Shannon Kracke Stevens
Homewood,Alabama
Summary
Organized and dependable candidate successful at managing multiple projects with a friendly and positive attitude. Decisive and persuasive communicator with skills of creating programs that work especially in businesses that are struggling creatively, financially or understaffed. A big picture thinker with the ability to walk it out in the details.
Overview
19
19
years of professional experience
Work History
Operations
Scout Home Services
07.2017 - 10.2023
- General operations for a handyman company. Worked directly with the owner to handle all calls, some marketing, 20+ employees, some accounting, troubleshooting, and management.
Marketing Director
Earthborn Studios, Inc.
01.2005 - 01.2017
- All marketing including: email blasts, ad design, product sales, collegiate sales, brochures, sales sheet design, organization and structuring, social networking, cold calls, sales meetings, and website management including helping design, write and plan the current site www.earthbornpottey.net
- Assisted in expanding the business nationwide and worldwide through various marketing campaigns
- Earthborn pottery is represented in nearly every state in the US and in two restaurants in London, England (2011) Iron Chef America on the Hastings vs Flay challenge (2012)
Regional Manager
The Shopping Center Group
01.2008 - 03.2009
- Managed three states of employees (Alabama, Mississippi and panhandle of Florida) for a national company
- Managed many areas of the commercial real estate business including: marketing, client relations, site selection, demographics, leasing, yearly budgets for region (accounting), and learned a new software program that all employees had to implement
- Computer management, hiring and firing, party planning, regional reports, and management of signs, legal documents and files were also instrumental to the success of the company.
Marketing Director
Portico Magazine
07.2006 - 01.2008
- Responsibilities included general marketing, public relations and sales for a fairly new publication
- Additional areas of marketing a new magazine also included: circulation, distribution, writing, photo-styling, event coordinating, writing special sections, advertising sales, television promotion, writing restaurant reviews, managing assistant marketing director and magazine placement within the Greater Birmingham Area.
Marketing Director
Birmingham Children's Theatre
01.2006 - 05.2007
- Coordinated all marketing efforts for three theatre complexes at the Birmingham Jefferson Civic Complex with an annual attendance of over 177,000 patrons and four annual Southeastern tours
- Wrote all educational study guides (for teachers) that corresponded with each of the seven plays produced for the 06-07 season based on the State of Alabama curriculum standards
- Located a foundation awarding grants that was not currently being utilized and wrote a grant request for BCT - Grant awarded
- Sales were also up for school performances due to the new study guides I wrote
- This convinced the City of Birmingham Schools Superintendent that BCT was educational and therefore allowed as a field trip when previously they were not allowed to attend.
Education
Bachelor's Degree - Communications
University of Alabama
Tuscaloosa, AlabamaGraduate Work - Graphic Design
Portfolio Center
Atlanta, GeorgiaSkills
- Assisted with the design and all writing of wwwearthbornpotterynet
- Set up online shop (graphics, written content) for Earthborn
- Website management back end of site
- Earthborn's net income doubled from 2011-2012
- Iron Chef America Earthborn 2012
- All Constant Contact email creations-Earthborn
- Brought in the single best client for Earthborn Studios to date
- All forms of social media
- Created the Portico Magazine Bridal Fair from inception and created the wedding special sections for the magazine
- Photo styling for Quilt Magazine, The Summit, and Lake Cyrus Community
- Designed a book cover for local writer, Cathy Adams
- On-air talent for PORTICO Magazine on Fox 6 and NBC 13 every month
- Wrote all content for Birmingham Children's Theatre website and helped design the sections
- President Birmingham Area Mothers of Twins Club
- Proficient in Microsoft Office applications and related software
- Experience with Adobe software and Word Press for managing websites
- Knowledge of photo resolutions, and printing capabilities based on industry standards
- Best Personal Logo Portfolio Center, Atlanta, Georgia
- Lived in Seoul, South Korea for a summer
- Four Addy Awards for graphic design work at the University of Alabama
- Promotions Coordinator The Crimson White Newspaper Tuscaloosa, Alabama
- Summer missionary with Mission to the World (Atlanta, GA) in Brisbane, Australia
- Taught Art Lessons (Hope Christian School) and Kindergarten for a private school in Texas
Hobbies and Interests
Oak City Birmingham (2017-current): Prophetic team, nursery volunteer, Flourish Women, and holiday choir. Trinity Methodist (prior to 2018): Adult Bible Study teacher and student (advanced Disciple classes and others). Other hobbies: Drawing and painting, fishing, reading, travel, all church activities, and a love of history.
Timeline
Operations
Scout Home Services
07.2017 - 10.2023
Regional Manager
The Shopping Center Group
01.2008 - 03.2009
Marketing Director
Portico Magazine
07.2006 - 01.2008
Marketing Director
Birmingham Children's Theatre
01.2006 - 05.2007
Marketing Director
Earthborn Studios, Inc.
01.2005 - 01.2017
Bachelor's Degree - Communications
University of Alabama
Graduate Work - Graphic Design
Portfolio Center
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