Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Seng Weiland

Muskego,WI

Summary

A driven, experienced and tenacious professional interested in pursuing a career in product development and management within the United Health Group. Committed to leveraging the consumer experience and Medicare industry knowledge to attain product excellence, while exceeding company goals.

Overview

14
14
years of professional experience
1
1
Certification

Work History

DTC Sales Agent Rotation, Ass. Project Manager

United Healthcare
Green Bay, WI
03.2023 - Current

Associate Project Manager - Digital Acquisition (Current)

  • Assisted in managing blue chip projects for UHC's M&R digital acquisition assets; projects included GenAI consumer and TeleSales tools as well as the Part D program changes (M3P + IRA)

Associate Product Manager - Digital Acquisition (2023)

  • Co-created consumer immersion initiatives for the product team's development; initiatives included consumer persona development, consumer digital journey consultation and a formalized call listening program

DTC Sales

United Healthcare
Green Bay , WI
07.2021 - 03.2023

DTC Sales - Group (2021-2023)

  • Performed inside sales services to enroll Medicare consumers into a group sponsored, custom NPPO; as well as individual consumers into a Medicare Advantage, Medicare Supplement, Dual / Chronic Special Needs or a stand-alone Prescription Drug Plan.
  • Sold in three Annual Enrollment Periods total

Account Manager - B2B Business Development

Nemera (formerly Insight Product Development, LLC)
Chicago, IL
07.2014 - 02.2019
  • Prospected design and development consulting services for new accounts in the medical device and pharmcuetical industries

Account Manager - B2B Business Development

Delve (formerly Design Concepts, LLC)
Madison, WI
09.2010 - 01.2014
  • Prospected and managed existing accounts for design and development consulting services in the consumer and medical device industries

Education

Master of Arts - Organizational Leadership

DePaul University
Chicago, IL
05-2005

Bachelor of Arts - Advertising & Public Relations

University of Wisconsin - Madison
Madison, WI
05-1998

Skills

  • Medicare Industry Expertise
  • Consumer Experience and Journey
  • New Product Development, Digital emphasis
  • Strategy Development and Roadmapping
  • Brand Awareness
  • Business Acumen
  • Critical Thinking
  • Design Thinking
  • Red Teaming

Certification

  • Licensed to sell Medicare products in all 50 states
  • AEP certified for the last four years

Accomplishments

  • Multiple UHG Bravo! award winner

Timeline

DTC Sales Agent Rotation, Ass. Project Manager

United Healthcare
03.2023 - Current

DTC Sales

United Healthcare
07.2021 - 03.2023

Account Manager - B2B Business Development

Nemera (formerly Insight Product Development, LLC)
07.2014 - 02.2019

Account Manager - B2B Business Development

Delve (formerly Design Concepts, LLC)
09.2010 - 01.2014

Master of Arts - Organizational Leadership

DePaul University

Bachelor of Arts - Advertising & Public Relations

University of Wisconsin - Madison
Seng Weiland