Scott Walker
Experiential Marketing Manager
Atlanta,GA
Summary
As a Senior Operations Manager at Red Moon Marketing, I draw on over 20 years of experience in event management and marketing operations to execute impactful campaigns and events for high-profile clients. Leveraging expertise in event planning, I collaborate with teams to enhance consumer engagement and deliver exceptional brand experiences. At Melt Sports & Entertainment, I contributed extensively to managing sponsorships and delivering large-scale projects for premier organizations, including U.S. Soccer, the U.S. Olympics, and Major League Soccer, while supporting events like NCAA National Championships and ESPN College Game Day. My goal is to enable teams and organizations to achieve meaningful outcomes through well-executed event strategies.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Experiential Marketing Manager
Red Moon Marketing
Atlanta, Georgia, United States
08.2022 - 01.2026
- Developed and executed experiential marketing strategies to enhance brand visibility and engagement for The Coca-Cola Company
- Collaborated with cross-functional teams to design immersive experiences aligned with marketing objectives.
- Managed logistics for large-scale events, ensuring seamless execution and adherence to timelines.
- Leveraged data analytics to assess campaign performance and optimize future marketing initiatives.
- Cultivated relationships with vendors and partners to enhance event offerings and sponsorship opportunities.
- Mentored junior team members, fostering skill development in experiential marketing practices.
- Conducted market research to identify trends and consumer preferences driving experiential strategies.
- Spearheaded innovation in event concepts, resulting in enhanced attendee satisfaction and brand loyalty.
- Developed comprehensive event strategies for major product launches, creating buzz and driving sales growth.
- Identified opportunities for improvement in existing experiential marketing strategies, leading to more impactful campaigns.
- Enhanced customer engagement through the creation of immersive brand experiences at events and activations.
- Planned and executed multi-city tours for mobile marketing activations, expanding the company''s reach across regions.
- Trained staff members on best practices for engaging customers during live events, fostering a positive brand image.
- Coordinated logistics for large-scale events, ensuring smooth operations from setup to teardown.
- Collaborated with creative teams to develop eye-catching visual materials for event promotions and installations.
- Oversaw production and delivery of creative assets for virtual and in-person events.
- Negotiated contracts with venues and suppliers, securing favorable terms that reduced overall event costs.
- Established strong relationships with event partners and vendors, ensuring seamless execution of marketing activations.
- Developed experiential events by creating look and feel and following company guidelines.
Operations Manager
Red Moon Marketing
Atlanta Metropolitan Area
08.2022 - 04.2023
- Streamlined operational workflows to enhance team efficiency and productivity.
- Developed and implemented strategic marketing initiatives to drive brand awareness.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
Marketing Manager
Melt Sports & Entertainment
12.2010 - 11.2019
- Managed the NHRA Drag Racing Series and Full Throttle Energy Drink sponsorship, traveling to racetracks nationwide.
- Bottler Relations Manager for U.S. Soccer Federation and Major League Soccer, providing weekly updates to the Coca-Cola Sports Marketing Department.
- Oversaw the NCAA National Championships Sideline Program across 150 locations, including prestigious events like the Men’s Final Four.
Account Manager
The Coca-Cola Company
Montgomery, AL
01.2009 - 09.2010
- Developed and managed accounts to penetrate markets with new Coca-Cola products in the Southeast region.
- Maintained optimal inventory levels and ensured compliance with merchandising standards across accounts.
- Constructed data activity reports for Senior Management to strategize and enhance local market sales.
Marketing Coordinator
MELT Sports & Entertainment
Atlanta, GA
03.2002 - 01.2008
- Managed product launches and sampling events for The Coca-Cola Company, including brands like DASANI and POWERade.
- Coordinated logistics for NASCAR hospitality events, ensuring timely delivery of Coca-Cola products.
- Oversaw a $1.5 million budget for POWERade Youth Sports Sponsorships, including travel and staffing coordination.
- Effectively managed the DASANI and NCAA relationship, leading to a significant partnership expansion.
Education
Bachelor's Degree - Business Administration
Troy University
01.2000
Bachelor of Science - Business Administration
The University of Alabama
Tuscaloosa, AL05.1996
Skills
- Event production
- Trade show management
- Staff management
- Strategic planning
- Project management
- Creative direction
- Marketing campaigns
- Brand-building strategies
- Vendor relations
- Budgeting and allocation
- Problem-solving
- Attention to detail
- Multitasking
Certification
Monday.com Work Management Core Certification
Languages
English (Native or Bilingual)
Timeline
Experiential Marketing Manager
Red Moon Marketing
08.2022 - 01.2026
Operations Manager
Red Moon Marketing
08.2022 - 04.2023
Marketing Manager
Melt Sports & Entertainment
12.2010 - 11.2019
Account Manager
The Coca-Cola Company
01.2009 - 09.2010
Marketing Coordinator
MELT Sports & Entertainment
03.2002 - 01.2008
Bachelor's Degree - Business Administration
Troy University
Bachelor of Science - Business Administration
The University of Alabama