SHAHUL USMAN
Suffolk,VA
Summary
Dynamic General Sales Manager with over 25 years of experience in automotive sales, leadership, and dealership management. Consistently excels in sales performance and client relations. Proven expertise in utilizing various CRM software, including E-Leads, Vin Solutions, and Vauto, along with finance tools like Dealertrack to drive growth and enhance customer retention in both retail and leasing. Recognized as a professional sales leader with a strong track record of increasing revenue and expanding market share through strategic initiatives and exceptional team development. Committed to fostering lasting relationships with clients while delivering outstanding results in a competitive industry.
Overview
16
16
years of professional experience
1
1
Certification
Work History
General Sales Manager
Mercedes Benz Hampton
Hampton,VA
06.2025 - Current
- Led sales team to achieve revenue targets and enhance customer satisfaction.
- Developed and implemented strategic sales initiatives to drive market share growth.
- Analyzed market trends to identify opportunities for product positioning and pricing strategies.
- Mentored junior sales staff, fostering professional development and improving performance metrics.
- Conducted regular training sessions on product knowledge and sales techniques for staff improvement.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
PRE OWNED MANAGER
Mercedes Benz Richmond
Richmond, Virginia
06.2024 - 01.2025
- Managed pre-owned inventory, boosting sales volume and enhancing customer satisfaction.
- Streamlined operations, achieving measurable growth in sales efficiency and profitability.
- Implemented strategic pricing, leading to notable improvements in revenue and market share.
- Fostered team collaboration, driving significant advancements in customer service quality.
- Analyzed market trends, resulting in informed decision-making and increased competitive edge.
- Led pre-owned vehicle operations, optimised inventory management and implemented strategic pricing models to drive sustainable market growth.
- Developed data-driven sales strategies, streamlined certification processes, and enhanced customer satisfaction through detailed market analysis.
GENERAL SALES MANAGER
Mercedes-Benz EuroMotorcars/ New Country
Germantown, MD
03.2017 - 12.2024
- Lead sales and finance teams to consistently meet ambitious sales targets.
- Enhance customer retention through strategic use of CRM and sales tools.
- Foster strong dealer and vendor relationships, boosting collaboration.
- Conduct impactful staff training, improving sales and product knowledge.
- Curate diverse inventory to meet wide-ranging customer preferences.
GENERAL MANAGER
DARCARS
Fairfax, VA
01.2024 - 05.2024
- Led team to optimize operations, achieving measurable efficiency gains and enhanced customer satisfaction.
- Implemented strategic initiatives, resulting in significant revenue growth and improved market presence.
- Streamlined processes, reducing costs and increasing productivity through effective resource management.
NEW CAR SALES CONSULTANT
Mercedes-Benz EuroMotorcars/New Country
Germantown, MD
04.2015 - 03.2017
- Successfully closed deals by identifying needs and recommending vehicles as well as types of ownership while maximizing dealership profits.
- Recommended additional products or services based on individual customer needs to aid in finance and service goals.
- Maintained a high level of product knowledge to confidently answer customer questions and gain rapport.
- Provided excellent communication throughout the entire sales process.
SALES MANAGER/GSM
Volvo Lincoln Audi Ourisman Automotive
Frederick, MD
01.2014 - 04.2015
- Managed sales teams in multiple showrooms across brands.
- Provided coaching and feedback to staff on an ongoing basis in order to improve job performance.
- Interfaced directly with customers when necessary in order to close deals.
- Analyzed sales data to identify trends and make recommendations and adjustments to increase sales proficiency.
- Implemented customer loyalty tools to increase customer retention and gain referrals.
- Managed inventory via allocations and updated specs, trades and acquisitions.
- Resolved customer complaints regarding sales and service.
NEW CAR SALES CONSULTANT
Mercedes-Benz EuroMotorcars New Country
Germantown, MD
02.2012 - 12.2013
- Provided exceptional customer service with honest recommendations, information, and demonstrations.
- Managed paperwork for financing, registration, and delivery of vehicles as well as get accurate info for payments and security.
- Recommended additional products or services based on individual customer needs such as warranties.
- Ensured customer surveys are completed with high marks.
INTERNET SALES MANAGER
Porsche Audi Sonic Automotive
Rockville, MD
06.2011 - 02.2012
- Developed e-commerce strategies to increase appointments and online visibility.
- Maintained expert level knowledge of current best practices in internet sales and marketing tactics.
- Analyzed customer data to identify trends and opportunities for growth.
- Trained staff members on managing internet leads and online correspondence.
AUTOMOTIVE FINANCE MANAGER
Sonic Automotive
Rockville, MD
01.2010 - 02.2011
- Called in finance deals and negotiated financing terms with customers in order to maximize profits while providing attractive lease/loan options.
- Maintained relationships with banks, lenders and other third parties involved in automotive finance transactions.
- Achieved aftermarket sales goals for warranty, finance reserve, and time goals.
- Educated customers and staff on benefits of lease, loan/lease terms, security deposits/one pays and aftermarket protection options.
Education
Associate of Science - Business Administration
Montgomery College
Rockville, MD05-2002
Skills
- Business Development, Sales Process, Market Research, CDK/E Leads/Vin Solutions/Vauto (Experienced), Market Intelligence, Sales Territory, Inventory Management, Customer Relations, Team Leadership, Finance Management, Marketing Strategy
- Leadership and team building
- Employee motivation
- Team development
Accomplishments
- Created a training program for all sales team members from internet sales, through floor sales, to finance and management and leadership development.
- Managed the Mercedes store to win the "BEST of the BEST" awards with Mercedes
Certification
- CSP - Certified Sales and Finance trainings with J M and A
- Multiple sales certifications
- Sales Concierge trainings
- EV and PHEV car sales trainings
- AMG and Porsche high performance trainings
- SCCA High Performance driving trainings and coaching
LANGUAGES
English (Native).
Timeline
General Sales Manager
Mercedes Benz Hampton
06.2025 - Current
PRE OWNED MANAGER
Mercedes Benz Richmond
06.2024 - 01.2025
GENERAL MANAGER
DARCARS
01.2024 - 05.2024
GENERAL SALES MANAGER
Mercedes-Benz EuroMotorcars/ New Country
03.2017 - 12.2024
NEW CAR SALES CONSULTANT
Mercedes-Benz EuroMotorcars/New Country
04.2015 - 03.2017
SALES MANAGER/GSM
Volvo Lincoln Audi Ourisman Automotive
01.2014 - 04.2015
NEW CAR SALES CONSULTANT
Mercedes-Benz EuroMotorcars New Country
02.2012 - 12.2013
INTERNET SALES MANAGER
Porsche Audi Sonic Automotive
06.2011 - 02.2012
AUTOMOTIVE FINANCE MANAGER
Sonic Automotive
01.2010 - 02.2011
Associate of Science - Business Administration
Montgomery College