Sereen Hawari

I’m a strategic operator and business development leader with years of experience selling platform-as-a-service, API-integrated, and cloud-based products, consistently exceeding revenue targets. I was recruited to GoodLeap over a decade younger than anyone else in my role — not because I fit the mold necessarily, but because I had already launched, scaled, and optimized a real business in the space. At GoodLeap, I lead a $120M+ book of business, driving adoption of our embedded financing platform by working directly with startup contractors and C-level teams. I’ve helped scale operations through API workflows, coached teams through technical onboarding, and collaborated with product and engineering to influence platform development based on frontline feedback. I’ve worked closely with fast-growing startups and built systems from scratch — launching a remote-first solar company, building an AI-powered proposal tool, and leading both sales and call center teams. Alongside my work at GoodLeap, I continue to run a licensed home improvement company, staying close to field execution. I’m highly customer-centric, deeply curious about emerging technologies (especially AI), and energized by challenges that require fast learning and thoughtful strategy bring both immediate value and long-term vision — thriving in roles where I can shape how a product evolves, scales, and creates meaningful solutions for the people it serves.