Sharmaine Horton
Atlanta,GA
Summary
Results-driven professional with a proven track record in sales development and customer relationship building within multiple industries. Seeking a Product Marketing Manager role to leverage my expertise in lead generation, product positioning, and go-to-market strategies while also expanding my ability to grow. Demonstrated ability to collaborate effectively with cross-functional teams and drive business growth.
Overview
5
5
years of professional experience
Work History
Senior Sales Development Representative
Syncron
04.2024 - Current
- Developed and executed go-to-market strategies for Syncron's aftermarket solutions, resulting in 65% increase in pipeline generation
- Successfully qualified and advanced leads through the sales pipeline, contributing to closed deals
- Collaborated with product management and sales teams to develop targeted marketing campaigns and sales enablement materials
- Conducted in-depth research to identify and address customer pain points within the aftermarket industry
- Developed strong relationships with key accounts, resulting in long-term partnerships and increased revenue.
Senior Sales Development Representative
PROS
11.2022 - 03.2024
- Generated and nurtured qualified leads, resulting in a $2.4M pipeline
- Exceeded lead qualification quotas by 15% through effective prospecting strategies
- Delivered compelling product demonstrations that effectively communicated the value proposition of PROS's software solutions
- Tailored software solutions to address specific challenges within multiple industries.
Sales Development Representative
Beep Inc.
05.2022 - 10.2022
- Spearheaded outbound sales efforts, resulting in 75% increase in qualified leads
- Partnered with the sales team to develop effective territory plans and execute targeted event strategies
- Managed post-sales follow-up processes to ensure customer satisfaction and drive deal closure
- Championed process improvements to enhance sales efficiency and scalability.
Sales & Marketing Coordinator
Aurea Software
02.2022 - 04.2022
- Developed and executed multi-channel outreach campaigns to engage prospects
- Conducted in-depth research to identify and qualify high-potential leads within the target market
- Successfully booked qualified appointments with decision-makers
- Delivered impactful product demonstrations to showcase the value proposition of the cloud-based software
- Attended industry trade shows to network with potential customers, generating new leads and opportunities for business growth.
Sales Department Representative
Instacart
04.2021 - 02.2022
- Initiated and executed prospecting campaigns to identify and qualify potential customers
- Provided comprehensive sales cycle support from lead generation to closure
- Achieved high daily activity levels through targeted email outreach and CRM management
- Forged strong partnerships with key Instacart collaborators to drive mutual growth
- Delivered actionable insights through regular campaign performance analysis
- Optimized time management to effectively schedule and conduct product demonstrations, emphasizing ROI potential.
Customer & Pharmacy Support Agent/On The Job Trainer
Instacart
01.2020 - 04.2021
- Provided exceptional customer support by resolving order, delivery, and account issues efficiently
- Effectively managed customer inquiries through Zendesk, directing customers to appropriate channels as needed
- Streamlined supply chain operations by developing and implementing efficient processes
- Onboarded and trained new agents on Salesforce, Zendesk, and best practices for daily operations.
Education
Bachelor of Science in Journalism Mass Communication - Mass Media Production
North Carolina Agricultural and Technical State University
Greensboro, NC12.2019
Skills
Microsoft Office Applications
Google Applications
Salesforce
Salesloft
Zendesk
Outreach
Gaggle
Cloud Software
Leadership
Adaptability
Creativity
Verbal and Written Communication
Sales Development
Logistics
Conflict Resolution
Organization
Training & Development
Onboarding
Multitasking
Training
Product Marketing Strategy and Support
Customer Relationship Management
Digital Marketing Integration
Event logistics and production
Timeline
Senior Sales Development Representative
Syncron
04.2024 - Current
Senior Sales Development Representative
PROS
11.2022 - 03.2024
Sales Development Representative
Beep Inc.
05.2022 - 10.2022
Sales & Marketing Coordinator
Aurea Software
02.2022 - 04.2022
Sales Department Representative
Instacart
04.2021 - 02.2022
Customer & Pharmacy Support Agent/On The Job Trainer
Instacart
01.2020 - 04.2021
Bachelor of Science in Journalism Mass Communication - Mass Media Production
North Carolina Agricultural and Technical State University