Sebastian Franco
Irving,TX
Summary
Data-driven marketing and revenue strategist with a proven record of increasing reach, conversion rates, and profitability through smart, system-based marketing strategies. Experienced in hospitality, sales, and professional services, with a strong focus on analyzing performance data, optimizing the customer journey, and driving measurable growth. Skilled in CRM management, marketing analytics, and cross-functional collaboration to align strategy with clear business outcomes.
Overview
3
3
years of professional experience
Work History
Sales Representative
Benchcraftcompany
Arlington, TX
09.2025 - Current
- Developed and maintained strong customer relationships to drive sales growth.
- Executed product demonstrations to educate clients on features and benefits.
- Analyzed market trends to identify new business opportunities and target markets.
Marketing & Revenue Strategist - Short-Term Rentals
Self-Employed
Texas
06.2023 - 09.2025
- Developed and executed marketing strategies that increased property visibility, occupancy, and revenue across multiple short-term rentals.
Analyzed conversion data and guest behavior to identify bottlenecks and implement data-driven improvements to the customer journey.
Optimized pricing, branding, and CRM systems to drive consistent growth and strengthen long-term client profitability.
Marketing & Admin Support
Family Law Office
Remote, TX
01.2023 - 08.2024
- Helped deploy direct mail campaigns and outreach initiatives to grow local customer base
- Managed the law office’s Google Business Profile and improved local SEO visibility
- Supported drafting and formatting of marketing materials including brochures and client guides
Education
General Studies, Rodeo Team
Wharton County Junior College
Wharton, TX01.2019
undefined
Stephen F. Austin High School
Sugar Land, TX01.2018
Skills
- Digital Marketing Strategy
- CRM and Pipeline Managament
- Content Creation and Copywriting
- Social Media Management
- Data Analysis & KPI Tracking
- Lead Generation and Funnel Building
- Brand Positioning and Messaging
- Marketing Automation
- Customer Journey Mapping
Tools & Platforms
- Hospitable (CRM & Automation)
- Google Business Profile
- AI Tools (e.g., ChatGPT for operations/content)
- Social Media Platforms
Timeline
Sales Representative
Benchcraftcompany
09.2025 - Current
Marketing & Revenue Strategist - Short-Term Rentals
Self-Employed
06.2023 - 09.2025
Marketing & Admin Support
Family Law Office
01.2023 - 08.2024
General Studies, Rodeo Team
Wharton County Junior College
undefined
Stephen F. Austin High School