Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Seth Perisho

Pflugerville,TX

Summary

Brands have stories. I'm here to tell them. I'm a skilled creative leader adept at motivating writers, designers, artists and production partners to create work that gets noticed by the audience and compels action. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs. Possess excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

26
26
years of professional experience

Work History

Executive Creative Director

Dell Technologies
09.2015 - Current

Helped build award-winning, 200+ person full service internal agency while leading global brand work for Alienware and Dell Technologies. Creatively led the positioning and rebranding of Alienware. Oversee brand standards and creative development for North America, China, India, Japan, Brazil and other regions. Develop and oversee campaigns for Alienware, XPS, Dell Gaming, Inspiron, Latitude, Precision and Dell Small Business.

Creative Director

Launch Agency
02.2015 - 09.2015

Sharpened leadership skills and strengthened the brand stories of Interstate Batteries, Promised Land Dairy, Park Place, Daymark School, Floor & Décor, Dallas Wind Symphony and City of Addison.

Creative Director

Ampersand Agency
01.2007 - 12.2014

Learned the true importance of a brand promise while working on Jason’s Deli, Cavender’s Western Outfitters, Stubb’s BBQ, Backwoods, Celis Brewery, ESPN Radio, Michael Angelo’s Frozen Entrées, Treaty Oak Distillery, Earl Campbell Sausage, Gatti’s Pizza and Texas A&M University-Kingsville.

Associate Creative Director

GSD&M
04.2005 - 01.2008

Found how to get the most out of budgets both big and small on Chili’s, BMW, Norwegian Cruise Line, AT&T, U.S. Air Force, American Legacy Foundation, Wal-Mart, AARP, Southwest Airlines, YellowPages.com, and World Market.

Senior Copywriter

Barkley
10.1999 - 04.2005

Learned the importance of relationships developing campaigns for Payless ShoeSource, Sonic Drive-ins, Blue Bunny Ice Cream, Missouri Lottery, Citgo Petroleum, Dollar Rent-A-Car, Cellular One and the Kansas Lottery.

Copywriter

Tracy-Locke
05.1998 - 10.1999

Cut my teeth on big brands including Frito-Lay (Doritos, Tostitos, Lays) Pizza Hut, Pepsi, Diet Pepsi, Mountain Dew, Aquafina, Starbuck’s Frappuccino and Advo.

Education

Bachelor of Science - Advertising/Journalism

University of North Texas
Denton, TX
05.1998

Skills

  • Creative Direction
  • Team Leadership
  • Strategy
  • Messaging
  • Digital Advertising
  • Broadcast Advertising
  • AI Prompt Engineering
  • Campaign Development

Accomplishments

    Adweek Brand Star, Communication Arts, Webby Award, Print Magazine Annual, National Addys, Omnis, Effie Award, Graphis

Timeline

Executive Creative Director

Dell Technologies
09.2015 - Current

Creative Director

Launch Agency
02.2015 - 09.2015

Creative Director

Ampersand Agency
01.2007 - 12.2014

Associate Creative Director

GSD&M
04.2005 - 01.2008

Senior Copywriter

Barkley
10.1999 - 04.2005

Copywriter

Tracy-Locke
05.1998 - 10.1999

Bachelor of Science - Advertising/Journalism

University of North Texas
Seth Perisho