing Specialist
2 Years 5 Months- Executed go-to-market campaigns for consumer brand as co-founder, establishing brand presence and driving initial sales.
- Segmented power users and targeted buyer personas through PPC and paid social campaigns, achieving 300%+ ROAS within budget constraints.
- Crafted brand story and creative, boosting engagement, doubling follower count in 60 days, and enhancing organic social shares.
- Optimized on-site content and keyword strategy, elevating rankings from position 80 to top 10 while running promotional and email campaigns that increased sales by 9%.
Education
Ongoing Marketing Coursework
Digital Marketing Accelerator Program
selected in the top 5% of applicants for 1:1 coaching
Service Trainings
Associate of Business Management
Skills
Go-to-Market Strategy
Product Marketing & Positioning
Lending & Lifecycle Campaigns
Campaign & Project Management
Data Analysis
Cross-Functional Collaboration
Regulatory marketing
A/B Testing & CRO
Buyer Persona & Competitive Analysis
Multi-Channel Marketing
Landing Page & Digital Content
Copywriting & Content Development
Timeline
Senior Analyst + Strategist
SunWest Federal Credit Union
10.2021 - CurrentRead More
Digital Marketing Specialist
Concise Digital
04.2020 - 10.2022Read More
Co-Founder / Digital Marketing Specialist
Encampment Company
10.2017 - 03.2020Read More
Phoenix College
Associate of Business Management
Read More
U.S. Army
Service Trainings
Read More
Acadium (GenM)
Digital Marketing Accelerator Program
Read More
Udemy
Ongoing Marketing Coursework
Read More