Shannon Weil
Maineville,OH
Summary
Results-driven Digital Product Leader with demonstrated success in overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.
Overview
14
14
years of professional experience
Work History
Sr. Director Digital Supplier Experience
UNFI, United Natural Foods
Providence, Rhode Island
11.2022 - Current
- Developing and executing a strategic vision for digital supplier experience, aligning it with overall business objectives.
- Ongoing acquisition, interpretation and utilization of resources voice of supplier feedback, data, and Insights to align and to inform decision-making and strategic prioritization of initiatives across a multi-year roadmap.
- Ongoing relationship building and collection of feedback from suppliers and internal stakeholders to identify areas for improvement and implementing necessary changes.
- identifying opportunities to streamline procurement processes and improve efficiency through digital tools and automation
- Working closely with other departments such as IT, Procurement,Supplier Services, Merchandising, and Finance, to ensure alignment and integration of digital supplier experience initiatives.
- Overseeing the digital platforms used for supplier interactions, ensuring they are efficient, user-friendly, and aligned with supplier needs.
- Cultivated relationships with stakeholders to secure support and funding for key initiatives.
- Providing leadership, guidance, and mentorship to a team responsible for executing digital supplier experience strategies and initiatives.
- Promoted a culture of innovation and encouraged staff to contribute ideas.
- Oversaw budgeting processes and ensured fiscal responsibility was maintained throughout the year.
Group Digital Product Manager
First Financial Bank
Cincinnati, OH
08.2021 - Current
- Reporting to the Chief Digital Officer, recruited to manage, coach and build a team responsible for Digital Account Opening and Origination initiatives across Commercial, Consumer and Deposit lines of business.
- Pioneered and aligned executive leadership team against a consistent and scalable framework for prioritizing strategic growth initiatives focused on short-term and long- term impact to business drivers, associate and client satisfaction, and quality execution.
- Solicited cross-departmental feedback on partnership needs across Digital and Line of Business and closed gaps through consistent engagement and alignment tactics to foster strategic relationships across the organization.
- Owned and developed product vision and strategic product roadmap to achieve Objectives and Key Results (OKRs).
- Strengthened product-led Modern Discovery Agile practices focused on a data-driven (quantitative and qualitative) approach towards continuous learning and iterative product development.
- Directed platform integration and automation efforts resulting in operational efficiency and 3,000 hours saved annually across our Commercial Loan Operations and Underwriting back office teams.
- Maintained continuous growth in Online Deposit Account opening, increasing online funding of new Deposit accounts by 24%.
Senior Manager, Product Management
Kroger
Cincinnati, OH
11.2020 - 08.2021
- Reporting to VP, Customer Product Experience, led and delivered on company-wide priority to align customer's location to assortment and fulfillment options offered driving relevancy and a seamless customer experience.
- Founding member of Horizontal Product Leadership team, onboarded, coached team promoting adoption of new ways of working cross-functionally across the Product Organization to drive impact and alignment across Product-Led initiatives.
- Set and influenced Quarterly Objectives and Key Results (OKRs) cross-functionally aligning teams to prioritize and execute new digital capabilities focused on removing friction in the customer's shopping journey and achieving business outcomes.
Principal Product Manager
Kroger
Cincinnati, OH
08.2019 - 11.2020
- Appointed Team Lead across multiple product pods spanning Search, Shopping, Digital Coupons, and Post Order experiences.
- Partnered with cross-functional teams (user research, analytics, design, product management, technical leads, and architecture) to discover and implement new capabilities and seamless experiences.
- Successfully integrated new order fulfillment options across Seamless digital experiences offering new ways for customer to shop for and receive goods.
Digital Product Manager
Kroger
Cincinnati, OH
01.2018 - 08.2019
- Early adopter of Continuous Discovery Model, focused on identifying the right opportunities aligning to OKRs and delivery of improvements to shopping and buying experiences.
- Boosted search conversion by 20% by establishing key partnerships within the organization and implementing predictive search terms into the Search experience promoting customers success in finding and adding products to cart.
- Improvements to digital coupon experience resulted in a 28% increase in digital coupon engagement.
- Mitigated risk and fraud loss through introduction of the first automated fraud detection tools.
Digital Customer Experience Omni Channel Lead
Axcess Financial
Cincinnati, OH
09.2016 - 07.2017
- Recognized as creative and innovating digital thought leader and appointed to Digital Customer Experience Lead to drive Omni Channel vision.
- Managed vendor evaluation and implementation of retail referral platform which resulted in the acquisition of 10K new Retail customers over the course of a year.
Director, Customer Retention
Axcess Financial
Cincinnati, OH
01.2012 - 09.2016
- Promoted to oversee strategy and implementation of multi-channel retention strategies across online and retail customer base.
- Trained, coached, and managed team of 5 analysts and campaign managers in charge of strategic execution of data driven marketing and transaction email and sms touchpoints.
- Pioneered design and implementation of first single customer view marketing database elevating increase in customer retention revenue by 20% YOY.
Education
Bachelor of Science - Business/Marketing
Bowling Green State University
08.1996
Skills
- Complex Problem Solving
- Change Management
- Recruiting and Hiring
- Relationship Building
- Stakeholder Negotiations
- Technology Implementation
- Work Planning and Prioritization
- Data Analysis
- Software Development
- Product Management
- Modern Product Discovery
- Agile Methodologies
Timeline
Sr. Director Digital Supplier Experience
UNFI, United Natural Foods
11.2022 - Current
Group Digital Product Manager
First Financial Bank
08.2021 - Current
Senior Manager, Product Management
Kroger
11.2020 - 08.2021
Principal Product Manager
Kroger
08.2019 - 11.2020
Digital Product Manager
Kroger
01.2018 - 08.2019
Digital Customer Experience Omni Channel Lead
Axcess Financial
09.2016 - 07.2017
Director, Customer Retention
Axcess Financial
01.2012 - 09.2016
Bachelor of Science - Business/Marketing
Bowling Green State University