Shannon Spruiell
Rhome,TX
Summary
Dynamic General Sales Manager with a proven track record at Bryans Car Corner, excelling in training and coaching teams to enhance sales presentations and drive revenue growth. Expert in advertising and marketing strategies, achieving significant profitability through innovative approaches and strong relationship management. Committed to fostering high-performing sales environments.
Overview
32
32
years of professional experience
Work History
General Sales Manager
Bryans Car Corner
10.2023 - 09.2025
- Developed and implemented comprehensive salesperson training program.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Drove sales by developing multi-million dollar contract sales.
Used Car Director
Morit Kia Alliance
10.2017 - 10.2023
- Oversaw used vehicle reconditioning to quickly prepare for sales and safeguard stock quality.
- Analyzed trade-in vehicle evaluations prior to sales agreements.
- Directed advertising and promotional campaigns with [Number]% return on investment, resulting in $[Number] in profits.
- Maintained operations in accordance with used car sales laws.
- Hired, trained and monitored performance of salespeople to establish sales quotas and manage sales goals.
- Conducted daily and weekly sales meetings to develop viable sales forecasts and associated sales strategies.
Used Car Sales Manager
Novak Motors
09.2014 - 09.2017
- Furnished dealership with accurate floor traffic control data and weekly reports on sales activities.
- Coached sales team to drive traffic through phone and online appointments and referrals to meet or exceed sales targets.
- Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
- Forecasted goals and objectives for sales, gross and key expenses on monthly and annual basis.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Associate Landman
Orange Energy Consultants
01.2010 - 08.2017
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Established team priorities, maintained schedules and monitored performance.
- Developed detailed plans based on broad guidance and direction.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed senior-level personnel working in marketing and sales capacities.
Used Car Director
Bryans Car Corner
06.2004 - 12.2009
- Planned forecasts and sales objectives using sales assumptions based on prior sales, local economic outlooks and industry factors.
- Developed marketing plans to increase dealership awareness by [Number]%.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
- Defined clear targets and objectives and communicated to other team members.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Owner
Spruiells Car Corner
11.2000 - 11.2009
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Managed day-to-day business operations.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Generated revenues yearly and effectively capitalized on industry growth.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Finance Manager
Battison Auto Group
11.1993 - 10.2009
- Created organizational structures to improve accounting and finance functions.
- Executed vendor setup and payment, administration of bank accounts and account reconciliations.
- Trained new and existing staff members in various financial procedures to prepare for job requirements.
- Reviewed documentation and identified financial discrepancies where applicable.
- Performed banking, business administration and financial tasks to guarantee five-star service for clients.
- Supported financial director with special projects and additional job duties.
- Developed strategic plans for day-to-day financial operations.
Education
High School Diploma -
Duncan High School
Duncan, OKNo Degree - Banking And Finance
Cameron University
Lawton, OKSkills
- Sales presentations
- Price structuring
- Training and coaching
- Advertising and marketing
Timeline
General Sales Manager
Bryans Car Corner
10.2023 - 09.2025
Used Car Director
Morit Kia Alliance
10.2017 - 10.2023
Used Car Sales Manager
Novak Motors
09.2014 - 09.2017
Associate Landman
Orange Energy Consultants
01.2010 - 08.2017
Used Car Director
Bryans Car Corner
06.2004 - 12.2009
Owner
Spruiells Car Corner
11.2000 - 11.2009
Finance Manager
Battison Auto Group
11.1993 - 10.2009
High School Diploma -
Duncan High School
No Degree - Banking And Finance
Cameron University