Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
ProjectManager

Sean Gaffney

Hollywood,FL

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

31
31
years of professional experience
1
1
Certification

Work History

Executive Account Manager

American Creative Inc
05.2013 - 06.2023
  • Managed over $600,000 annual sales and recurring revenue
  • Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices.
  • Collaborated with teams for higher conversions and engagement
  • Effectively managed SEO/PPC accounts with my team and optimizing content with strong calls to action.
  • Review budgets and monthly reports with clients
  • Call perspective clients to sell our services and schedule meetings for online consultation presentations
  • Attended trade shows locally to meet with potential clients, set up appointments and see our clients atshows (client retention)
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Managed accounts to retain existing relationships and grow share of business.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.

General Manager

Natural Art Landscape Design & Construction
04.2005 - 12.2007
  • For a prestigious landscape installation company, working closely with renowned landscape architects in Fort Lauderdale
  • Managed a team of 20-40 employees at a 3-acre location equipped with a field and container nursery
  • Coordinated with multiple drivers and crews to ensure the seamless delivery of materials to and from job locations
  • Operated heavy equipment on job sites to facilitate the movement of materials, including trees,sod,mulch, and more
  • Supervised and oversaw the installation process on multiple locations daily, ensuring the highest level of curb appeal and client satisfaction.

Operations Manager

Continental Group/Luke's Landscaping
12.1998 - 05.2001
  • For a large-scale landscape and property management company,specializing in private HOAs
  • Collaborated with multiple supervisors and foremen to maintain the highest level of curb appeal forresidential properties within the HOA
  • Conducted visual inspections of all properties, identifying issues such as insect infestations, irrigationproblems, and fertility issues
  • Scheduled and supervised tree trimming crews to ensure timely and high-quality services
  • Managed payroll processes for a workforce of 75 employees, overseeing accurate and on-timepayments.

Operations Manager

Botanical Gardens Of Nevis
11.1997 - 08.1998
  • Supervised a team of 20-25 staff members responsible for the completionand maintenance of the Botanical Gardens of Nevis
  • Orchestrated special events, including weddings, fundraisers, and educational tours, collaboratingclosely with staff to ensure successful and memorable experiences
  • Managed a 5-acre nursery, overseeing disease control, plant fertility, and production to maintain thehealth and vitality of the garden's plant collections.

Assistant Turf Manager

Joe Robbie Stadium
11.1992 - 08.1994
  • Oversaw daily turf operations and maintenance for the Florida Marlins and Miami Dolphins, consistentlyupholding the highest standards of field quality
  • Implemented professional cultural practices, Integrated Pest Management (IPM), and diseasemanagement strategies to preserve the integrity of the playing surface
  • Collaborated closely with team personnel to maintain the stadium's exceptional curb appeal, settingindustry benchmarks
  • Responsibilities Included:
  • During MLB season, I performed daily tasks such as mowing, clay maintenance, pitchers' mound upkeep,and setting up and breaking down for batting practice
  • Prepared the field for live game time, monitored weather conditions during games, and conducted post-game field breakdown
  • Coordinated complex stadium conversions from MLB to NFL or concert events, ensuring seamlesstransitions between different field configurations.

Education

No Degree - Turf Management

IFAS University of Florida
Davie, FL
01.1993

Associates - Landscape Design & Technology

Broward Community College
Davie, FL
1992

Skills

  • Team leadership and Management
  • Client Onboarding
  • Account Acquisition & Retention
  • Business Development
  • SEO/PPC Management
  • Creative Website Design
  • Content Strategy
  • Cross-Functional Collaboration
  • Results-Driven Approach
  • Customer Service Excellence

Accomplishments

  • I'm also a firm believer in continual education to stay ahead of the digital curve
  • Google Analytics Certification https://skillshop.credential.net/d131ea19-a2ab-4966-97a3-d207e49f249f
  • Foundations of AI-Powered Search Ads for Strategists https://skillshop.credential.net/06407838-c0bb-47eb-b6e2-3165ecd5ea94
  • AI-Powered Performance Ads Certification https://skillshop.credential.net/53f3a015-12fd-4e34-3e9de747cf4f
  • Sincerely
  • Sean H
  • Gaffney

Certification

AI-Powered Performance Ads Certification

Google Analytics Certification

Digital Marketing Certification Hubspot Academy

Content Marketing Certification Hubspot Academy

Timeline

Executive Account Manager

American Creative Inc
05.2013 - 06.2023

General Manager

Natural Art Landscape Design & Construction
04.2005 - 12.2007

Operations Manager

Continental Group/Luke's Landscaping
12.1998 - 05.2001

Operations Manager

Botanical Gardens Of Nevis
11.1997 - 08.1998

Assistant Turf Manager

Joe Robbie Stadium
11.1992 - 08.1994

No Degree - Turf Management

IFAS University of Florida

Associates - Landscape Design & Technology

Broward Community College
Sean Gaffney