SHAMOYA WALCOTT, MBA, CSPO
Atlanta,GA
Summary
Strategic and innovative professional with 7+ years of experience driving cross-functional digital initiatives, process improvements, and risk mitigation strategies that support organizational goals, optimize resource allocation, and enhance customer outcomes across marketing, consulting, and media industries.
Overview
6
6
years of professional experience
4
4
Certifications
Work History
Sales Enablement Manager
Pinterst @Accenture
04.2025 - Current
- Designed & executed company-wide sales enablement programs, boosting sales productivity by 25% and improving pipeline conversion rates by 15% across SMB through enterprise teams.
- Developed onboarding curriculum for new hires, reducing ramp-up time from 90 to 60 days and improving first-quarter quota attainment by 20%.
- Partnered with marketing, product, & operations to implement CRM integrations (Salesforce, HubSpot) and AI-driven analytics, enabling 30% improvement in reporting accuracy.
Digital Marketing Consultant @ Pinterest | Partner Analyst
Pinterest @Accenture
05.2023 - Current
- Reviewed business insights as Campaign Success Manager, leading cross-functional team to increase revenue by $183,600 monthly and exceed KPIs using AI tools and integrations
- Led outbound sales and onboarding of social media ad campaigns for 5K+ US SMB|Mid Market clients at Pinterest, contributing to 97% client retention and generating $1.6M in annual repeat business with Enterprise clientele
- Developed innovative GTM strategies and optimization solutions, establishing strong client relationships while mentoring new hires in leadership development
Account Executive, Partner Manager @ Accenture
Accenture
05.2023 - Current
- Lead the creation and execution of program management frameworks for partner-facing initiatives, ensuring alignment with business objectives and achieving key performance indicators (KPIs)
- Established strategies for continuous growth by delivering product roadmap & backlog, while assessing new client targets, creating brand demand, increasing online presence, led generation, and driving 20% ROI
- Monitored online marketing trends, analyzing statistics, developing strategies for digital marketing campaigns, and inspecting campaign performance with a 45% increase in efficiency & 20% reduction of waste management
Client Sales Planner, Broadcasting- Cox Reps
Cox Media Group
07.2021 - 05.2023
- Negotiated makegood offers and processed program schedules in collaboration with stations and media buyers.
- Streamlined workflow processes, improving order management and clarifying ambiguities to achieve favorable
solutions with 40% increase in revenue
Digital Content Manager
Tru3 BlendZ by Mari
04.2020 - 05.2023
- Developed and managed the company website and other social media platforms (Snapchat, Instagram, etc.) to bring in 30% surge in revenue and traffic to the company with paid media campaigns across multiple channels
- Monitored social networks and crafted social media marketing strategy aligned with brand goals
- Developed adaptive communication plan to drive sales and services using analytics insights
Communications & Marketing Graduate Assistant
New Student Programs - University of West Georgia
12.2019 - 12.2020
- Created and launched social media presence and customer-facing mobile app, planning content campaigns across platforms (Facebook, Instagram, Zoom), achieving 20% increase in user engagement
- Designed graphic communications for print and digital marketing using design software (Microsoft Office Suite, Canva, Adobe) to support enrollment through comprehensive communication plan
- Developed communication efforts, including quarterly newsletter and website campaigns for over 13,000 households, and coordinated internal communication with campus partners using data-driven market research
Education
Master of Business Administration, MBA - Digital Marketing & Online Media
UNIVERSITY OF WEST GEORGIA
Carrollton, GABachelor of Business Administration - Management, Marketing
UNIVERSITY OF WEST GEORGIA
Carrollton, GASkills
- Project Management & Planning
- Product & Content Management
- Exceptional Time Management
- Effective Interpersonal Communication
- Critical Thinking & Project Scope
- Digital Marketing & Demand Generation
- Salesforce Tableau Mailchimp
- HubSpot CRM CRM
- A/B Testing SEO
- Figma Jira Marketo
- Microsoft Office Adobe Zendesk
- Product Backlog Management
- Business Development & Presentation
- Data Analysis & Reporting Tools
- Agile Methodologies
- Customer Success Leadership Development
- Generative AI Analytics
- AI Tools- (Gemini, Helix, Glean, Building AI Agents, etc)
- Experience with SaaS
- Google Ads & Analytics
- Product lifecycle management
- Data interpretation
Certification
• Reinvention with Agentic AI certification, Issued by Accenture in Collab with Stanford University
Work Preference
Salary Range
$75000/yr - $200000/yrTimeline
Sales Enablement Manager
Pinterst @Accenture
04.2025 - Current
Digital Marketing Consultant @ Pinterest | Partner Analyst
Pinterest @Accenture
05.2023 - Current
Account Executive, Partner Manager @ Accenture
Accenture
05.2023 - Current
Client Sales Planner, Broadcasting- Cox Reps
Cox Media Group
07.2021 - 05.2023
Digital Content Manager
Tru3 BlendZ by Mari
04.2020 - 05.2023
Communications & Marketing Graduate Assistant
New Student Programs - University of West Georgia
12.2019 - 12.2020
Master of Business Administration, MBA - Digital Marketing & Online Media
UNIVERSITY OF WEST GEORGIA
Bachelor of Business Administration - Management, Marketing
UNIVERSITY OF WEST GEORGIA