Shane Edwards
The Brinkerhoff
Castle Pines,CO
20
years of professional experience
I’m a Certified Sommelier and fine dining professional that delights in going the extra mile for my guests. From working at The French Laundry during its successful pursuit of the Michelin 3-star designation to achieving Wine Spectator’s Best of Award of Excellence at Mastro’s Steakhouse, I’ve found that success is derived from cohesive teams and attention to detail paired with a sincere smile. Thoughtfully elevating my guests experience has allowed me create guests for life.
Work History
Server / Sommelier
9 Months- Launched new concept that was projected to do $12m+
- Responsible for guest experience in four table section from start to finish without food runners or server assistants
- Responsible for checking servers out at the end of their shift
Server, Sommelier, Trainer
1 Year 6 Months- Deliver impeccable personalized Guest dining experience
- Generated top revenue through exceptional service and upselling techniques
- Private Dining Captain
- Utilized Toast and Aloha POS
Partner
1 Year 2 Months- Establish partnerships with licensed manufacturers to facilitate expansion of our portfolio of brands
- Create bespoke marketing campaigns for clients including: Programmatic, OOH, Event Activation, Social Media, and Influencer marketing
- Launched BloomCon wellness event series; first activation Super Bowl weekend in Las Vegas
Director of Sales and Business Development
9 Months- Closed $1.3m in signed programmatic and paid search campaigns contracts for FY'23
- Partnered with executive leadership on go-to-market strategy for paid search and retail media campaigns
Senior Client Partner
4 Years 9 Months- Increased book-of-business from $10m to $15m
- Structured deals to capture $200,000 in programmatic sales upon launch of new product
- Collaborate with finance and legal on contracts ranging from 30 days to 1 year
- Mentor new hires across the organization
- Participated in initial public offering process.
- Account Executive (Oct. 2019 – Apr. 2021)
- Account Manager (Jan. 2018–Oct. 2019)
Server and Sommelier
5 Years 11 Months- Delivered impeccable guest dining experience in $18.5m fine dining steakhouse, enhancing guest satisfaction and loyalty
- Consistently in top 5% of revenue generating sommeliers and Servers, selling between $800,000 and $1m annually; Proven track record of building and retaining loyal guests
- Partnered with wine director to expand wine program, increasing diversity of regions and price points to achieve Wine Spectator ‘Best of Award of Excellence’
- Developed staff knowledge in liquor, beer, and wine sales strategy by leading wine tastings and hosting region-specific presentations
Supervisor and Server
5 Months- Managed a $2.2million restaurant Ordered and inventoried liquor and wine for the restaurant
- Maintained a labor target of 10.5% while ensuring there was no negative impact to service or sales
- Responsible for balancing and maintaining bank
Server
2 YearsServer and Trainer
2 Years 2 MonthsFood Runner and Backwaiter
1 Year 2 Months- Delivered food from the kitchen to the Guest by means of choreographed and detailed service steps
- Earned the first Michelin 3-star designation for a restaurant on the West Coast
- Partner with Captain and Sommelier to ensure tables are marked for proper food and wine course
Education
Certified Sommelier Certificate
- Flute Performance
Skills
Menu and Wine Presentation
Aloha
Toast
Micros
Pinnacle POS proficient
Suggestive Selling
Upselling
Training
coaching
and Mentoring
Building Guests for Life; Retention
Strong work ethic
Timeline
Server / Sommelier
The Brinkerhoff
2025.10 - 2026.07Read More
Server, Sommelier, Trainer
Ocean Prime
2024.03 - 2025.09Read More
Partner
Kinship Gardens
2023.07 - 2024.09Read More
Director of Sales and Business Development
Surfside
2022.10 - 2023.07Read More
Senior Client Partner
WeedMaps
2018.01 - 2022.10Read More
Server and Sommelier
Mastro’s Steakhouse
2012.02 - 2018.01Read More
Supervisor and Server
Spark Woodfire Grill
2011.03 - 2011.08Read More
Server
Fulton's Crab House Disney
2009.03 - 2011.03Read More
Server and Trainer
Oceanaire Seafood Room
2007.12 - 2010.02Read More
Food Runner and Backwaiter
The French Laundry
2006.07 - 2007.09Read More
Court of Master Sommelier’s
Certified Sommelier Certificate
Read More
San Francisco Conservatory of Music
from Flute Performance
Read More