Serina Hernandez
Visalia,CA
Summary
Retail management professional with a background in customer service, sales, and store operations across supervisory and assistant manager roles. Brings hands-on experience in payroll, scheduling, cash handling, merchandising, inventory control, team training, and vendor receiving, with a steady focus on store standards, customer satisfaction, and daily business execution.
Overview
1
1
Certification
19
19
years of professional experience
Work History
Shift Supervisor
CVS Health
Visalia, CA
03.2025 - Current
- Managed daily operations as shift supervisor, fulfilled tasks to enhance store efficiency.
- Checked cash counts to ensure accurate end-of-day deposit. Received vendor shipments, updated signage, monitored inventory, and assigned tasks to associates for efficient store operations.
- Executed planogram setups, managed product damages, and processed incoming inventory each Monday.
Assistant Manager
Tilly's World of Jeans
Visalia, CA
02.2023 - 05.2024
- As an assistant manager, I oversaw daily operations, addressed customer needs, and assigned tasks to team members. Managed payroll and communicated weekly updates to district via email. Ensuring customers' needs are being met with excellent customer service to drive and meet goals.. Help replenish sales floor with new merchandise that is daily received. for customer and store appeal. Organize and maintain a clean store. Encouraged staff to achieve their targets. and motivate team to drive up goals. Managed inventory processes and ensured accuracy. Coordinated recruitment of seasonal staff for summer and holiday periods. I promoted strong work ethics among employees and encouraged them to focus on customer happiness while learning business ethics and interpersonal skills. I was also able to handle events and plan them out.
- Supervised daily sales floor operations for Tilly's denim retail store.
- Trained associates on fitting room, cash wrap, and floor service standards.
- Scheduled staff to support peak traffic and store coverage.
Customer Service Representative
TJ Maxx
Visalia, CA
12.2021 - 02.2023
- Served as first point of contact for customers, ensuring positive initial interactions. Provided exceptional customer service and handled front end operations. Oversaw cash transactions for cashiers, maintaining accuracy and efficiency. Front end cleanliness, delivering and demonstrating above excellent customer service, knowing store goals and helping achieve those goals, such as credit card applications and survey store representation. Fostered a fun, safe, and friendly environment to enhance customer experience.
- Greeted shoppers and provided friendly service on TJ Maxx sales floor.
- Processed returns, exchanges, and refunds at customer service desk.
- Operated register and handled cash, cards, and gift transactions.
Merchandising Manager/ Customer Expirence Manager/ Step in Store Manager
Five Below
Visalia, CA
12.2020 - 10.2021
- Served as Merchandising Manager. Though I was hired to be a CEM ( Customer Experience Manager). Store Manager was on leave and I managed day-to-day operations and merchandising activities. I handle any opening procedures, handling daily and monthly tasks ( example: operational assessments, weekly business recaps, payroll, store scheduling, delegating a store of 15 employees). Closed store as needed, handling cash procedures and delegating recovery tasks to employees. Merchandising new sets for every month, signage, changing and rearranging shelves, picking up to 25 to 30 lbs. Rearranging any areas of the store to drive sales and appease the customer eyes. Took in many many deliveries from vendors and making connections for descriptive deliveries for upcoming changes. Created enjoyable work environment for employees and customers, contributing to increased sales.
- Oversaw Five Below's merchandising strategies merchandising plans for seasonal product sets and store transitions.
- Partnered with store teams to execute planograms and floor displays.
- Reviewed Five Below assortment changes and adjusted product placement for sales floor flow.
Assistant Manager
Dressbarn
Visalia, CA
08.2018 - 12.2019
- Supported Tilly's World of Jeans store manager with daily sales floor operations.
- Led customer service on Tilly's World of Jeans sales floor.
- Trained associates on Tilly's World of Jeans merchandising standards.
- Supervised associates and delegated tasks to foster teamwork and development. I considered that my title is an opportunity to develop myself but as well as my team members. We work as a team and ensure a successful day. Organized customer events to strengthen business relationships and enhance loyalty. Oversaw operations processes to maintain smooth business functionality. I follow the procedure to ensure a successful business. Emphasized communication to maintain alignment and collaboration within the team. Developed ability to prioritize and finish tasks promptly. to finish tasks in a timely manner. Exhibited strong interpersonal skills to create a welcoming environment for team collaboration.. I connect well with people and understand their incentives.
Assistant Manager
Styles for Less
Tulare, CA
02.2017 - 12.2017
- Oversaw daily sales floor operations at Tilly's World of Jeans, ensuring smooth associate support.
- Provided training to store associates, focusing on customer service excellence, fitting room efficiency, and product expertise.
- Oversaw inventory management, ensuring timely stock replenishment and systematic backroom organization.
- Delegated tasks to associates while managing multiple responsibilities in a small store environment. Organization was key to the store and made sure product and supplies were plentiful and easy to find. I was in charge of payroll and communication between Str. Manager and District manager was successful. Fostered a positive atmosphere that encouraged customer loyalty and satisfaction. My projects were completed in a timely manner and successfully were successfully put together. My ideas were brought to life in the store to attract our youthful admirers. I worked well and got along with my team. All ideas were heard and represented as well in the store. Marketing was also key for me to make sure customers knew of the promotions and the savings they could earn. Updated associates on policies and promotions to maintain a knowledgeable team and achieve quarterly goals. I worked to meet my goals consistently throughout my tenure.
Sales Lead Manager
Gymboree
Visalia, CA
10.2013 - 01.2017
- Led Gymboree sales floor teams through daily customer service and selling support.
- Trained associates on brand standards, product knowledge, and sales techniques.
- Managed cashier coverage, POS transactions, and register balancing procedures.
- Coordinated weekly payroll and scheduling for associates to ensure adequate staffing.
Team Leader
Target Great Land
Visalia, CA
10.2007 - 09.2013
- Led Target Great Land team members through daily sales floor operations.
- Coached team members on guest service and store process standards.
- Monitored stockroom and sales floor readiness for Target Great Land.
- Delivered customer support to improve satisfaction and loyalty. Electronic experience using the cash register, kiosks, computers, and PDAs. Led team by delegating tasks and supervising staff. Oversaw task completion to ensure deadlines were met.
Education
General Education (High school diploma) -
College of the Sequoias
Visalia, CAHigh School Diploma -
El Diamant High School
Visalia, CASkills
- Inventory Management
- Store Management Experience
- Retail management
- Merchandising
- Planograms
- Sales management strategies
- Customer service
- Upselling
- Cash Handling
- Payroll processing
- Staff scheduling
- Shift scheduling
- Task delegation
- Team Building
- Training
- Leadership
- Recruiting
- Microsoft Office proficiency
- Microsoft Excel
- Microsoft Outlook
- Word
- Windows
- Workday software
- Keyboarding efficiency
- TIME MANAGEMENT
- GOAL ORIENTED
- SCHEDULING
- Workplace professionalism
- Staff scheduling
- SCHEDULING
- Payroll
- Microsoft Office proficiency
- Goal Oriented
- Shift scheduling
- Task delegation
- Time management
- Workplace professionalism
- Keyboarding efficiency
Personal Information
- Work Permit: Authorized to work in the US for any employer
- Visa Status: Authorized to work in the US for any employer
Certification
- First Aid Certification
- CPR Certification
Timeline
Shift Supervisor
CVS Health
03.2025 - Current
Assistant Manager
Tilly's World of Jeans
02.2023 - 05.2024
Customer Service Representative
TJ Maxx
12.2021 - 02.2023
Merchandising Manager/ Customer Expirence Manager/ Step in Store Manager
Five Below
12.2020 - 10.2021
Assistant Manager
Dressbarn
08.2018 - 12.2019
Assistant Manager
Styles for Less
02.2017 - 12.2017
Sales Lead Manager
Gymboree
10.2013 - 01.2017
Team Leader
Target Great Land
10.2007 - 09.2013
General Education (High school diploma) -
College of the Sequoias
High School Diploma -
El Diamant High School