SHANIYA JOHNSTON
Summary
Performance-driven sales professional with a proven track record of generating over $500K in annual revenue, and exceeding sales targets by an average of 20%. Known for strong communication skills, adaptability in fast-paced environments, and building lasting customer relationships. Highly motivated to contribute to team success and drive organizational growth, making me a valuable addition to your company.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Sales Consultant
Sysco (Freshpoint)
Tampa, FL
10.2025 - Current
- Developed and maintained relationships with 50+ client accounts, increasing customer retention and repeat business by 25%.
- Analyzed market trends and competitor activity to support sales strategies, contributing to a 15% increase in quarterly sales performance.
- Executed 30+ product presentations and tastings monthly, educating clients on offerings and driving brand awareness and revenue growth.
Sales Consultant
Southern Glazer's Wine and Spirits
Tampa, Florida
10.2024 - 10.2025
- Supporting the sale of over 20 brands and increasing territory sales by 35% by implementing targeted promotional programs, and strategic product placements across 45+ key accounts.
- Performed 30 to 40 bar scan visits per month, identifying 5 to 10 new product placement opportunities on average, contributing to a 15% growth in sales volume.
- Promoted and sold products to consistently achieve 100%+ of monthly SPP goals, resulting in a 20% increase in product sales overall.
Brand Ambassador (Diageo and Moet Hennesy)
MKTG
Orlando, FL
07.2023 - 04.2024
- Coordinated weekly event logistics and pick-up from three warehouse locations, supporting the sale of over 10 brands, and increasing regional revenue by 20%.
- Scheduled and hosted 10+ brand events per month, driving a 15% boost in brand visibility and consumer engagement.
- Interacted with over 100 consumers at tasting events, informing them about the brand, and generating $10,000 in direct sales.
Sales Associate
TEKsystems
Orlando, FL
02.2021 - 01.2022
- Assisted over 300 customers with product selection and inquiries, boosting sales by 15%.
- Collaborated with team members to meet and exceed daily sales goals, achieving 20% monthly growth, and surpassing KPIs for three consecutive months.
- Provided personalized recommendations, resulting in a 25% increase in upsell and cross-sell opportunities.
Education
Bachelor of Arts - Entertainment Management, GPA: 4.0
University of Central Florida
Orlando, FL08-2024
Skills
- Account Management – Managed and supported 45 client accounts by strengthening relationships, increasing customer retention, and driving long-term account growth
- Market Development – Skilled in identifying consumer trends, enhancing customer experiences, and building strong client relationships to support long-term brand growth
- Marketing Strategy – Implemented targeted promotional campaigns and strategic product placements that increased territory performance by 35% across 45 accounts
Certification
- W-Set level 2
- Customer Relationship Management (CRM)
- Certified Negotiation Expert (CNE)
Timeline
Sales Consultant
Sysco (Freshpoint)
10.2025 - Current
Sales Consultant
Southern Glazer's Wine and Spirits
10.2024 - 10.2025
Brand Ambassador (Diageo and Moet Hennesy)
MKTG
07.2023 - 04.2024
Sales Associate
TEKsystems
02.2021 - 01.2022
Bachelor of Arts - Entertainment Management, GPA: 4.0
University of Central Florida
SKILLS
- Sales Strategy & Business Development
- Brand Marketing & Product Promotion
- Client Relationship Management
- Market Research & Trend Analysis
- Upselling & Cross-Selling Techniques
- Customer Retention & Loyalty Building