Summary
Overview
Work History
Education
Timeline
Generic

SHANNON SHPAK

VICE PRESIDENT OF DIGITAL MEDIA
Belleville,MI

Summary

I am committed to bold leadership that drives intentional results, advances change, and generates organizational excellence. My ethical responsibility is to serve others with integrity and appreciation.

I am passionate about partnering with people to inspire, connect, and redefine success.


Stakeholder Communication

Thought Leadership

Performance Optimization

Talen Management

Employee Engagement

Change Management
Strategic Business Planning

Resource Management

Cross-Functional Collaboration

Operational Efficiency

Risk Management


Overview

21
21
years of professional experience

Work History

VICE PRESIDENT OF DIGITAL MEDIA

TRUEPOINT COMMUNICATIONS
2016 - Current
  • Implemented efficiency measures resulting in a 20% reduction in operational costs within the first year, leveraging Lean Six Sigma methodologies.
  • Led expansion efforts into new markets, achieving a 30% revenue increase year-over-year and establishing key partnerships resulting in a 25% market share gain.
  • Orchestrated cohesive teams across departments, fostering collaboration and boosting productivity by 35%, evidenced by a 30% increase in employee satisfaction scores.
  • Institutes comprehensive hiring and retention strategies, driving a 40% reduction in turnover rates while assembling a high-performing team that consistently exceeded KPIs, ultimately contributing to a 25% revenue growth year-over-year.
  • Inspires organizational excellence through dynamic cross-functional synergy, catalyzing a staggering 30% surge in performance while consistently achieving objectives with unwavering precision.
  • Drove financial health by implementing robust budget controls and forecasting methods, resulting in a 15% improvement in EBITDA margins and a 20% increase in shareholder value.
  • Spearheaded organizational restructuring initiatives, enhancing agility and adaptability, evidenced by a 40% decrease in time-to-market for new products and services.

DIRECTOR OF COMMUNITY AND COMMUNICATIONS

LITHIUM TECHNOLOGIES
2010 - 2016
  • Forged dynamic partnerships with Fortune 500 stalwarts (Samsung, Verizon, eBay, Hewlett Packard, SAP, Sephora, etc.), leading the delineation of strategic KPIs, ROI benchmarks, and metrics for resounding success.
  • Orchestrated impactful social media strategies across diverse platforms, igniting an extraordinary 11% surge in followers and a remarkable 85% spike in engagement.
  • Implemented robust crisis management protocols and conducted meticulous analytics, swiftly identifying and mitigating potential PR crises, thereby minimizing negative impact during critical junctures while furnishing invaluable insights for ongoing strategy enhancement.
  • Engineered and executed captivating social media campaigns, incentives, and promotions, instigating an unwavering surge in activity and propelling exponential growth.
  • Strategically managed social media budgets, cultivated fruitful vendor relationships, and adeptly negotiated contracts, driving an impressive 20% cost savings that surpassed industry benchmarks while upholding exceptional quality and impact.
  • Galvanized a high-caliber team of remote media specialists, bolstering seamless messaging and steadfast brand alignment across cross-functional teams, culminating in unparalleled success.

SENIOR COMMUNITY/CONTENT MANAGER

ASK.COM
2008 - 2013
  • Crafted visionary marketing strategies, guiding captivating public-facing communications with unparalleled clarity.
  • Curated compelling content across diverse channels, including blog posts, articles, newsletters, and engaging social media communications, to nurture meaningful connections.
  • Leveraged the power of analytics and cutting listening tools to provide insightful reports on metrics, enabling data-driven strategies, testing, and innovative initiatives to elevate performance.
  • Managed 24/7 monitoring of community, ensuring timely responses to questions, enforcement of community guidelines, and driving exceptional engagement metrics for an unrivaled user experience.

SENIOR COMMUNITY/CONTENT MANAGER

WILDWORKS (NATIONAL GEOGRAPHIC)
2005 - 2008
  • Orchestrated an immersive gaming community for Animal Jam, creating a vibrant and inclusive space that engaged players and fueled their passion.
  • Established the development of an innovative ranking structure, badges, medals, and captivating game initiatives, revolutionizing the player experience and driving unparalleled engagement.
  • Curated captivating content across a multitude of channels, including wiki articles, blog posts, email, newsletters, and social media, magnetizing audiences and leaving a lasting brand impact.
  • Masterfully led and mentored a remote team of Community Managers and Moderators, driving collaboration, excellence, and a shared commitment to elevating the player community.

JOURNALIST

THE DETROIT NEWS
05.2003 - 04.2005
  • Discovered breaking news leads, conducting interviews and firsthand observations to gather factual information that fueled compelling storytelling and inspired audience action.
  • Crafted emotion-driven content with a masterful blend of storytelling techniques, engaging audiences and eliciting powerful responses.
  • Skillfully collected and analyzed data from diverse sources, weaving together facts and opinions into captivating stories tailored for impactful television and radio broadcasts.

Education

Bachelor of Arts - Journalism And Communications

University of Detroit Mercy
Detroit, MI

Timeline

JOURNALIST

THE DETROIT NEWS
05.2003 - 04.2005

VICE PRESIDENT OF DIGITAL MEDIA

TRUEPOINT COMMUNICATIONS
2016 - Current

DIRECTOR OF COMMUNITY AND COMMUNICATIONS

LITHIUM TECHNOLOGIES
2010 - 2016

SENIOR COMMUNITY/CONTENT MANAGER

ASK.COM
2008 - 2013

SENIOR COMMUNITY/CONTENT MANAGER

WILDWORKS (NATIONAL GEOGRAPHIC)
2005 - 2008

Bachelor of Arts - Journalism And Communications

University of Detroit Mercy

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