Shannon Whelan
West Palm Beach,FL
Summary
Highly motivated and results-driven regional sales manager/business development manager with more than seven years of experience in the seafood industry, and over ten years in the food and beverage industry. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions in foodservice, retail, and wholesale accounts.
Overview
9
9
years of professional experience
Work History
East Coast Regional Sales Manager
Forever Oceans
07.2022 - Current
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships; grew sales from 0 to 40 accounts, managing $500,000 in sales for 2023, and $1.1 million YTD.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts. Accounts include, but not limited to: Sysco, Halpern's, US Foods, Allen Brothers, Inland Seafood, J.J. McDonnell, and Farmers and Fisherman.
National Sales Rep
Pescanova USA
01.2020 - 05.2022
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base, grew customer base from two to over fifty, including PFG, US Foods, Fortune Fish, Wakefern/ShopRite, Food Lion, KeHE, Ingles and Festival Foods.
- Contributed to team objectives in fast-paced environment, managing customers demands in foodservice, retail, and wholesale, as well as managing foodservice brokers
- Responsible for growing sales by over $2.5 million in two years, increasing profit margin by 17% and over $80k a month in profit. Total sales for Q1 and Q2 2022 totally $5.3 million
- Maintained current inventory levels, and coordinated with the logistics team in shipments coming from overseas to the USA, maintained constant communication to customers on revised arrival dates
Northeast Territory Sales Manager
Hygiena
04.2019 - 12.2019
- Excellent business development and business management experience
- Proficient at supply chain management and managing international and domestic logistics
- Manage a large territory of customers in New York, Connecticut, Massachusetts, Rhode Island, Vermont, New Hampshire and Maine encompassing all sales efforts, external communication, account relations, forecasting, and new customer training
- Primarily responsible for expected sales totaling $700,000 for FY ’19, 105% of the target
Director of Sales, North America
Sealord International
05.2016 - 03.2019
- Supervised marketing, sales, logistics, and P&L for established accounts for North America
- Managed accounts with large retailers such as Kroger, Wegmans, Publix, Schwans, and Blue Apron along with a variety of importers and wholesalers in the US and Canada, responsible for an increase in sales growth of 23% for a total net sales increase of $10.5M (US) and an increase of 2.3M pounds of fish sold in North America over a 17-month period
- Provided strategic planning for the North American business with the New Zealand based sales, exporting, marketing, and innovation teams for all products
- Responsible for increasing brand awareness for the Orange Roughy business in North America coordinating trade shows and business conference, along with the New Zealand Trade and Enterprise team
Central Regional Sales Manager
Best Cheese Corporation
05.2014 - 05.2016
- Managed accounts and business development for 20 central states. This included over 14 distributor accounts, and 4 brokerage firms
- Designed and implementing an 8-week, 34 store marketing programs for Parrano Cheese for in-store and social media promotions
- Developed sales strategy based on research of consumer buying trends and market conditions.
- During my tenure, the central region saw an increase in sales growth of 20% for a total net sales increase of $5M and increased product exposure in major retailers such as, Whole Foods Market, Mariano’s, HEB, Central Market, Target, Hy-Vee, Meijer, Rouses, Lunds & Byerly’s, Cub Foods, and other supermarkets.
Education
Master of Business Administration - International Business and Marketing
Pace University - Lubin School of Business
2012
Bachelor of Science - Marketing
Quinnipiac University – School of Business
2007
Skills
- Highly motivated, energetic, and diligent
- Shipping and Receiving Oversight
- Business Development and Planning
- Managing Quotas
- Proven ability to work collaboratively in a team environment
- Quarterly Forecasting
Additional Information
Research Chefs Association, Member
National Fisheries Institute, Future Leaders Program
Timeline
East Coast Regional Sales Manager
Forever Oceans
07.2022 - Current
National Sales Rep
Pescanova USA
01.2020 - 05.2022
Northeast Territory Sales Manager
Hygiena
04.2019 - 12.2019
Director of Sales, North America
Sealord International
05.2016 - 03.2019
Central Regional Sales Manager
Best Cheese Corporation
05.2014 - 05.2016
Master of Business Administration - International Business and Marketing
Pace University - Lubin School of Business
Bachelor of Science - Marketing
Quinnipiac University – School of Business
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