Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shanice Morgan

Digital Media
Fayetteville,GA

Summary

Dedicated Senior Associate with extensive experience collaborating with clients and cross-functional teams, promptly identifying needs and recommending targeting and optimizations to accomplish clients' goals. Effective communicator focused on delivering outstanding client care and driving continuous improvement and innovation.

Overview

2
2
years of professional experience
5
5
years of post-secondary education
6
6
Certifications

Work History

Senior Programmatic Associate

EssenceMediacom
08.2023 - Current
  • Developed comprehensive marketing campaigns that effectively reached target audiences and drove brand awareness across multiple channels and aligned with client objectives and industry best practices.
  • Oversaw budget planning and allocation activities, optimizing financial resources to support clients' objectives efficiently.
  • Utilized web analytics tools like Google Ads extensively in order to better understand user behavior patterns on sites/apps; made recommendations based on insights gathered accordingly.
  • Tracked key performance indicators to measure success of up to 10 campaigns at times simultaneously.
  • Collaborated with cross-functional teams to assemble reports and presentations to share insights and recommendations with clients.
  • Implemented A/B testing methodologies on campaign elements to maximize results from advertisements effectively.
  • Established and managed relationships with external data providers and research vendors.

Programmatic Associate

EssenceMediacom
02.2023 - 08.2023
  • ⁠Enhanced team productivity by streamlining communication and implementing efficient project management tools.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Maintained knowledge of and partnerships with ad platforms and vendors.
  • Completed research, compiled data, updated spreadsheets, and produced timely reports.
  • Monitored budget and adjusted advertising activities to improve KPIs.
  • Played integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.

Digital Media Associate

Catalyte
02.2022 - 02.2023
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Streamlined office processes for improved efficiency and time management through regular organization and filing.
  • Collaborated effectively with team members across departments, fostering a cohesive work environment conducive to accomplishing shared objectives.
  • Prepared written summaries of meeting discussions to ensure clear communication throughout team while promoting accountability for action items.
  • Gained valuable experience working within specific industry, applying learned concepts directly into relevant work situations.

Education

Bachelor of Arts - Fashion Merchandising

Morgan State University
Baltimore, MD
08.2014 - 05.2019

Skills

Data Entry

Certification

Google Ads Video Certification

Timeline

Google Ads Video Certification

01-2024

Senior Programmatic Associate

EssenceMediacom
08.2023 - Current

Programmatic Associate

EssenceMediacom
02.2023 - 08.2023

SuperAwesome KidAware Ceritifcation

11-2022

Excel Essential Training (Office 365/Microsoft 365)

03-2022

The Trade Desk Edge Academy Certified: Marketing Foundations

03-2022

The Trade Desk Edge Academy Certified: Trading Essentials

03-2022

Digital Media Associate

Catalyte
02.2022 - 02.2023

The Trade Desk Edge Academy Certified: Data-Driven Planning

02-2022

Bachelor of Arts - Fashion Merchandising

Morgan State University
08.2014 - 05.2019

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Shanice MorganDigital Media