Sean Kelley
- Fitness & Business Professional -
Virginia Beach,VA
Summary
Multidimensional fitness and business professional with 7+ years of delivering exceptional service to clients, customers, and employees alike in the fitness/health/wellness industry. Coaching background includes fitness and nutrition coaching with clients one-on-one, in a team or group fitness setting, and remotely. Business background includes a variety of management roles in both gym operations and retail sales. A deep passion for both fitness and business has led to a unique blend of educational and professional experience involving fitness sales and management, fitness coaching, and fitness technology.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Head Fitness Coach
Alloy Personal Training Center
Virginia Beach, VA
12.2023 - Current
- Assist in managing daily club operations such as daily workouts, sales, financial reports, fitness consultations, nutrition appointments, continued education, and social media.
- Built a strong client base by tailoring exercise, nutrition, and health specific programs that lead to a healthier client lifestyle.
- Provide "Starting Point Sessions" which include a fitness assessment, a Functional Movement Screen assessment, an InBody scan analysis, and sample workout.
- Delivered strong results in presale regarding phone sales, community events, B2B collaborations, social media engagement, and outreach.
Store Manager
Therabody
Tysons Corner, VA
12.2022 - Current
- Accountable for all aspects of the store including hiring, training, scheduling, maintenance, sales strategy, inventory, and sales goals
- Consistently hit monthly personal sales goal ($15,000+), store sales goal ($50,000+), and demo conversion goals (10%+) at one of the most visited Therabody stores in the country
- Maintained detailed store analytics by overseeing documentation of leads, inventory, and sales
- Established store tactics and strategies to achieve operational performance and exceed sales goals
Fitness Consultant
Tempo
, DC (remote)
08.2022 - 08.2023
- Product expert with the ability to assist members regarding the product, workout programs, or other fitness questions
- Conducted in-depth consultation calls to develop a relationship with over 75+ clients to provide the best possible coaching experience
- Developed and implemented custom strategies for each member to ensure training experience is optimized and are achieving initial fitness goals
- Provided fitness and health related advice to members via email, chat, or phone as needed
Showroom Manager
Tonal
Tysons Corner, VA
11.2021 - 08.2022
- Accountable for all aspects of the showroom including hiring, training, scheduling, maintenance, sales strategy, inventory, and sales goals
- Consistently hit monthly personal sales goal ($60,000+), showroom sales goal ($150,000+), and demo conversion goals at one of the most visited Tonal showrooms in the country
- Supported staff and mentored in selling techniques and methods, helping team to exceed sales goals
- Maintained detailed accounting records by overseeing documentation of leads, sales, and follow ups
Multi-Unit Head Fitness Trainer
Planet Fitness
Grand Rapids, MI
02.2020 - 09.2021
- Onboarded 3 new trainers, 4 member service representatives, and 2 new assistant managers at the 2nd largest Planet Fitness in the U.S.
- This included multi-unit management at up to 5 locations throughout tenure
- Provided fitness consultations, program design, one-on-one training services, group fitness classes, and gave gym orientations
- Weekly PT goal of 117 people trained per week was met consistently
Fitness Supervisor
Lakeside Rehab, Fitness, And Wellness Center
Hart, MI
04.2019 - 02.2020
- Accountable for all aspects of the gym including hiring, training, scheduling, maintenance, sales strategy, and membership/personal training goals
- Responsible for monthly financial goals and reports
- Hired and trained 3 new employees and trainers
- Trained up to 5 personal training clients and coached roughly 4 group fitness classes on a weekly basis
Education
B.S. - Exercise Science
Lionel University
A.S. - Exercise Science
International Sports Science Association
Skills
- Fitness Training and Education
- Fitness Programming
- Knowledgeable in Fitness Trends
- Relationship Building
- Sales Training and Education
- Product Knowledge
- Tech Savvy
- Winning Culture Creator
Certification
- Certified Fitness Trainer - International Sports Science Association
- Certified Group Fitness Instructor - International Sports Science Association
- Certified Strength & Conditioning Specialist - International Sports Science Association
- Certified Nutrition Coach - Precision Nutrition
References
- Kyle Mahoney / Former Supervisor / Therabody / 908-346-2187
- Cam Mundy / Former Supervisor / Planet Fitness / 810-444-9647
- Jeff Tuka / Former Coach / Principal / 231-233-2249
Timeline
Head Fitness Coach
Alloy Personal Training Center
12.2023 - Current
Store Manager
Therabody
12.2022 - Current
Fitness Consultant
Tempo
08.2022 - 08.2023
Showroom Manager
Tonal
11.2021 - 08.2022
Multi-Unit Head Fitness Trainer
Planet Fitness
02.2020 - 09.2021
Fitness Supervisor
Lakeside Rehab, Fitness, And Wellness Center
04.2019 - 02.2020
B.S. - Exercise Science
Lionel University
A.S. - Exercise Science
International Sports Science Association
- Certified Fitness Trainer - International Sports Science Association
- Certified Group Fitness Instructor - International Sports Science Association
- Certified Strength & Conditioning Specialist - International Sports Science Association
- Certified Nutrition Coach - Precision Nutrition
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