Sean Lockhart
Tampa
Summary
Strategic eCommerce Leader and Digital Transformation Architect with over 10 years of experience in multi-channel growth. Developed digital roadmaps and O+O strategies that connect technical UX innovation with enterprise value. Skilled in leveraging data-driven personalization and live commerce to enhance market share and digital penetration in professional B2B and B2C environments.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Director of eCommerce Strategy
SalonCentric
Clearwater
09.2024 - Current
- Enterprise P&L & Growth Strategy: Orchestrating the 2026 Digital Content Roadmap to support a $280M+ revenue ambition, through strategic project prioritization and high-impact partnerships.
- Revenue Stream Diversification: Spearheading the "Education-to-Commerce" funnel, aiming to sell 95% of educational tickets via digital channels by 2027, effectively turning professional education into a primary digital conversion driver.
- Omni-channel Ecosystem Integration: Leading the strategic alignment between digital platforms and the physical sales force, ensuring a seamless "O+O" (Online + Offline) experience that increases total share of wallet.
- Digital Product & UX Innovation: Coordinating the "Site ReBrand" and "Top 20" initiatives to increase customer engagement and achieve a conversion rate of 9%.
- Strategic Alliances & Influence: Cultivating high-level partnerships across UX, Merch, Education, Creative teams to break down silos, ensuring digital strategy is integrated into the core of the SalonCentric business model.
Sr. Manager / Manager, eCommerce Operations
SalonCentric
St. Petersburg
03.2021 - 08.2024
- Organizational Architecture: Built and scaled the eCommerce Operations and Optimization department from the ground up, establishing the executional framework for a multi-million dollar digital business.
- P&L & Budget Optimization: Orchestrated SEM and performance marketing budget strategies, delivering a +30% YOY increase in traffic while maintaining high ROI through rigorous testing and capital allocation.
- Growth Strategy: Developed and executed SEO and personalization strategies that drove a 20% increase in customer engagement, directly contributing to $22M in revenue.
- Enterprise Digital Product Leadership: Led the end-to-end implementation of a new CMS and a full site redesign, focusing on reducing "time-to-market" for content and enhancing the B2B customer experience.
- Customer Loyalty: Directed the digital strategy for a robust loyalty program, leading to over 750k registrations in year one.
PRODUCT OWNER & DIGITAL OPERATIONS
Home Shopping Network (HSN)
St.Petersburg
01.2016 - 10.2019
- Digital Product Roadmap: Collaborated with executive stakeholders to define and prioritize product features for a high-traffic retail platform, transitioning legacy marketing platforms into a modern Agile environment.
- Live Commerce Execution: Managed the technical deployment and QA for cross-platform digital initiatives, including mobile, video, and programmatic display, supporting high-stakes "special event" retail windows.
- Cross-Functional Delivery: Led remote IT and creative teams to publish and tag digital assets, maintaining rigorous quality standards during rapid-fire promotional cycles.
UX PROJECT MANAGER
Ashley Furniture Industries
Ybor City
03.2019 - 10.2019
- Operational Scaling: Managed the workflow of 130+ simultaneous digital projects during a period of 250% YOY growth, ensuring platform stability and UX excellence during peak demand.
- Product Governance: Co-developed the eCommerce-wide project priority list, aligning technical resources with senior leadership’s commercial objectives.
- Design Systems: Facilitated the architecture of two full-site redesigns and the creation of a unified design system to ensure brand consistency and development efficiency.
Education
BACHELOR OF SCIENCE -
University of South Florida
Tampa, FLASSOCIATE OF ARTS - BUSINESS
Santa Fe College
Gainesville, FLSkills
- Strategy: Strategic P&L Management OO Ecosystem Integration Market Share Growth
- Digital: Product Roadmap Governance Live Commerce Personalization Strategy
- Leadership: Business Unit Development Change Management Agile Enterprise Governance
- Technical: CMS UX Design Systems Performance Marketing
Certification
Scrum Master Alliance, Scrum Master Certification
Timeline
Director of eCommerce Strategy
SalonCentric
09.2024 - Current
Sr. Manager / Manager, eCommerce Operations
SalonCentric
03.2021 - 08.2024
UX PROJECT MANAGER
Ashley Furniture Industries
03.2019 - 10.2019
PRODUCT OWNER & DIGITAL OPERATIONS
Home Shopping Network (HSN)
01.2016 - 10.2019
BACHELOR OF SCIENCE -
University of South Florida
ASSOCIATE OF ARTS - BUSINESS
Santa Fe College