Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic
SHANNON REED

SHANNON REED

Nashville,United States

Summary

Experienced aesthetic skincare sales professional with over 14 years in the aesthetics industry, including 9 years in medical aesthetics sales and account management. Focused on fostering relationships with physicians and skincare professionals to drive account growth and product adoption. Knowledgeable in professional skincare and treatment protocols, effectively educating teams and aligning products with practice and patient needs.

Overview

8
8
years of professional experience

Work History

Account Executive, Pharma Concepts

Neova SmartSkincare
Nashville, TN
11.2025 - Current
  • Prospected and secured new business through targeted outreach and consultative selling, resulting in significant account growth.
  • Prepared customized proposals and negotiated contracts to close deals, consistently meeting sales targets.
  • Expanded client relationships, facilitating renewals and generating referrals through effective communication and active listening.
  • Tracked activities and pipeline in CRM, delivering forecasts that shaped sales strategy and enhanced organizational efficiency.
  • Conducted product training for clients and team members, improving onboarding process and maintaining high customer satisfaction.

SALES REPRESENTATIVE

Induction Therapies + Collagen P.I.N.
Nashville
05.2025 - 10.2025
  • Consistently exceeded monthly and quarterly sales targets through proactive prospecting, networking, and outreach, driving significant new business development.
  • Built and maintained strong, long-term client relationships, enhancing repeat business and referrals through effective consultative selling.
  • Demonstrated products to prospective clients, tailoring presentations to address specific needs and drive engagement.
  • Created customized quotes and proposals that directly supported successful deal closures in a competitive market.
  • Recorded customer interactions and sales activities in CRM systems, ensuring accurate tracking and promoting timely follow-up.

BUSINESS DEVELOPMENT MANAGER

AlumierMD.
Nashville
04.2023 - 12.2024
  • Cultivated strategic relationships within aesthetics industry, resulting in increased account growth and revenue.
  • Implemented data-driven marketing initiatives, contributing to expanded market share and higher client acquisition rates.
  • Conducted comprehensive market analysis to identify growth opportunities, aligning sales strategies with product development for effective campaign execution.
  • Facilitated cross-department collaboration to strengthen communication and align sales objectives.

CLINICAL SPECIALIST

Celluma Light Therapy.
Nashville
08.2021 - 07.2022
  • Developed customized protocols with practitioners to optimize product usage and ensure maximum ROI.
  • Educated practitioners on protocol adoption to enhance ROI and support business growth through tailored solutions.
  • Achieved sales targets by selling an average of 3 panels daily, significantly enhancing regional sales performance.
  • Executed prospecting strategies and maintained exceptional customer service, consistently surpassing sales goals.

SENIOR BUSINESS DEVELOPMENT MANAGER

The Hydrafacial Company.
Nashville
10.2018 - 05.2021
  • Built and expanded a $1.3M territory across multiple markets in Tennessee, demonstrating strong account management and organizational skills.
  • Established and nurtured long-term relationships with aestheticians and aesthetic professionals in clinics, med-spas, and salons, enhancing consultative selling and improving client retention rates.
  • Delivered clinical training and business development support, driving successful integration of award-winning Hydrafacial into client practices and enhancing client satisfaction.
  • Educated accounts on product positioning and streamlined reordering of consumable products, supporting consistent revenue growth.

Education

Licensed Aesthetician - AESTHETICS

Tennessee Technological University
Nashville
01-2006

HIGH SCHOOL DIPLOMA -

John Overton High School
05-2002

Skills

  • Account Management
  • B2B Sales
  • Inside Sales
  • Consultative Selling
  • Sales forecasting
  • CRM software
  • Client management
  • Lead generation
  • Client relations
  • Client training
  • Market Strategy
  • Problem Solving
  • Team Collaboration
  • Communication Skills
  • Relationship Building
  • Active Listening
  • Data Analysis Tools
  • Client relations
  • Client training

Personal Information

Title: BUSINESS DEVELOPMENT MANAGER | ACCOUNT EXECUTIVE | MEDICAL AESTHETICS SALES PROFESSIONAL | LICENSED AESTHETICIAN

Timeline

Account Executive, Pharma Concepts

Neova SmartSkincare
11.2025 - Current

SALES REPRESENTATIVE

Induction Therapies + Collagen P.I.N.
05.2025 - 10.2025

BUSINESS DEVELOPMENT MANAGER

AlumierMD.
04.2023 - 12.2024

CLINICAL SPECIALIST

Celluma Light Therapy.
08.2021 - 07.2022

SENIOR BUSINESS DEVELOPMENT MANAGER

The Hydrafacial Company.
10.2018 - 05.2021

Licensed Aesthetician - AESTHETICS

Tennessee Technological University

HIGH SCHOOL DIPLOMA -

John Overton High School

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SHANNON REED