Sharon Alcala
Aurora,IL
Overview
34
34
years of professional experience
Work History
Account Executive, B2C
READERLINK
05.2022 - Current
- Building relationships with new clients and managing relationships with existing ones.
- Achieved sales targets and developed and implemented strategies to increase revenue and drive business growth.
Account Representative, B2C
READERLINK
01.2022 - 05.2022
- Managed customer accounts and communicated with clients.
- Developed reports and maintained customer accounts being a liaison between the Account Executive and the clients.
Assistant Category Manager, Assistant Buyer
Peapod
02.2018 - 12.2019
- Review performance and support Category Manager in driving business for assigned area of business.
- Review routine reports, pull additional data from various data sources as needed and perform analysis that provides insights that will drive change and improve business results.
- Support Merchandising team with various task for the ecommerce website.
District Coordinator
G-111 Apparel Group-Dress Division
11.2012 - 07.2013
- Hired to grow existing accounts within wholesale channel and increase year-over-year comparative growth for dress division.
- Launched Jessica Simpson shops for the Dress division, resulting in a 50% year over year increase in Shop-in-Shop door business.
District Coordinator
G-111 Apparel Group-Dress Division
04.2014 - 02.2018
- Hired to grow existing accounts within wholesale channel and increase year-over-year comparative growth for dress division.
- Launched Jessica Simpson shops for the Dress division, resulting in a 50% year over year increase in Shop-in-Shop door business.
Regional Manager (AK, IA, IN, IL, KS & MO)
MCG Connect
07.2013 - 02.2014
- Hired to train, mentor and evaluate team of Brand Ambassadors, Merchandisers and Demonstrators thru territory.
- Analyzed daily reports resulting in 98% completion rate along with allocating job opportunities within territory for a 98% compliance rate.
- Laid off
District Coordinator, Retail Development-Ready-to-wear
Michael Kors
07.2012 - 11.2012
- Hired to manage the execution and implementation of brand image in the Shop-in-Shops along with overseeing Shop Managers/Shop Specialists in achieving monthly sales goals.
- Temporary position-filling in for maternity leave
District Representative
Masco Company
06.2011 - 06.2012
- Enable and trained the Lowe’s team giving them the tools and resources to grow their business within all the Masco product lines.
Merchandiser
Mosaic Sales Solutions
08.2010 - 10.2011
- Assisted with executing product planograms thru a series of Walgreen stores.
- Temp position
Field Merchandiser
AmerisourceBergen
09.2006 - 07.2008
- Merchandised product selections within Hospital pharmacy’s along with managing inventory to minimize out of code product and place orders for next day delivery.
- 2yr Temp position
Regional Manager-Ralph Lauren Men’s Sleepwear and Underwear
Sara Lee Corp-Hanesbrands
09.2004 - 07.2006
- Effectively managed a team of 8 merchandisers thru out the Midwest.
- Provided feedback and coaching that encouraged continuous improvement, both celebrating successes and giving clear constructive feedback when necessary.
- Successful execution and implementation of the Polo business plan to drive strong results within visual excellence, increased sell-thru, brand knowledge and market share growth.
- Laid off
Regional Marketing Rep -The Designer Group
Phillips Van Heusen
01.1992 - 01.2002
- Managed and oversee budget for assigned territory and worked closely with Sr. Managers.
- Effectively managed a team of 6 merchandisers thru out the Midwest.
- Consistently gathered relevant insights and delivered actionable recommendations that helped inform program direction and business needs.
- Communicated current trends and competitor strategies in the market.
- Laid off
Timeline
Account Executive, B2C
READERLINK
05.2022 - Current
Account Representative, B2C
READERLINK
01.2022 - 05.2022
Assistant Category Manager, Assistant Buyer
Peapod
02.2018 - 12.2019
District Coordinator
G-111 Apparel Group-Dress Division
04.2014 - 02.2018
Regional Manager (AK, IA, IN, IL, KS & MO)
MCG Connect
07.2013 - 02.2014
District Coordinator
G-111 Apparel Group-Dress Division
11.2012 - 07.2013
District Coordinator, Retail Development-Ready-to-wear
Michael Kors
07.2012 - 11.2012
District Representative
Masco Company
06.2011 - 06.2012
Merchandiser
Mosaic Sales Solutions
08.2010 - 10.2011
Field Merchandiser
AmerisourceBergen
09.2006 - 07.2008
Regional Manager-Ralph Lauren Men’s Sleepwear and Underwear
Sara Lee Corp-Hanesbrands
09.2004 - 07.2006
Regional Marketing Rep -The Designer Group
Phillips Van Heusen
01.1992 - 01.2002
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