Shannon Cates
Lenexa,KS
Summary
Successful healthcare business development, marketing and communications professional with two decades of proven accomplishments in driving growth and enhancing relationships. Articulate and motivated leader with high energy and engaging personality. Hardworking team builder with the ability to maximize personnel performance and surpass business objectives.
Overview
23
23
years of professional experience
Work History
Director of Business Development
Overland Park Regional Medical Center
11.2020 - 02.2024
- Responsible for growing programmatic market share by working with hospital executives to create and implement business development initiatives.
- Utilized internal and external data to establish referral patterns, physician alignment and market share, and develop strategies for improvement.
- Developed and fostered relationships with key physician partners and office managers to ensure continuous growth and issue resolution.
- Implemented regional outreach strategy to grow key service lines from outside primary service area.
- Created referral management strategy to minimize patient leakage outside of hospital system.
Director of Physician Relations and Development
AdventHealth
05.2013 - 11.2020
- Developed Physician Relations department and strategy to optimize business of existing physicians while engaging new partnerships.
- Directed staff in implementation of physician growth strategies and subsequent ROI.
- Created extensive physician onboarding strategy to ensure new physicians grow business as quickly as possible.
- Led nationally recognized Physician Well-Being Committee to optimize physician engagement, satisfaction and mental health.
- Assisted in recruiting new physicians throughout the hospital system.
- Collaborated with Medical Staff President on communication initiatives and outreach for medical staff of 700 physicians.
Manager of Marketing and Communications
AdventHealth
06.2001 - 05.2013
- Progressively advanced responsibilities during 13 years in department, starting as Marketing Assistant and ending as Manager of Marketing and Communications.
- Led management and creation of extensive multi-media advertising campaigns in television, print and online mediums.
- Led system-wide communication strategy for both internal and external audiences.
- Wrote and implemented effective and innovative consumer and business-to-business communications materials including advertising, direct mail, brochures, newsletters and sales materials.
- Served as primary ghostwriter for hospital CEO, leading communications efforts in publications, media interviews, speeches, appearances and crisis communications.
- Communicated with local and national media to pitch proactive press releases and respond to reactive story topics.
- Coordinated and led media interviews and press conferences.
- Served as spokesperson for both positive and negative media coverage in print and television media.
- Managed crisis communications team, serving as Public Information Officer for local and national events.
- Championed corporate social responsibility initiatives by planning community outreach events that highlighted company values and promoted brand awareness.
- Served as corporate representative and actively participated in numerous Chambers of Commerce and on Boards of Directors.
Education
Master of Arts - Healthcare Administration
Webster University
Kansas City, MO06.2006
Bachelor of Science - Journalism
University of Kansas
Lawrence, KS05.2001
Skills
- Marketing Plan Creation and Implementation
- Campaign Management
- Business Development and Sales
- Public and Media Relations
- Strategic Communications
- Executive Communications
- Crisis Communications
- Program Development
- Vendor Management
- Community Benefits and Social Responsibility
- Staff Oversight
- Relationship Building
Timeline
Director of Business Development
Overland Park Regional Medical Center
11.2020 - 02.2024
Director of Physician Relations and Development
AdventHealth
05.2013 - 11.2020
Manager of Marketing and Communications
AdventHealth
06.2001 - 05.2013
Master of Arts - Healthcare Administration
Webster University
Bachelor of Science - Journalism
University of Kansas
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