Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Betsy Yates

Macon,GA

Summary

Sharp visionary with background working across all media, including digital, print and tactile. Driven Marketing Manager successful at producing dynamic results for a variety of different projects. Consistently selected for high-profile projects demanding attention to detail and out-of-the-box approaches.

Overview

10
10
years of professional experience

Work History

Marketing & Creative Designer

Chaos Designs, Inc.
01.2022 - Current


  • Delivered impactful creative solutions through event branding, marketing and email campaigns.
  • Determined size and arrangement of illustrative material and copy to develop graphics and layouts for product illustrations, company logos and internet websites.


Marketing Manager

Houston County Galleria- JLL, Inc.
12.2019 - 01.2022
  • Created signature events, collateral materials,, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Handled leasing of retail spaces to new tenants, as well as serviced the needs of current tenants.

Admissions Officer

Virginia College
06.2018 - 12.2019
  • Collaborated with admissions team to determine optimal processes for reviewing applications.
  • Met with prospects and guardians to answer questions, discuss academics and provide tours and developed plans for courses.
  • Participated open houses to offer details on class size, activities and student-to-staff ratios.

Marketing & Government Contracts

Southern Perfection Fabrication Co
02.2016 - 06.2018
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy, catalog design.
  • Developed and implemented Government Contract department for entire company.

Paraprofessional Educator

GDOC
07.2013 - 01.2016


  • Supported student learning objectives through personalized and small group assistance.
  • Oversaw students in classroom and common areas to monitor, enforce rules, and support lead teacher.

Education

BBA - Marketing Management And Research

Macon State College
Macon, GA
06.1993

Skills

  • Blog Posts/Website Management
  • Identity Design/Branding
  • Adobe Systems Adobe Creative Cloud
  • Public Speaking
  • Event Planning
  • Digital & Catalog Development
  • Grant Writing
  • Customer Relationship Management
  • Verbal and Written Communication
  • New Business Development
  • Operations and Logistics
  • Vendor Relations

Accomplishments

  • Supervised team of 80-90 staff members, both salaried and volunteer members- including hiring & training.
  • 2021 Georgia Magazine Innovation Award for the development of the largest Instagram wall in South.
  • 2020 Warner Robins Marketing Award Winner for the redesign of the Houston County Galleria- featured in the Fall issue of Houston County Living Magazine.
  • 2019 Rookie of the Year Award- Virginia College
  • 2010 GAAF Marketing Award for Best Carnival campaign- featured on cover of 11th Hour Magazine as well as Front Cover of Bell South telephone directory.

Timeline

Marketing & Creative Designer

Chaos Designs, Inc.
01.2022 - Current

Marketing Manager

Houston County Galleria- JLL, Inc.
12.2019 - 01.2022

Admissions Officer

Virginia College
06.2018 - 12.2019

Marketing & Government Contracts

Southern Perfection Fabrication Co
02.2016 - 06.2018

Paraprofessional Educator

GDOC
07.2013 - 01.2016

BBA - Marketing Management And Research

Macon State College

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