SHAUN O'BRIEN

• Developed greenfield territory across 14 states, driving rapid adoption
• Generated $ in revenue within months, consistently exceeding launch expectations
• Secured 40 + hospital & ASC contracts in first 5 months by successfully navigating VAC, supply chain, and finance leadership
• Drove competitive conversions by positioning clear clinical, economic, and workflow advantages over incumbent products
• Negotiated pricing and agreements with hospital administrators and contracting committees
• Provided hands-on operating room support, ensuring seamless product adoption and repeat utilization

Performance Metrics:

• Quota Attainment: 137% ($822k / $600k)
• Competitive Conversions: 13
• Average Deal Size: $30k

• Selected to train new hires across clinical and sales-facing roles
• Delivered structured onboarding, field coaching, and performance evaluations
• Accelerated time-to-productivity for new reps – directly supporting regional growth goals
• Led advanced product, anatomy, and cadaver-based training programs

Promotions: CS II (2019) Þ CSIII (2020)

• Supported and influenced $5.2M territory revenue, partnering directly with sales reps to drive growth and close business
• Consistently exceeded sales targets at 108 to 153% with YoY growth
• Played critical role in competitive account wins, contributing to 100% growth within targeted accounts
• Served as a trysted clinical and commercial advisor to surgeons and account administrators
• Delivered advanced intraoperative support in high-pressure OR environments
• Led surgeon trainings, cadaver labs, and regional education programs to accelerate adoption
• Demonstrated both organic and inorganic revenue growth within key accounts
• Collaborated with marketing and R&D on product launches, beta testing, and field feedback
• Appointed Regional Clinical Liaison, advising peers and leadership on research, clinical strategy, and complex cases

• Supported clinical trials and outcomes data used to influence physician adoption
• Worked closely with medical device sponsors – strengthening foundation in clinical evidence and value-based selling
• Developed SOPs, marketing materials, website design, and operational workflows
• Prospected, developed, and nurtured business relationships with medical device and pharmaceutical manufacturers