Shannon Parkins
West Palm Beach,FL
Summary
Soulcial Media Strategy benefits from strategic business development expertise, with a focus on outreach, client acquisition, and community partnerships. By fostering meaningful connections with local businesses and delivering tailored social media strategies, the team solidifies its reputation as a trusted marketing partner. Sales tracking and organized follow-ups ensure consistent engagement and measurable growth.
With over two years of experience in marketing leadership at CycleBar and operational management at The Sales Arms, the individual has honed their skills in lead generation, revenue growth, and team mentorship. A foundation in finance complements a results-driven approach, empowering clients and organizations to achieve sustainable growth through data-driven insights and collaborative strategies.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Business Development & Client Acquisition
Soulcial Media Strategy
08.2025 - Current
- Identify and connect with local businesses aligned with brand values to introduce Soulcial Media Strategy’s services, fostering strong community partnerships.
- Conduct in-person visits to prospective clients, delivering tailored service presentations and highlighting the value of strategic social media management.
- Maintain an organized sales tracking spreadsheet to monitor outreach activity, track engagement levels, and ensure timely follow-ups.
- Represent the Soulcial brand professionally across all client interactions, building trust and positioning the company as a leading local marketing partner.
- Proactively develop and implement outreach strategies to drive client growth and expand the company’s market presence.
Account Manager - Multiple Locations
The Sales Arms
01.2025 - 08.2025
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Achieved or exceeded company-defined sales quotas.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Maintained current knowledge of evolving changes in marketplace.
- Manage multiple studio accounts, ensuring sales targets and revenue goals are met.
Director of Sales/ Social Media Marketing
Cyclebar
05.2023 - 06.2025
- Lead generation including Grass Roots Marketing and Networking
- Managed budgets, financial forecasts, and resource allocation to ensure achievement of organizational goals
- Enhanced customer satisfaction with proactive communication, timely issue resolution, and continuous process improvement initiatives
- Schedule and participate in networking/community events and studio promotions
- Strategically manage marketing campaigns to generate leads for the studio
- Conversion of non-membership based users to membership base
- Build rapport and lasting relationships with prospective and current members
- Achieved regional sales targets through effective territory management and relationship building with key clients
- Managed team of sales representatives, providing guidance, coaching and support
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity
- Working with Studio Owner on setting Monthly, weekly, and daily targets for meeting goals
Accounts Payable Specialist
Sixt
12.2023 - 01.2025
- Handle high volume of invoices weekly (2000-3000)
- Review all invoices for accuracy and completeness in accordance with established policies and procedures
- Research, track, and resolve accounting problems
- Perform accounting and clerical functions to support Accounting Manager
- Establish, develop, and maintain vendor relationships
- Maintain accounting records by scanning and filing documents
- Coordinate accounting procedures with our Accounting Department in Germany
- Protect organization's value by keeping information confidential
- Assist with special projects as needed
- Ensured timely payments for all invoices, maintaining strong relationships with vendors and suppliers
- Applied proper codes to invoices, files, and receipts to keep records organized and easily searchable
Sales/Front Desk
Cyclebar
10.2022 - 05.2023
- Delivered exceptional customer service and sales support in a high-energy environment, exceeding membership and retail sales targets
- Guided first-time riders through the sales process, ensuring a positive experience from initial inquiry through to membership sign-up and follow-up
- Actively participated in local community events, health fairs, and grand openings to promote brand awareness and attract new customers
- Maintained studio cleanliness, ensuring CycleTheater, bathrooms, and lobby areas met company standards
- Performed basic bike maintenance and assisted with bike movement, ensuring readiness for classes and special events
- Continuously developed selling skills, contributing to a dynamic and customer-focused sales team
Business Administrative Intern
ReNu Insurance group
08.2021 - 12.2021
- Answer phone calls and respond to inquiries or transfer calls
- Run weekly reports
- Delivery of business projects
- Working with data and building spreadsheets
- Performed general clerical duties such as copying and faxing documents and sorting mail
- Monitored incoming emails to ensure timely response based on priority level assigned
Education
Bachelor of Science - Finance
Palm Beach Atlantic University
West Palm Beach, FL05-2022
Skills
- Cold calling
- New hire coaching
- Contract negotiation
- Business acumen
- Appointment management
- CRM software
- Networking skills
- Social media proficiency
- Branding
Accomplishments
- Implemented a CRM system to streamline communication between sales and marketing.
- Developed and executed a social media content plan that boosted engagement by 35% and improved lead generation.
- Trained and mentored sales representatives, resulting in improved performance and meeting/exceeding sales quotas.
- Built long-term member loyalty through exceptional customer service, resulting in repeat business and referrals.
Certification
Certified Pilates Instructor – Mimi Yoga , 2025
Timeline
Business Development & Client Acquisition
Soulcial Media Strategy
08.2025 - Current
Account Manager - Multiple Locations
The Sales Arms
01.2025 - 08.2025
Accounts Payable Specialist
Sixt
12.2023 - 01.2025
Director of Sales/ Social Media Marketing
Cyclebar
05.2023 - 06.2025
Sales/Front Desk
Cyclebar
10.2022 - 05.2023
Business Administrative Intern
ReNu Insurance group
08.2021 - 12.2021
Bachelor of Science - Finance
Palm Beach Atlantic University
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