Shawn Heuke
Louisville,KY
Summary
Passionate District Sales Manager with extensive biologic sales and launch experience, leading team through the Baxfendy launch to rank #1 of 83 districts in the nation. Builds a culture of accountability, collaboration, and high performance while developing talent and delivering results.
Overview
35
35
years of professional experience
Work History
District Sales Manager- Kentuckiana West District
AstraZeneca Primary Care CVRM
10.2023 - Current
- Launched Baxfendy with strong performance, high accountability, and positive team culture.
- Reached No. 1 of 83 districts for Baxfendy launch through Oct. 2026.
- Led nation in NRX trialists and repeaters.
- Peer voted MVP, 2nd half 2026
- Ranked 10 of 70 in DSM District CoE in 2024, placing in top 14% nationwide.
- Ranked 19 of 70 in DSM District CoE through Nov. 2025, placing in top 27%.
- Served as Bax Act DSM lead, creating and sharing ideas to improve sales strategy across region.
- Launched PC CVRM business unit to support market growth.
- Helped representative in LEAP program build leadership skills.
- Developed reps for district and region champ roles, including RAL and RFBT positions.
Senior Executive Biologics Sales Specialist
AstraZeneca Biologics
09.2017 - 10.2023
- Launched Tezspire & Fasenra; collaborated with business partners to develop and implement aggressive sales plans, achieving new respiratory biologic sales growth and exceeding sales goals
- Achieved membership in the 300% Club for outstanding sales during the Fasenra launch in the first two quarters of 2018
- Honored with the Regional GRIT Award for exceptional tenacity and commitment to goals in March 2019
- Received Regional Mission Conscious Award for aligning actions with organizational mission in March 2020
- Received ONPAD Mindset Winner title for embodying a positive and growth-oriented mindset in 2020
- Awarded Regional Communicative Award for exceptional communication skills and team collaboration in August 2020
- Exhibited leadership by guiding initiatives like FIT and Marketing With Heart, while supporting team mentoring and district activities
- Elected to serve as district representative on the Marketing National FIT Team, enhancing marketing strategies
- Honored with BOBWA Humility Award in 2021, as voted by district colleagues for demonstrating humility
Cardiometabolic Medical Specialist
Regeneron
04.2015 - 08.2017
- Launched Praluent, PCSK9 biologic for lowering LDL, in Louisville and Western KY, increasing patient access to innovative treatment
- Achieved top 10% national ranking in Regeneron Cup, demonstrating exceptional performance and dedication in 2016
- Collaborated on National Marketing Advisory Board to refine marketing strategies and foster partnerships, enhancing brand visibility from 2015-2017
Senior Musculoskeletal Specialty Manager
Genzyme Biosurgery/Sanofi Biosurgery
09.2010 - 04.2015
- Managed and grew a 4 million dollar territory in competitive buy & bill market, negotiated annual purchasing contracts to maximize profitability
- Achieved 100% Club status for sales performance
- Recipient of numerous "My Awards" for leadership and sales contributions
- Promoted to Senior Musculoskeletal Specialty Manager, 2014
- Trained sales team as Division Field Trainer, enhancing product knowledge and sales techniques to drive team performance
- Collaborated with the National Sales Advisory Team on sales leadership initiatives.
Senior Clinical Specialist
Genentech
06.2003 - 05.2010
- Launched Xolair, collaborating with respiratory business partners to develop and implement strategic sales plans, and achieved consistent growth and exceeded sales goals
- Received National Top Growth Award in 2008 for driving significant sales growth through targeted initiatives
- Received Sales Excellence awards over several years for exceptional sales achievements
- Honored for excellence in immunology, ranking in the national top 10% at the 2008 forum
- Earned Excellence in Partnering Award in 2007 for leading collaborative efforts that enhanced team performance and project outcomes
- Honored with the Division Spirit Award in 2006, reflecting peer recognition for leadership and teamwork
Hospital Sales Specialist
Purdue Pharma
09.1996 - 06.2003
- Launched Chirocaine (inj. anesthetic) in new Hospital Business Unit.
- Achieved COE recognition for exceptional contributions in 1998, 1999, and 2000
- Attained #1 Rep of The Year for surpassing sales targets and demonstrating leadership, 2001
Sales Representative
Lederle Laboratories/Wyeth-Ayerst
04.1992 - 09.1996
- Won Gold Cup, top 10%, 1994
- Promoted to Hospital Representative within 18 mo. and moved to Louisville, KY.
- Launched Zosyn (IV antibiotic) to teaching hospitals in Louisville.
Education
BBA - Marketing
University of Wisconsin, Oshkosh
Oshkosh, WISkills
- Sales strategy development
- Strategic sales planning
- Sales team development
- Sales team empowerment
- Sales presentation skills
- Key account development
- Data analysis
- Problem solving
- Collaborative teamwork
- Adaptability to change
- Team leadership
- Product launch
Timeline
District Sales Manager- Kentuckiana West District
AstraZeneca Primary Care CVRM
10.2023 - Current
Senior Executive Biologics Sales Specialist
AstraZeneca Biologics
09.2017 - 10.2023
Cardiometabolic Medical Specialist
Regeneron
04.2015 - 08.2017
Senior Musculoskeletal Specialty Manager
Genzyme Biosurgery/Sanofi Biosurgery
09.2010 - 04.2015
Senior Clinical Specialist
Genentech
06.2003 - 05.2010
Hospital Sales Specialist
Purdue Pharma
09.1996 - 06.2003
Sales Representative
Lederle Laboratories/Wyeth-Ayerst
04.1992 - 09.1996
BBA - Marketing
University of Wisconsin, Oshkosh