SHARON SPATARO

New business development with a focus on Fortune 500 clients, selling custom software portal development and full service enterprise including print, fulfillment, kitting, mailing and promotional items.

• Strengthened customer relationships with proactive and collaborative approach to managing client needs and expectations
• Brought in over $1.6 million annually in revenue while managing multiple high-profile accounts
• Networked at events and prospected for new customers using diverse strategies such as CRM, in person networking groups and cold calls
• Facilitated account acquisition, setting monthly targets and goals both for revenue and customer satisfaction
• Set and monitored sales targets, identified and captured new-name customers
• Organic sales prospecting
• Developed unique and strategic products to assist client with market share development

• Company Overview: Continued business development role following ViaTech Publishing's purchase of Etheridge Printing Company
• Continued business development role following ViaTech Publishing's purchase of Etheridge Printing Company

• Designed and developed an automated customer retention program that allowed the company to venture into the automated fulfillment, digital response market which ultimately grew the company's business from a 4 million to a 12 million dollar company
• Developed a strategy for account recovery
• Effectively increased profile of Etheridge business platform through branding and strategic selling focused on development of large corporate accounts
• Monitored customer buying trends, market conditions and competitor actions to guide sales team in adjusting strategies and achieving sales goals