Brands have stories. I'm here to tell them. I'm a skilled creative leader adept at motivating writers, designers, artists and production partners to create work that gets noticed by the audience and compels action. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs. Possess excellent eye for detail and nuanced understanding of brand voice and messaging.
Helped build award-winning, 200+ person full service internal agency while leading global brand work for Alienware and Dell Technologies. Creatively led the positioning and rebranding of Alienware. Oversee brand standards and creative development for North America, China, India, Japan, Brazil and other regions. Develop and oversee campaigns for Alienware, XPS, Dell Gaming, Inspiron, Latitude, Precision and Dell Small Business.
Sharpened leadership skills and strengthened the brand stories of Interstate Batteries, Promised Land Dairy, Park Place, Daymark School, Floor & Décor, Dallas Wind Symphony and City of Addison.
Learned the true importance of a brand promise while working on Jason’s Deli, Cavender’s Western Outfitters, Stubb’s BBQ, Backwoods, Celis Brewery, ESPN Radio, Michael Angelo’s Frozen Entrées, Treaty Oak Distillery, Earl Campbell Sausage, Gatti’s Pizza and Texas A&M University-Kingsville.
Found how to get the most out of budgets both big and small on Chili’s, BMW, Norwegian Cruise Line, AT&T, U.S. Air Force, American Legacy Foundation, Wal-Mart, AARP, Southwest Airlines, YellowPages.com, and World Market.
Learned the importance of relationships developing campaigns for Payless ShoeSource, Sonic Drive-ins, Blue Bunny Ice Cream, Missouri Lottery, Citgo Petroleum, Dollar Rent-A-Car, Cellular One and the Kansas Lottery.
Cut my teeth on big brands including Frito-Lay (Doritos, Tostitos, Lays) Pizza Hut, Pepsi, Diet Pepsi, Mountain Dew, Aquafina, Starbuck’s Frappuccino and Advo.
Adweek Brand Star, Communication Arts, Webby Award, Print Magazine Annual, National Addys, Omnis, Effie Award, Graphis