Professional admissions leader skilled in driving enrollment growth and enhancing student recruitment strategies. Known for fostering collaborative environments, delivering impactful results, and adapting to evolving institutional needs. Expertise in data analysis, strategic planning, and relationship-building, paired with results-driven approach and commitment to excellence. Proficient in managing teams, streamlining processes, and ensuring seamless admissions experience.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Director of Admissions and Marketing
Athens Health and Rehabilitation Center
03.2025 - Current
The Director of Admissions and Marketing is responsible for overseeing all admissions, referral development, census growth, and community outreach activities for the Skilled Nursing Facility (SNF). This position serves as the primary liaison between the facility, hospitals, physicians, case managers, families, and community partners to ensure timely admissions, positive customer relations, and sustained occupancy growth while maintaining compliance with federal, state, and facility policies.
Essential Duties and Responsibilities
Admissions Management
Coordinate and manage all inquiries, referrals, and admissions to the facility.
Review referral information to determine appropriateness for admission in collaboration with clinical leadership.
Verify insurance coverage, payer source, and eligibility requirements prior to admission.
Facilitate communication with hospitals, physicians, discharge planners, families, and interdisciplinary team members regarding admission status.
Ensure all admission paperwork is completed accurately and timely.
Maintain accurate records of referrals, admissions, denials, and census activity.
Participate in bed management and census planning activities.
Marketing and Business Development
Develop and implement marketing strategies to increase facility census and referral sources.
Establish and maintain professional relationships with hospitals, physician offices, home health agencies, assisted living facilities, hospices, and community organizations.
Conduct routine visits to referral sources and community partners.
Coordinate facility tours for prospective residents, families, and referral sources.
Represent the facility at community events, healthcare meetings, and networking opportunities.
Assist in the development of promotional materials and community outreach initiatives.
Census Development and Reporting
Monitor daily census, referral trends, admissions, discharges, and occupancy goals.
Prepare reports related to admissions, marketing activities, referral conversion rates, and census performance.
Collaborate with facility leadership to develop action plans for census growth and retention.
Customer Service
Provide exceptional customer service to residents, families, referral sources, and community partners.
Address questions and concerns regarding the admission process and facility services.
Promote a positive image of the facility and organization.
Compliance and Quality
Ensure admissions practices comply with federal, state, and facility regulations.
Maintain confidentiality of resident information in accordance with HIPAA requirements.
Participate in quality assurance and performance improvement (QAPI) activities related to admissions and customer satisfaction.
Assist with survey preparation and regulatory compliance efforts as requested.
Additional Responsibilities
Participate in administrative meetings and interdisciplinary team meetings.
Assist with special projects, audits, community initiatives, and other duties as assigned by the Nursing Home Administrator.
Support facility emergency preparedness and operational needs as necessary.
Director of Admissions and Marketing
Elderwood at Waverly
11.2023 - 03.2025
The Director of Admissions is responsible for coordinating with the company’s external sales team and managing admissions into the facility to ensure budget and census goals are met.
Administrative functions, such as participating in census and admission meetings, attending morning report, submitting daily reports, conducting tours, tracking conversations, assisting residents and/or their responsible parties with admission paperwork, and conducting resident/family surveys will be performed daily.
Marketing Functions including local community meetings monthly. Creating community events within and outside of the facility. Updating marketing flyers and family packets for community boards and businesses.
Responsible for completing preadmission room readiness activities, meeting residents and families up on their arrival to the facility, attending care plan / discharge meetings, being part of the grievance resolution process and routinely communicating with those residents and families throughout and beyond their stay at the facility.
Develops open, collaborative working relationships with the Chief Business Development Officer, external sales team, and hospital/clinical liaisons.
Collaborates with internal and external team to meet budgeted census and admission goals.
Coordinates the pre-admission process.
Discusses utilization reviews within the facility and referring hospitals.
Collaborates with clinical reimbursement team to determine patients’ disposition and insurance authorizations.
Compile data for NY State department of health records and tracking of admissions and discharges within the facility.
Coordinates all admission paperwork processing to assure timely bed offers and acceptance.
Monitors daily bed/census management such as admissions, discharges and communicating with the external sales team.
Trends, tracks and reports on tours, conversations, admissions, discharges, and progress towards census goals.
Generates and develop ideas, which improve the quality of care for residents, improve the resident/family experience and to improve productivity.
Serves as a champion of the Ambassador program to ensure excellent customer service is achieved.
Is an active participant in the facility’s internal responses to grievances.
Supports the process of admission, by being responsible for completing a pre -admission/admission checklist that assures residents or families are contacted prior to admission, room readiness is achieved, orders or arranges for DME equipment to be available prior to admission. Will be available by flexing hours and/or arranging for a designee to flex hours to meet and greet new patients on the day of admission where orientation to the facility will be provided. Completed checklists will be maintained and be available as evidence the process was completed.
Collaborates with Nursing, Therapy, Social Work/Social Services and Administration on discharge planning.
Will attend care plan and discharge meetings and meet with residents/family on a regular basis throughout the stay.
After patient discharge, will conduct 30,60,90 day calls.
Will champion customer service surveys upon admission and discharge.
Attends scheduled meetings and conference calls as required.
Attends required or preferred in-service training. Will provide feedback to the interdisciplinary team on customer service outcomes and provide education to team when necessary.
Intake Coordinator/Supervisor
Family Services of Chemung County, Inc
04.2022 - 11.2023
Manage the programmatic registration process of patients or clients as they enter our outpatient mental health clinic, or associated offsite locations, for services. The intake coordinator oversees the intake process and intake staff, and ensures that for all appropriate referrals for care, the intake team gathers the relevant information needed to make a timely match for services with a therapist and/or makes additional referrals to services that compliment mental health treatment.
An independent thinker, capable of overseeing all referrals for mental health services while also supporting the identification of clients with urgent needs.
Responsibilities:
Works collaboratively with program directors and other clinical supervisors to develop a centralized intake and scheduling process for all clients seeking mental health treatment at Family Services of Chemung County
Provides direct supervision to an intake team comprised of intake and outreach specialists, and patient advocates
Oversees all referrals for mental health services, identifies clients with urgent or specialized needs, clients that need additional referrals for services outside of mental health therapy, and ensures that all clients are given a timely appointment for care
Ensures all programmatic intakes and all associated demographic and insurance details are accurately entered into the electronic health record
Oversees all scheduling of initial appointments and provides direction to the intake team when there are waiting clients and identified gaps in provider schedules
Tracks, ensures timely scheduling, and provides follow up on all discharges from the BSU and other inpatient settings
Works collaboratively with staff and other community agencies on behalf of clients and/or the agency
Psychiatric Technician - Per Diem
Robert Packer Hospital
03.2016 - 08.2022
Provides direct patient care and support as a team with the staff on the unit including Nurses, Mental Health Therapists, Therapeutic Case Manager, Crisis Workers, Nurse Practitioners and Physicians.
Responsible for documentation of diets, vital signs, group attendance and patient goals for their treatment.
Responsible for monitoring timed observations for all patients every 15 minutes.
Responsible for vital signs, assembling and deconstructing of patient charts, answering phone calls, checking patient belongings for safety and visiting hours.
Substance Abuse Counselor
CASA-Trinity
08.2021 - 04.2022
Care management, Intake screening, and providing therapy for substance abuse clients in the outpatient setting. Working with peers and other counselors to facilitate therapy groups and individual sessions. Responsible for facilitating referrals for inpatient services as needed.
Mental Health Therapist - Full Time
Robert Packer Hospital
09.2017 - 09.2021
Provides therapy sessions, including group, individual and family sessions to patients daily.
Works with both the adult and adolescent programs and facilitate various DBT and CBT and Psychotherapy group sessions.
Assists in running the RPH Partial Hospitalization Program offering various forms of group therapy sessions that run Monday-Friday 9am-12pm.
Provides direct patient care and help in assisting individuals working through various diagnosis including; MDD, anxiety, substance abuse, schizophrenia, bipolar, ODD, etc.
Assists in Treatment Team, working with the Physicians, Therapeutic Case Mangers, Psychiatric Technicians and Nurses involving decisions for therapy and placement for inpatient and outpatient services.
Responsible for documentation of interactions for each patient in group and individual sessions for their medical records, insurance companies and sometimes court documents.
Assesses other facility referrals for admission and collaborate with the Physician on call for a decision if each patient meets criteria for admission or other services.
Responsible for completing psychosocial assessments, treatment plans and safety plans with patients side by side.
Completed a certification in Non-Violent Crisis Intervention Training.
Takes part in Unit Council Meetings, Community Stakeholders meetings and the Adolescent Taskforce for the unit.
Substance Abuse Counselor
NORTHERN TIER COUNSELING
01.2020 - 04.2021
Provided individual and group therapy sessions with a focus on recovery and maintain sobriety.
Works with both adolescent and adult individuals facilitating various forms of therapy including psychoeducation and Dialectical Behavioral Therapy.
Facilitates intakes and diagnosis’s process.
Communication with Parole, Probation, CYS, and other legal agencies.
Working with a treatment team and facilitating case management duties.
Referrals to inpatient rehabilitation services.
Referrals and collaboration with other agencies depending on the needs of the client
Education
Master of Arts - Psychology and Addiction Counseling
Aspen University
Denver, CO
01-2024
CME Course - Treating the Addiction
Harvard Medical School
Boston, MA
03-2018
Bachelor of Science - Psychology
Misericordia University
Dallas, PA
12-2015
Certificate - Substance Abuse Counseling
Misericordia University
Dallas, PA
05-2015
Skills
Motivational Interviewing
Marketing
Organizational skills
Customer service
Social Work
Microsoft Office
Mental Health Counseling
Crisis Management
Collaborative Problem-solving
Teamwork and collaboration
Certification
Substance Abuse Counseling Certification
First Aid Certification
CPR Certification
Driver's License
Timeline
Director of Admissions and Marketing
Athens Health and Rehabilitation Center
03.2025 - Current
Director of Admissions and Marketing
Elderwood at Waverly
11.2023 - 03.2025
Intake Coordinator/Supervisor
Family Services of Chemung County, Inc
04.2022 - 11.2023
Substance Abuse Counselor
CASA-Trinity
08.2021 - 04.2022
Substance Abuse Counselor
NORTHERN TIER COUNSELING
01.2020 - 04.2021
Mental Health Therapist - Full Time
Robert Packer Hospital
09.2017 - 09.2021
Psychiatric Technician - Per Diem
Robert Packer Hospital
03.2016 - 08.2022
CME Course - Treating the Addiction
Harvard Medical School
Bachelor of Science - Psychology
Misericordia University
Certificate - Substance Abuse Counseling
Misericordia University
Master of Arts - Psychology and Addiction Counseling
Aspen University
Additional information
Related Coursework:
Childhood and Adolescence Psychology
Communication Skills
Substance Abuse Treatment Methods
Drug Pharmacology
Psychopathology
Child Psychopathology
Psychological Assessments
Positive Psychology
Cognitive and Behavioral Psychology
Family, Sex and Marriage
Technology Experience:
EPIC, Windows XP, Microsoft Word, Excel, PowerPoint, Publisher, Front Page, SPSS, PsychINFO, PsychLIT, PsychARTICLES