Sergio Escalona
Houston,TX
Summary
Beauty Founder ( 12 years) with over 30 years of comprehensive experience in the beauty industry. Constantly generate funding for brand development and positioning of the products into local business, provide sales support to accounts, develop sales strategies, and build relationships with associates and customers through product knowledge communication. Handling leadership functions globally and committed to achieving short- and long-term business objectives in complex and evolving environments.
Overview
16
16
years of professional experience
Work History
Founder
Artonit Cosmetics
Houston, TX
03.2012 - Current
- Overseeing product development with manufacturers to ensure product quality and distribution requirements.
- Packaging design- according to the brand aesthetics, conceptualizing customer engagement through visual innovation.
- Execution of product and packaging development with manufacturers around the globe.
- Export and import trade experience, implementing international AQL verification to avoid substantial packaging manufacturing defaults and damage, sending for post-production inspection to ensure requirements and quality.
- Increase revenue and brand awareness through trade shows and pop-up shops.
- Event organizer for new product lunch, increasing excitement among venues and generating substantial results quickly.
- Training on product knowledge and makeup application techniques to business associates, creating excitement at the business, and engaging with customers by approaching them and introducing the line, generating and exceeding sales expectations.
- Social Media, content creation - Editorial Makeup and Photography for brand marketing purposes.
- Research upcoming beauty trends and regulations to keep updated with industry standards.
Makeup Artist
Ceron Hair Studio
Houston, TX
10.2010 - 01.2012
- Drove retail sales by selling beauty products and makeup services and giving clients personalized recommendations.
- Researched makeup trends to learn about new products and techniques.
- Offered complimentary makeup consultations to individuals to promote key
product lines. - Sold products and services to maintain daily sales goals.
- Ordered supplies when necessary to replenish stock levels of cosmetics and skincare items.
Product Specialist
Neiman Marcus
Houston, TX
02.2008 - 09.2010
- Exceeding seasonal sales goals by up to 64%
- Gained primed location for surpassing and exceeding sales goals
- Learned about the product's benefits and specifications and accurately explained and demonstrated them to customers and the work team.
- Demonstrated and explained products, methods, or services to induce prospective clients and sales associates
- Expanded knowledge of Le Metier de Beaute product line.
- Collected customers' data for follow-up purposes.
- Demonstrated Le Metier de Beaute functionality to customers.
- Maintained inventory by checking availability regularly.
Education
Associate of Arts - Visual Arts
Universidad Del Sagrado Corazon
Puerto Rico05-1993
Skills
- Business Development
- Entrepreneurial and Innovative
- Team Engagement
- Process Improvements
- Client Engagement
- Team Leadership
- Start-Up Operations
- Talent Acquisition
- Project Management
Accomplishments
- Musical Group 1993 - Agueybana de Oro
- Concert at The Madison Square Gardens 1984
- Neiman Marcus Certificate of Achievement- exceeding goals
Languages
English
Professional
Spanish
Full Professional
Affiliations
- Painting
- Drawing
- Content Creation
References
References available upon request.
Timeline
Founder
Artonit Cosmetics
03.2012 - Current
Makeup Artist
Ceron Hair Studio
10.2010 - 01.2012
Product Specialist
Neiman Marcus
02.2008 - 09.2010
Associate of Arts - Visual Arts
Universidad Del Sagrado Corazon
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