Sharon Alcala
Aurora,IL
Overview
34
34
years of professional experience
Work History
Account Executive, B2C
READERLINK
2022.05 - Current
- Building relationships with new clients and managing relationships with existing ones.
- Achieved sales targets and developed and implemented strategies to increase revenue and drive business growth.
Account Representative, B2C
READERLINK
2022.01 - 2022.05
- Managed customer accounts and communicated with clients.
- Developed reports and maintained customer accounts being a liaison between the Account Executive and the clients.
Assistant Category Manager, Assistant Buyer
Peapod
2018.02 - 2019.12
- Review performance and support Category Manager in driving business for assigned area of business.
- Review routine reports, pull additional data from various data sources as needed and perform analysis that provides insights that will drive change and improve business results.
- Support Merchandising team with various task for the ecommerce website.
District Coordinator
G-111 Apparel Group-Dress Division
2012.11 - 2013.07
- Hired to grow existing accounts within wholesale channel and increase year-over-year comparative growth for dress division.
- Launched Jessica Simpson shops for the Dress division, resulting in a 50% year over year increase in Shop-in-Shop door business.
District Coordinator
G-111 Apparel Group-Dress Division
2014.04 - 2018.02
- Hired to grow existing accounts within wholesale channel and increase year-over-year comparative growth for dress division.
- Launched Jessica Simpson shops for the Dress division, resulting in a 50% year over year increase in Shop-in-Shop door business.
Regional Manager (AK, IA, IN, IL, KS & MO)
MCG Connect
2013.07 - 2014.02
- Hired to train, mentor and evaluate team of Brand Ambassadors, Merchandisers and Demonstrators thru territory.
- Analyzed daily reports resulting in 98% completion rate along with allocating job opportunities within territory for a 98% compliance rate.
- Laid off
District Coordinator, Retail Development-Ready-to-wear
Michael Kors
2012.07 - 2012.11
- Hired to manage the execution and implementation of brand image in the Shop-in-Shops along with overseeing Shop Managers/Shop Specialists in achieving monthly sales goals.
- Temporary position-filling in for maternity leave
District Representative
Masco Company
2011.06 - 2012.06
- Enable and trained the Lowe’s team giving them the tools and resources to grow their business within all the Masco product lines.
Merchandiser
Mosaic Sales Solutions
2010.08 - 2011.10
- Assisted with executing product planograms thru a series of Walgreen stores.
- Temp position
Field Merchandiser
AmerisourceBergen
2006.09 - 2008.07
- Merchandised product selections within Hospital pharmacy’s along with managing inventory to minimize out of code product and place orders for next day delivery.
- 2yr Temp position
Regional Manager-Ralph Lauren Men’s Sleepwear and Underwear
Sara Lee Corp-Hanesbrands
2004.09 - 2006.07
- Effectively managed a team of 8 merchandisers thru out the Midwest.
- Provided feedback and coaching that encouraged continuous improvement, both celebrating successes and giving clear constructive feedback when necessary.
- Successful execution and implementation of the Polo business plan to drive strong results within visual excellence, increased sell-thru, brand knowledge and market share growth.
- Laid off
Regional Marketing Rep -The Designer Group
Phillips Van Heusen
1992.01 - 2002.01
- Managed and oversee budget for assigned territory and worked closely with Sr. Managers.
- Effectively managed a team of 6 merchandisers thru out the Midwest.
- Consistently gathered relevant insights and delivered actionable recommendations that helped inform program direction and business needs.
- Communicated current trends and competitor strategies in the market.
- Laid off
Timeline
Account Executive, B2C
READERLINK
2022.05 - Current
Account Representative, B2C
READERLINK
2022.01 - 2022.05
Assistant Category Manager, Assistant Buyer
Peapod
2018.02 - 2019.12
District Coordinator
G-111 Apparel Group-Dress Division
2014.04 - 2018.02
Regional Manager (AK, IA, IN, IL, KS & MO)
MCG Connect
2013.07 - 2014.02
District Coordinator
G-111 Apparel Group-Dress Division
2012.11 - 2013.07
District Coordinator, Retail Development-Ready-to-wear
Michael Kors
2012.07 - 2012.11
District Representative
Masco Company
2011.06 - 2012.06
Merchandiser
Mosaic Sales Solutions
2010.08 - 2011.10
Field Merchandiser
AmerisourceBergen
2006.09 - 2008.07
Regional Manager-Ralph Lauren Men’s Sleepwear and Underwear
Sara Lee Corp-Hanesbrands
2004.09 - 2006.07
Regional Marketing Rep -The Designer Group
Phillips Van Heusen
1992.01 - 2002.01